BoomTown vs Lofty (2026): which should you pick?
As of Nov 13, 2026, Lofty grades higher than BoomTown: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Lofty grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BoomTown
Real estate CRM with IDX websites and managed lead generation
Paid
Which one is for you
Pick BoomTown if
- Fits if you run a real estate team that wants a CRM and an IDX site together
- Works for brokerages that also want leads delivered to the same system
Look elsewhere if
- Skip it if you want a price before talking to anyone, as none is published
- Not for you if you are not in real estate: it is built for agents, teams and brokers
- Watch out: the pages name no integrations, and the app's platforms are not stated
- Watch out: managed lead generation is sold separately, so budget past the CRM quote
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
How we grade them
| 1.6GPABoomTownWeak | 1.8GPALoftyWeak | |
|---|---|---|
| Value for money | CNo price on record, so it sits at the ordinary grade. Packages are quoted through a demo, so you cannot compare it with the category's $29 middle. | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. |
| Free plan and trial | FNo free plan and no trial. You have to book a demo or call sales to see it. | FNo free plan and no trial is listed; the pricing page sends you to a demo. |
| Features | CA predictive CRM, lead distribution, drip campaigns and texting, an IDX website and managed lead generation. It is built for real estate, and the lead service is a separate sale. | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. |
| Ease of use | CNo store rating on record, and a sales-led setup with websites, lead routing and campaigns to configure. | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. |
| Platforms and integrations | CWeb only on the pages read. A BoomTown Now app is mentioned without saying which phones it runs on, and no integrations are listed. | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. |
| Best for | a real estate CRM with IDX sites and leads | a real estate CRM with an IDX website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BoomTown and Lofty. How we grade
Where they differ
- BoomTown also covers workflow automation.
- Lofty also covers AI agents and reports.
In commonWebSales pipelineMarketing automationEmail campaignsSMS marketing
At a glance
| BoomTown | Lofty | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BoomTownROI | Lofty |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
BoomTown
- No prices are published; every package is quoted through a demo request or the sales line.
- Built for real estate agents, teams and brokers, not general sales teams.
- A mobile app called BoomTown Now is listed, but the pages read do not name the platforms it runs on.
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Key features
BoomTown
- Predictive CRM
- Tracks lead activity and surfaces the leads most likely to engage, using an Opportunity Wall and Best-Fit Leads matching for listings.
- Lead distribution
- Routes leads to agents by round robin or agent-on-duty, or through an ISA first, before they reach the agent's list.
- Drip campaigns and texting
- Smart-Drip campaigns send emails and texts for the agent. Bulk email and texting tools start with the Core package.
- IDX consumer website
- Each package includes a home-search website with listing data from an IDX feed and qualifying questions that rate each lead.
- Managed lead generation
- A vendor team runs lead generation across search ads, social media and re-marketing; the site says it uses 20+ certified experts.
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Plans
BoomTown
Pricing could not be confirmed. See boomtownroi.com.
Lofty
Pricing could not be confirmed. See lofty.com.
Common questions
Which is cheaper, BoomTown or Lofty?
As of Nov 13, 2026, BoomTown has no price we could confirm, and Lofty has no price we could confirm.
Which has a free plan, BoomTown or Lofty?
As of Nov 13, 2026, neither BoomTown nor Lofty has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.