Apollo.io vs BuiltWith (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 2.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
BuiltWith
Find which websites use a given technology, and build lists
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick BuiltWith if
- Fits if you sell to companies that use a particular platform
- Works for agencies hunting sites on a given tool
Look elsewhere if
- Pricey if you're one person, since the first paid step is $295 a month
- Tight if you want breadth: Basic allows 2 technologies and 2 keywords
- Skip it if you only want a contact finder, because it lists sites, not people first
- Watch out: the minimum term is 1 year on yearly plans, and the yearly price wasn't shown on the page
How we grade them
| 2.4GPAApollo.ioFair | 2.0GPABuiltWithFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | D$295 a month on Basic, about six times the $49 middle of lead-finding tools, with the dearest tenth starting at $99. It's a different kind of data, but there's no cheaper step. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CSingle-site lookups are free. The lists and exports are not, and there's no free plan for them. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CTechnology lists, contacts, alerts, trends and spend data. Basic is limited to 2 technologies, 2 keywords and 2 retail reports. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. You have to know what to search for and how to build the list. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb only, with six integrations including CRM and AI agent connections. |
| Best for | contact data and outreach in one account | lists of sites using a technology |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and BuiltWith. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. BuiltWith starts at $295 a month and scores 2.3.
Apollo.io scores higher and starts $246 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 23 score higher than BuiltWith for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- BuiltWith also covers research and reports.
At a glance
| Apollo.io | BuiltWith | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | $295 per month, billed monthly |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | Individual site lookups are free to use, per the pricing page. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | BuiltWith |
| Price read from | apollo.io | builtwith.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
BuiltWith
- Prices start at $295 a month; there is no cheaper paid step.
- Basic limits you to 2 technologies, 2 keywords and 2 retail reports.
- The minimum term is 1 month on monthly plans and 1 year on yearly plans.
- The yearly toggle is labelled discounted, but the page text did not show a yearly dollar amount.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
BuiltWith
- Technology lists
- Reports of websites using a chosen technology, filtered by spend, location and more. The page says it tracks 128,484 technologies across 491.9 million domains.
- Contacts and exports
- Every plan includes names, emails and titles of people publicly listed with businesses, and Excel or CSV export of reports.
- Alerts and predictive leads
- Usage alerts when sites start or stop using a technology, and lists of companies that may be about to switch platforms.
- Trends and history
- Technology usage history going back 41 years, competitor comparison and exportable trends.
- Spend and revenue data
- Estimated monthly spend on web technologies and estimated revenue for ecommerce websites.
- CRM and AI agent connections
- Integrations with Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pardot and Close, plus APIs and MCP tools for AI agents.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
BuiltWith
Free$0
Look up the technologies on individual websites at no cost.
Basic$295
per month, billed monthly; yearly is discounted
2 technologies, 2 keywords and 2 retail reports, with 1 system login and CRM integration.
Pro$495
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, with 1 system login and CRM integration.
Team$995
per month, billed monthly; yearly is discounted
Unlimited technologies, keywords and retail reports, plus unlimited Pro logins. A Team Ultra plan is also mentioned.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
BuiltWith
- Annual discount
Discounted yearly billing
The pricing page has a Per Year option labelled discounted, with a 1 year minimum term. The yearly amount is not shown in the page text.
Common questions
Which is cheaper, Apollo.io or BuiltWith?
As of Nov 12, 2026, Apollo.io starts at $49 per seat / month, billed annually, and BuiltWith starts at $295 per month, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or BuiltWith?
As of Nov 12, 2026, both Apollo.io and BuiltWith have a free plan.
Which platforms do Apollo.io and BuiltWith run on?
As of Nov 12, 2026, only Apollo.io lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.