Boulevard vs Zenoti (2026): which should you pick?

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Pick Zenoti if

• Fits if you run several salons or spas and want payroll, stock and booking in one system
• Works for a med spa chain that can go through a demo and a quote

Look elsewhere if

• Skip it if you want a posted price, as every plan goes through a demo
• Watch out: the AI agents need the AI Plus package, and add-ons are priced separately
• Watch out: voice, SMS and messaging are billed by use
• Too light for a phone-first user, as the mobile app is tuned for tablets over 9.5 inches

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

Zenoti

• No prices are published: every plan is a quote through a demo request, so cost cannot be compared up front.
• AI agents need the AI Plus package, and add-ons are priced separately.
• Voice, SMS and messaging use is billed by consumption, with optional base packs.
• Zenoti Mobile is optimized for tablets larger than 9.5 inches, per the vendor.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

Zenoti

Appointment book and online booking

A scheduling book for providers and rooms, plus an online booking page, social booking and Reserve with Google.

Point of sale and payments

Checkout, payment processing, text-to-pay links, gift cards, loyalty rewards, memberships and packages.

Payroll, commissions and staff

Employee management, payroll and commission calculation, and staff performance goals sit in the same system.

Inventory and multi-location tools

Stock management, resource and room management, and franchise and multi-location controls with cross-location reporting.

AI agents (Zenoti OS)

Agents for phone answering, lead handling, marketing, scheduling and inventory. The vendor says they require its AI Plus package.

Zenoti Mobile app

A staff-facing app for schedules, check-ins, guest records, digital forms and payments, on iOS and Android.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

Zenoti

Pricing could not be confirmed. See zenoti.com.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.

Zenoti

No public discounts listed.