BrandBeacon vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than BrandBeacon: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BrandBeacon
Brand mention and citation tracking in ChatGPT and Perplexity
Free plan
Otterly.AI
Daily brand and citation tracking across AI search engines
Free trial · from $25/mo
Which one is for you
Pick BrandBeacon if
- Fits if you want a free daily look at up to five prompts
- Works for brands whose buyers use ChatGPT and Perplexity, the two engines live today
Look elsewhere if
- Skip it if you need Claude or Gemini today, as both are still coming soon
- Not for you if you want to see prices before a sign-up or demo
- Tight if you track more than five prompts on the free tier
- Too light for knowing what AI says about you, as that feature is marked coming soon
- Watch out: the newest blog posts date from May 2025, so check it's still kept up
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.0GPABrandBeaconFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | CNo price is published. There's no pricing page, and paid plans are only priced after sign-up or on a demo call. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CA free tier, its FAQ says, gives a report on up to five prompts every day. Five prompts is a cap you'll reach fast. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CMentions, citations and competitor share on chosen topics, the most-cited domains and URLs, regional prompts and scheduled reports. The gaps: only ChatGPT and Perplexity are live, and what AI says about you is marked coming soon. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. You pick topics, phrases and rivals before the dashboards fill in. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | CWeb only, with no integrations or API listed. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | a free daily check on five prompts | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrandBeacon and Otterly.AI. How we grade
Where they differ
- BrandBeacon also covers dashboards.
- Otterly.AI also covers site audit.
In commonWebReportsAI search visibility
At a glance
| BrandBeacon | Otterly.AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | A free tier generates a report for up to five prompts every day, according to the site's FAQ. | None |
| Free trial | None listed | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | ReDigital LTD | OtterlyAI GmbH |
| Price read from | Not confirmed | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrandBeacon
- No prices are published; the site has no pricing page and paid plans are reached through sign-up or a demo.
- ChatGPT and Perplexity are live; Claude and Gemini are listed as coming soon.
- Describing what AI says about a brand is marked as coming soon on the homepage.
- The newest blog posts on the site date from May 2025, so check what is current before buying.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
BrandBeacon
- AI brand monitoring
- Tracks when and how AI chatbots mention your brand, with trend data built from thousands of AI responses.
- Topic analytics
- Reports visibility, citations and competitive position for the topics or search phrases you choose.
- Citation tracking
- Lists the domains and URLs AI platforms cite most often in answers about your topics.
- Competitor benchmarking
- Compares your share of AI search visibility with rivals' and flags shifts in their mentions over time.
- Dashboards and scheduled reports
- Customizable dashboards and scheduled reports aimed at marketers and executives rather than analysts.
- Regional prompting
- Supports multiple languages and regional prompts for teams tracking brands in several markets.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
BrandBeacon
Pricing could not be confirmed. See brandbeacon.ai.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Common questions
Which is cheaper, BrandBeacon or Otterly.AI?
As of Oct 23, 2026, BrandBeacon has no price we could confirm, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, BrandBeacon or Otterly.AI?
As of Oct 23, 2026, only BrandBeacon has a free plan. Otterly.AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.