Clickatell vs CM.com (2026): which should you pick?
As of Nov 13, 2026, Clickatell and CM.com share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
CM.com
Messaging APIs, WhatsApp and SMS channels, and marketing automation
Which one is for you
Pick Clickatell if
- Fits if you are a large brand that wants chat commerce and SMS in one platform
- Works for developers who want an SMS API with global reach
Look elsewhere if
- Skip it if you want a published price, as platform pricing goes through sales
- Too light for a quick start: the pricing page is an estimate tool, so a country's rate was not captured
- Not for you if you are a small team, since the site says it serves large global brands
- Watch out: only a web platform and APIs are listed, with no mobile or desktop apps
Pick CM.com if
- Fits if you're in Europe and want one provider for SMS, WhatsApp and email
- Works for developers who want a messaging API with routing and fallback between channels
Look elsewhere if
- Not for you if you want a flat monthly bill, since WhatsApp and SMS are billed by use on top
- Watch out: Connect prices assume an annual contract, and monthly invoicing adds 5%
- Skip it if you want to try before paying, as there's no trial
- Tight if you need the AI support product or Connect Pro, which have no published price
How we grade them
| 1.6GPAClickatellWeak | 1.6GPACM.comWeak | |
|---|---|---|
| Value for money | CNo plan price is published; platform pricing goes through sales and SMS rates come from a calculator, so it sits at the middle. | C€49 a month for Activate Core or Connect Go, rising to €749 and €1,499 for Activate Plus and Max. Channel fees are billed on top by usage, so the real bill is higher than the plan price. |
| Free plan and trial | FNo free plan and no trial on the pages read. | FNo free plan and no trial on the pricing page. |
| Features | CBroadcasts, automations, AI chatbots, a live agent inbox and in-chat payments. It is aimed at large brands, and the pages show little for small teams. | CChannel connections, campaign automation, AI agents and an inbox. The gaps in the listing: the support product and Connect Pro have no published price, and WhatsApp and SMS rates vary by country. |
| Ease of use | CNo store rating on record. Platform and API setup with sales involvement. | CNo store rating on record. The Connect plans are API-first and the Activate side has workflows to build, so there's set-up either way. |
| Platforms and integrations | CWeb platform and APIs only; no separate mobile or desktop apps are listed. | CWeb only, with no integrations listed on the listing. Channels run from SMS and WhatsApp to RCS and email, but the connections to other software aren't spelled out. |
| Best for | large brands sending chat and SMS at scale | messaging APIs and campaigns billed in euros |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clickatell and CM.com. How we grade
Where they differ
- Clickatell also covers workflow automation, AI agents and chatbots.
- CM.com also covers marketing automation and email campaigns.
At a glance
| Clickatell | CM.com | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | €49 per month (Activate Core or Connect Go) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Clickatell | CM.com |
| Price read from | Not confirmed | cm.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Clickatell
- No plan prices are published: platform pricing goes through the sales team, and SMS rates come from a country-by-country calculator.
- The pricing page we could read is an interactive estimate tool, so the rates for a given country were not captured.
- The site says it serves large global brands, so small teams may find it heavier than they need.
- Pages read list a web platform and APIs only, with no separate desktop or mobile apps.
CM.com
- Prices are shown in euros. Connect prices are based on an annual contract, and monthly invoicing adds 5%.
- WhatsApp, SMS and other channels are billed by usage on top of subscriptions, at rates that vary by channel and country.
- The support product (AI agents and inbox) and the Connect Pro plan have no published price.
- CM.com also sells payments, ticketing and e-signing; this entry covers its messaging and marketing products.
Key features
Clickatell
- Broadcasts
- Campaigns are defined, personalized and scheduled across countries and time zones, from a web interface or through the API, with sign-up and opt-out management.
- Automations
- A drag-and-drop workflow editor and integration hub build automated self-service journeys, with buttons, lists and catalogs inside chat.
- AI chatbots
- Chatbots can be trained on business-specific information, and Clickatell describes a private model kept in a secure environment.
- Live agent inbox
- A unified inbox lets agents take over chats, transfer them between agents and departments, and use tags, notes and chat history.
- In-chat payments
- Customers can pay inside the chat thread through a hosted checkout page or a one-tap tokenized flow.
CM.com
- Channel connections
- One connection for SMS, WhatsApp Business, RCS, email, Instagram, Messenger, Viber, Telegram, Apple Messages and voice, via API or platform.
- Marketing campaigns and automation
- Activate has a campaign builder, automated workflows and insights, with AI recommendations on Plus and Max.
- AI agents and inbox
- HALO AI agents handle routine support and hand off to an agent inbox; pricing for this product is on request.
- Verification
- A One Time Password API and verification APIs, with one stated price per country for all operators.
- Routing and delivery controls
- Managed global routing across 1000+ connections, channel fallback and, on higher plans, direct operator routes.
- Customer Context Platform
- Brings customer interactions into one shared context that marketing and AI features use.
Plans
Clickatell
Pricing could not be confirmed. See clickatell.com.
CM.com
Activate Core€49
per month, 10,000 activations included
Campaign builder, email as the standard channel, automated workflows and the Customer Context Platform.
Activate Plus€749
per month, 100,000 activations included
Adds personalized AI recommendations and AI-driven workflows with dynamic responses.
Activate Max€1499
per month, 1,000,000 activations included
Adds AI agentic commerce such as recommendations and inventory checks, and Pro insights.
Connect Go€49
per month, annual contract, 1 profile
Channel connection over an HTTP endpoint with managed routing, multichannel fallback and webhooks.
Connect Basic€149
per month, annual contract, 5 profiles
Adds 50 messages a second, mail-to-text, a unique reference generator and phone support.
Connect Advanced€499
per month, annual contract, 15 profiles
100 messages a second, SMPP connections, high-priority processing and live chat support.
Ways to pay less
Clickatell
No public discounts listed.
CM.com
- Other savings
RCS channel with no onboarding fee
A promotion on CM.com's homepage waives the usual RCS onboarding fee and charges no subscription until January 1.
Common questions
Which is cheaper, Clickatell or CM.com?
As of Nov 13, 2026, Clickatell has no price we could confirm, and CM.com starts at €49 per month (Activate Core or Connect Go).
Which has a free plan, Clickatell or CM.com?
As of Nov 13, 2026, neither Clickatell nor CM.com has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.