Cognism vs Lead411 (2026): which should you pick?
As of Nov 12, 2026, Lead411 grades higher than Cognism: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Cognism grades higher on features. Lead411 grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lead411
B2B contact database with verified emails, direct dials and intent
Which one is for you
Pick Cognism if
- Fits if you sell into Europe and your team cold calls mobile numbers
- Works for sales teams of five or more reps
Look elsewhere if
- Not for you if you want to try before you buy, as there's no free plan or trial
- Skip it if you're on your own, since both packages come with 5 seats
- Watch out: no prices are published, so packages, CRM Enrichment and data feeds are all quoted by sales
- Pricey if you want intent data or CRM Enrichment, which need Pro and an add-on
- Tight if you reveal a lot of contacts, since each seat gets a set number of credits and more are bought separately
Pick Lead411 if
- Fits if you want direct dials alongside emails
- Works for a team that will commit to a year for the intent data
Look elsewhere if
- Tight if you want to test it properly: 7 days and 50 exports
- Pricey if you're a team: Ignite starts at $150 a month and varies by team size
- Skip it if you want intent data month to month, as it's tied to annual plans
- Watch out: annual plans may need a call to support to cancel
How we grade them
| 2.0GPACognismFair | 2.2GPALead411Fair | |
|---|---|---|
| Value for money | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. | C$49 a month for 1,000 exports, right at the $49 middle for lead-finding tools. Ignite is $150 and up. |
| Free plan and trial | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. | CA 7-day trial with 50 exports; no card requirement is stated. No free plan. |
| Features | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. | CVerified emails and direct dials, a Chrome extension, scoring, intent data and CRM sync. Intent and unlimited data are tied to annual plans. |
| Ease of use | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. | CNo store rating on record. Search filters and scoring to learn. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. | BWeb and a Chrome extension, with five integrations. |
| Best for | phone-checked mobile numbers for selling into Europe | verified emails and direct dials |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cognism and Lead411. How we grade
Where they differ
- Lead411 also covers email verification.
At a glance
| Cognism | Lead411 | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $49 per month for 1,000 exports, billed monthly |
| Free plan | None | None |
| Free trial | None listed | Free 7-day trial with 50 exports. |
| Web | ||
| Browser extension | ||
| Made by | Cognism Ltd | Lead411 |
| Price read from | Not confirmed | lead411.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
Lead411
- Ignite monthly is priced 'starting at' $150; the FAQ says the price varies by team size.
- Intent data and unlimited data are tied to annual subscriptions.
- Annual plans may need support contact to cancel, per the FAQ.
Key features
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
Lead411
- Verified emails and direct dials
- Lead411 says emails are checked by SMTP, human review and open validation, and phones are matched to a person's locations.
- Chrome extension
- Find contact data while browsing LinkedIn and company websites.
- Search and lead scoring
- Filters cover technology stack, hiring, funding and international contacts; saved searches keep results together.
- Buyer intent data
- Intent data is included on annual Spark, an add-on for annual Ignite and optional on Blaze.
- AI search assistant
- Live AI research looks for an email that is not already in the database.
- CRM sync
- Syncs with Salesforce, HubSpot, Pipedrive and Outreach, per the homepage.
Plans
Cognism
Pricing could not be confirmed. See cognism.com.
Lead411
Spark (monthly)$49
per month for 1,000 exports, billed monthly
Emails and direct dials, Chrome extension, CRM customizations, company news and an AI search assistant.
Ignite (monthly)$150
per month and up, billed monthly
Starts at 1,000+ exports a month and adds API access.
Spark (annual)$490
per year for 12,000 exports, billed annually
Adds buyer intent data; unused exports roll over, per the page.
Ignite (annual)$1500
per year, flexible exports
API access; buyer intent data is an add-on.
BlazeCustom
Unlimited exports a year, with intent data optional.
Ways to pay less
Cognism
No public discounts listed.
Lead411
- Annual discount
Annual Spark costs $490 a year
The annual Spark plan at $490 compares with $588 for twelve months of monthly Spark at $49, and adds buyer intent data.
Common questions
Which is cheaper, Cognism or Lead411?
As of Nov 12, 2026, Cognism has no price we could confirm, and Lead411 starts at $49 per month for 1,000 exports, billed monthly.
Which has a free plan, Cognism or Lead411?
As of Nov 12, 2026, neither Cognism nor Lead411 has a free plan. Lead411 has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.