Boulevard vs Pabau (2026): which should you pick?

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Pick Pabau if

• Fits if you run an aesthetics or wellness clinic and need patient records alongside booking
• Works for a solo practitioner, as the Solo plan is the only one with a price

Look elsewhere if

• Skip it if you want to see prices up front, as only Solo has one and larger teams book a demo
• Watch out: plans are sized by users and priced per location, from Solo at 1 up to Enterprise at 16 or more
• Watch out: Engage Plus messages and AI call minutes run on pay-as-you-go credits
• Too light for an Android user, as the listing names an iPhone app only

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

Pabau

• Prices are not readable on the page as served: they vary by region and user count, so pricing is marked unverified.
• Plans are sized by users: Solo is 1, Team 2-3, Medium 4-5, Group 6-15 and Enterprise 16 or more, and pricing applies per location.
• Only the Solo plan has a published price according to the page's FAQ; larger teams book a demo.
• Engage Plus is priced per location, and its messages and AI call minutes use pay-as-you-go credits.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

Pabau

Calendar and online booking

A calendar for appointments, staff and rooms, self-service online booking, a client portal, group classes and a waitlist.

Patient records and forms

Electronic records, custom clinical forms, before-and-after photos, letters and prescriptions, with telehealth built in.

Payments and billing

Pabau Pay processing, invoices and point of sale, quotes, packages and memberships, and insurance claims.

Marketing and leads

Email and SMS campaigns, automations, lead management, loyalty, gift vouchers and Google review requests.

Add-ons and AI

Optional Marketing Plus, Care Plus, Insight Plus and Engage Plus; Engage adds WhatsApp, a phone system and AI agents.

Pabau GO app

A mobile app for running part of the clinic from an iPhone or iPad.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

Pabau

Pricing could not be confirmed. See pabau.com.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.

Pabau

No public discounts listed.