BuiltWith vs Demandbase (2026): which should you pick?
As of Nov 12, 2026, BuiltWith grades higher than Demandbase: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BuiltWith grades higher on the free plan and platforms. Demandbase grades higher on value for money. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BuiltWith
Find which websites use a given technology, and build lists
Which one is for you
Pick BuiltWith if
- Fits if you sell to companies that use a particular platform
- Works for agencies hunting sites on a given tool
Look elsewhere if
- Pricey if you're one person, since the first paid step is $295 a month
- Tight if you want breadth: Basic allows 2 technologies and 2 keywords
- Skip it if you only want a contact finder, because it lists sites, not people first
- Watch out: the minimum term is 1 year on yearly plans, and the yearly price wasn't shown on the page
Pick Demandbase if
- Fits if you run account-based marketing with sales and ads together
- Works for large revenue teams with a budget
Look elsewhere if
- Skip it if you want a price, as it's a form and a custom plan
- Not for you if you only want one side, since sales and marketing are sold together
- Skip it if you're one seller who wants a plain contact lookup, as this is far heavier
- Watch out: there's a platform fee on top of a flat fee per user, and no trial is on record
How we grade them
| 2.0GPABuiltWithFair | 1.6GPADemandbaseWeak | |
|---|---|---|
| Value for money | D$295 a month on Basic, about six times the $49 middle of lead-finding tools, with the dearest tenth starting at $99. It's a different kind of data, but there's no cheaper step. | CNo price is published; you fill in a form. The model is a platform fee plus a flat fee per user. |
| Free plan and trial | CSingle-site lookups are free. The lists and exports are not, and there's no free plan for them. | FNo free plan and no trial on record anywhere in the listing. |
| Features | CTechnology lists, contacts, alerts, trends and spend data. Basic is limited to 2 technologies, 2 keywords and 2 retail reports. | CAccount prioritization, marketing programs, a sales view, advertising and data. It's an enterprise platform, not a contact finder. |
| Ease of use | CNo store rating on record. You have to know what to search for and how to build the list. | CNo store rating on record. A platform like this takes a team to set up. |
| Platforms and integrations | BWeb only, with six integrations including CRM and AI agent connections. | CWeb only, and the listing names no integrations. |
| Best for | lists of sites using a technology | account-based marketing and sales |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BuiltWith and Demandbase. How we grade
Where they differ
- BuiltWith also covers research and reports.
- Demandbase also covers workflow automation.
At a glance
| BuiltWith | Demandbase | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $295 per month, billed monthly | Not published |
| Free plan | Individual site lookups are free to use, per the pricing page. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BuiltWith | Demandbase |
| Price read from | builtwith.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
BuiltWith
- Prices start at $295 a month; there is no cheaper paid step.
- Basic limits you to 2 technologies, 2 keywords and 2 retail reports.
- The minimum term is 1 month on monthly plans and 1 year on yearly plans.
- The yearly toggle is labelled discounted, but the page text did not show a yearly dollar amount.
Demandbase
- Prices are not published; a form is used to get a custom plan.
- Sales and marketing are sold together, not as separate products, per the pricing page.
- Pricing is a platform fee plus a flat fee per user, per the pricing page.
Key features
BuiltWith
- Technology lists
- Reports of websites using a chosen technology, filtered by spend, location and more. The page says it tracks 128,484 technologies across 491.9 million domains.
- Contacts and exports
- Every plan includes names, emails and titles of people publicly listed with businesses, and Excel or CSV export of reports.
- Alerts and predictive leads
- Usage alerts when sites start or stop using a technology, and lists of companies that may be about to switch platforms.
- Trends and history
- Technology usage history going back 41 years, competitor comparison and exportable trends.
- Spend and revenue data
- Estimated monthly spend on web technologies and estimated revenue for ecommerce websites.
- CRM and AI agent connections
- Integrations with Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pardot and Close, plus APIs and MCP tools for AI agents.
Demandbase
- Account prioritization
- Uses AI to analyze signals and buying group activity and rank accounts.
- Marketing programs
- Identifies in-market accounts and activates coordinated programs across channels.
- Sales view
- Shows which accounts are active, who is involved and when to engage.
- Advertising
- Targeted advertising programs can be bought as a starting point.
- Data products
- Account, buying group and engagement data can be used on their own and fed into existing systems.
Plans
BuiltWith
Free$0
Look up the technologies on individual websites at no cost.
Basic$295
per month, billed monthly; yearly is discounted
2 technologies, 2 keywords and 2 retail reports, with 1 system login and CRM integration.
Pro$495
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, with 1 system login and CRM integration.
Team$995
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, plus unlimited Pro logins. A Team Ultra plan is also mentioned.
Demandbase
Pricing could not be confirmed. See demandbase.com.
Ways to pay less
BuiltWith
- Annual discount
Discounted yearly billing
The pricing page has a Per Year option labelled discounted, with a 1 year minimum term. The yearly amount is not shown in the page text.
Demandbase
No public discounts listed.
Common questions
Which is cheaper, BuiltWith or Demandbase?
As of Nov 12, 2026, BuiltWith starts at $295 per month, billed monthly, and Demandbase has no price we could confirm.
Which has a free plan, BuiltWith or Demandbase?
As of Nov 12, 2026, only BuiltWith has a free plan. Demandbase does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.