CM.com vs MessageMedia (now Sinch Engage) (2026): which should you pick?

Pick CM.com if

• Fits if you're in Europe and want one provider for SMS, WhatsApp and email
• Works for developers who want a messaging API with routing and fallback between channels

Look elsewhere if

• Not for you if you want a flat monthly bill, since WhatsApp and SMS are billed by use on top
• Watch out: Connect prices assume an annual contract, and monthly invoicing adds 5%
• Skip it if you want to try before paying, as there's no trial
• Tight if you need the AI support product or Connect Pro, which have no published price

Pick MessageMedia (now Sinch Engage) if

• Fits if a business sends SMS campaigns to its customers
• Works for shops on Shopify or a CRM such as HubSpot

Look elsewhere if

• Pricey if you send volume: $249 a month at 10,000 texts and $799 at 40,000
• Skip it if you want a free plan, as only a 14-day trial is offered
• Tight if you need a shared inbox or roles, which start at $249
• Watch out: only monthly prices are shown, with annual savings of 16% not priced
• Watch out: it is being rebranded to Sinch Engage, and the old address redirects

CM.com

• Prices are shown in euros. Connect prices are based on an annual contract, and monthly invoicing adds 5%.
• WhatsApp, SMS and other channels are billed by usage on top of subscriptions, at rates that vary by channel and country.
• The support product (AI agents and inbox) and the Connect Pro plan have no published price.
• CM.com also sells payments, ticketing and e-signing; this entry covers its messaging and marketing products.

MessageMedia (now Sinch Engage)

• Every plan is a monthly SMS allowance with a fixed price, so the cost climbs steeply with volume: $249 a month at 10,000 messages and $799 at 40,000.
• The pricing page shows only monthly prices; it offers a 16% saving for annual payment but does not display the yearly figures.
• The inbox, role-based access and mobile app start at the $249 Conversations plan, and the Basics plan has a single user.
• MessageMedia is being rebranded to Sinch Engage, and the old messagemedia.com address now redirects to sinch.com/engage.

CM.com

Channel connections

One connection for SMS, WhatsApp Business, RCS, email, Instagram, Messenger, Viber, Telegram, Apple Messages and voice, via API or platform.

Marketing campaigns and automation

Activate has a campaign builder, automated workflows and insights, with AI recommendations on Plus and Max.

AI agents and inbox

HALO AI agents handle routine support and hand off to an agent inbox; pricing for this product is on request.

Verification

A One Time Password API and verification APIs, with one stated price per country for all operators.

Routing and delivery controls

Managed global routing across 1000+ connections, channel fallback and, on higher plans, direct operator routes.

Customer Context Platform

Brings customer interactions into one shared context that marketing and AI features use.

MessageMedia (now Sinch Engage)

SMS, MMS and RCS campaigns

Send promotions and notices to a contact list, with images, GIFs and video on MMS and RCS. RCS needs the Pro plan or above.

Two-way inbox

Replies land in a shared inbox where conversations can be assigned to teammates and answered from templates. The inbox starts at the Conversations plan.

Automations and reminders

Schedule reminders and drip messages such as welcome and abandoned-cart texts. Basics includes 3 automation workflows.

WhatsApp channel

The product page lists WhatsApp campaigns alongside SMS, and HubSpot users can message over WhatsApp from there.

CRM and store integrations

Native connections to HubSpot, Salesforce, NetSuite, Shopify and Zoho, plus 19 listed integrations in all.

Subaccounts and access control

Pro and above add subaccounts so departments can work in separate spaces, with role-based permissions.

CM.com

• Activate Core€49

  per month, 10,000 activations included

  Campaign builder, email as the standard channel, automated workflows and the Customer Context Platform.

• Activate Plus€749

  per month, 100,000 activations included

  Adds personalized AI recommendations and AI-driven workflows with dynamic responses.

• Activate Max€1499

  per month, 1,000,000 activations included

  Adds AI agentic commerce such as recommendations and inventory checks, and Pro insights.

• Connect Go€49

  per month, annual contract, 1 profile

  Channel connection over an HTTP endpoint with managed routing, multichannel fallback and webhooks.

• Connect Basic€149

  per month, annual contract, 5 profiles

  Adds 50 messages a second, mail-to-text, a unique reference generator and phone support.

• Connect Advanced€499

  per month, annual contract, 15 profiles

  100 messages a second, SMPP connections, high-priority processing and live chat support.

MessageMedia (now Sinch Engage)

• Basics$99

  per month for 3,000 SMS and 1 user, billed monthly

  Campaigns, scheduled sends and two-way messaging with 3 automation workflows. The price rises with the monthly SMS allowance.

• Conversations$249

  per month for 10,000 SMS and 2 users, billed monthly

  Adds shared contacts and inbox, role-based access and a mobile app.

• Pro$799

  per month for 40,000 SMS and 3 users, billed monthly

  Adds RCS messaging, single sign-on and 1 subaccount.

• Pro Plus$1,799

  per month for 100,000 SMS, billed monthly

  Adds customer success onboarding and 2 subaccounts.

• Advanced$2,399

  per month for 150,000 SMS, billed monthly

  3 subaccounts and the lowest per-message rates of the five plans. Above 150,000 messages a month, pricing is custom.

CM.com

• Other savings

  RCS channel with no onboarding fee

  A promotion on CM.com's homepage waives the usual RCS onboarding fee and charges no subscription until January 1.

MessageMedia (now Sinch Engage)

• Annual discount

  Save 16% with annual payment

  The pricing page offers an annual payment option labeled as saving 16% against monthly billing.