BuiltWith vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than BuiltWith: 2.8 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on value for money, features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BuiltWith
Find which websites use a given technology, and build lists
Free plan · from $295/mo
Which one is for you
Pick BuiltWith if
- Fits if you sell to companies that use a particular platform
- Works for agencies hunting sites on a given tool
Look elsewhere if
- Pricey if you're one person, since the first paid step is $295 a month
- Tight if you want breadth: Basic allows 2 technologies and 2 keywords
- Skip it if you only want a contact finder, because it lists sites, not people first
- Watch out: the minimum term is 1 year on yearly plans, and the yearly price wasn't shown on the page
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.0GPABuiltWithFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | D$295 a month on Basic, about six times the $49 middle of lead-finding tools, with the dearest tenth starting at $99. It's a different kind of data, but there's no cheaper step. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CSingle-site lookups are free. The lists and exports are not, and there's no free plan for them. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CTechnology lists, contacts, alerts, trends and spend data. Basic is limited to 2 technologies, 2 keywords and 2 retail reports. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo store rating on record. You have to know what to search for and how to build the list. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | BWeb only, with six integrations including CRM and AI agent connections. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | lists of sites using a technology | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BuiltWith and ZoomInfo. How we grade
Where they differ
- BuiltWith also covers research and reports.
- ZoomInfo also covers workflow automation and AI agents.
In commonFree planWebPublic API
At a glance
| BuiltWith | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $295 per month, billed monthly | Not published |
| Free plan | Individual site lookups are free to use, per the pricing page. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | BuiltWith | ZoomInfo Technologies LLC |
| Price read from | builtwith.com | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
BuiltWith
- Prices start at $295 a month; there is no cheaper paid step.
- Basic limits you to 2 technologies, 2 keywords and 2 retail reports.
- The minimum term is 1 month on monthly plans and 1 year on yearly plans.
- The yearly toggle is labelled discounted, but the page text did not show a yearly dollar amount.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
BuiltWith
- Technology lists
- Reports of websites using a chosen technology, filtered by spend, location and more. The page says it tracks 128,484 technologies across 491.9 million domains.
- Contacts and exports
- Every plan includes names, emails and titles of people publicly listed with businesses, and Excel or CSV export of reports.
- Alerts and predictive leads
- Usage alerts when sites start or stop using a technology, and lists of companies that may be about to switch platforms.
- Trends and history
- Technology usage history going back 41 years, competitor comparison and exportable trends.
- Spend and revenue data
- Estimated monthly spend on web technologies and estimated revenue for ecommerce websites.
- CRM and AI agent connections
- Integrations with Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pardot and Close, plus APIs and MCP tools for AI agents.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
BuiltWith
Free$0
Look up the technologies on individual websites at no cost.
Basic$295
per month, billed monthly; yearly is discounted
2 technologies, 2 keywords and 2 retail reports, with 1 system login and CRM integration.
Pro$495
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, with 1 system login and CRM integration.
Team$995
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, plus unlimited Pro logins. A Team Ultra plan is also mentioned.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
BuiltWith
- Annual discount
Discounted yearly billing
The pricing page has a Per Year option labelled discounted, with a 1 year minimum term. The yearly amount is not shown in the page text.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, BuiltWith or ZoomInfo?
As of Nov 12, 2026, BuiltWith starts at $295 per month, billed monthly, and ZoomInfo has no price we could confirm.
Which has a free plan, BuiltWith or ZoomInfo?
As of Nov 12, 2026, both BuiltWith and ZoomInfo have a free plan.
Which platforms do BuiltWith and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.