Brevo vs Mailjet
We give Brevo a 2.6 GPA and Mailjet a 2.4, out of 4.0. Brevo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Mailjet
Email API, SMTP relay and campaign editor on one plan priced by volume
How we grade them
| 2.6GPABrevoGood | 2.4GPAMailjetFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | CGraded on 50,000 emails a month: Essential is $40 at that volume, 10% less paid yearly, toward the dear end of this category. But the same plan covers campaigns too, with unlimited contacts and segments, and 50,000 is as far as Essential goes. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CFree for good, no card: 6,000 emails a month with the API, SMTP and webhooks, the most of any free plan here. But it's capped at 200 a day, and online support only lasts the first month. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | BAPI and SMTP sending, a parse API for inbound email, webhooks, templates with variables, a campaign editor with MJML, validation and inbox previews, and automations on Premium. It covers the sending job and then some. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CJudged on how fast a developer sends a first email: API keys and SMTP details come with the free plan, once your domain is set up. No rating on record. The campaign side adds an editor and lists to learn, if you use it. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb, with an API and SMTP relay, plus WordPress, WooCommerce, Shopify, HubSpot, Google Cloud and Sinch Engage. No desktop or phone app, so B is the top. |
| Best for | big lists you only email now and then | app email and newsletters on one plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and Mailjet. How we grade
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Mailjet starts at $8.10 per month for 8,000 emails, billed annually ($9 billed monthly).
- Brevo also covers sales pipeline, forms and live chat.
- Mailjet also covers email verification and transactional email.
At a glance
| Brevo | Mailjet | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $8.10 per month for 8,000 emails, billed annually ($9 billed monthly) |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | 6,000 emails a month, limited to 200 a day, 1,000 contacts, the API, SMTP relay, webhooks and the email editor. No credit card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brevo | Mailjet |
| Price read from | brevo.com | mailjet.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
Mailjet
- Teams sending app email and newsletters from one account
- European businesses that want data kept in the EU
- Senders with large lists who email them rarely
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Mailjet
- There are no separate sending-only plans: the same plans cover API sending and marketing campaigns, with marketing features unlocked by tier.
- The free plan caps sending at 200 emails a day and offers online support only in the first month.
- Essential tops out at 50,000 emails a month; higher volumes need Premium, which is $499 a month at 500,000.
- A dedicated IP is available on Premium only from the 100,000-email plan, on request.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Mailjet
- Send API and SMTP relay
- Send password resets, receipts and other app email through a REST API or SMTP relay, with templates that take per-recipient variables.
- Parse API for inbound email
- Turns incoming emails into data your app can act on, alongside real-time webhooks for deliveries, opens, clicks and bounces.
- Campaign editor and MJML
- A drag-and-drop editor with templates for newsletters, plus MJML, a markup language for coding responsive emails.
- Automations and landing pages
- Premium adds automated email workflows, landing pages, A/B testing and advanced statistics.
- Email validation and previews
- Essential includes 500 address validations and 500 inbox previews a month; Premium raises previews to 2,000.
- EU data and GDPR
- EU-based data centers, ISO 27001-certified infrastructure and tracking-consent settings aimed at European privacy rules.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Mailjet
Free$0
6,000 emails a month and 200 a day, 1,000 contacts, API, SMTP relay, webhooks, basic statistics; online support in the first month only.
Starter$8.10
per month for 8,000 emails, billed annually ($9 billed monthly)
No daily limit, 2,000 contacts, brand kit, 1 subaccount and online support.
Essential$17.10
per month for 15,000 emails, billed annually ($19 billed monthly)
Unlimited contacts, segmentation, AI writing help, 500 address validations, no Mailjet logo. $40 a month at 50,000 emails, billed monthly.
Premium$26.10
per month for 15,000 emails, billed annually ($29 billed monthly)
Automations, landing pages, advanced stats, priority support, up to 20 subaccounts. $59 a month at 50,000 emails; dedicated IP from 100,000.
CustomCustom
For high-volume senders: a technical account manager, dedicated IP strategy, blocklist monitoring and deliverability reports.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Mailjet
- Annual discount
10% off with annual payment
Paying yearly takes 10% off: Starter is $8.10 a month instead of $9, Essential $17.10 instead of $19 and Premium $26.10 instead of $29.
