Apollo.io vs Lead411 (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Lead411
B2B contact database with verified emails, direct dials and intent
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick Lead411 if
- Fits if you want direct dials alongside emails
- Works for a team that will commit to a year for the intent data
Look elsewhere if
- Tight if you want to test it properly: 7 days and 50 exports
- Pricey if you're a team: Ignite starts at $150 a month and varies by team size
- Skip it if you want intent data month to month, as it's tied to annual plans
- Watch out: annual plans may need a call to support to cancel
How we grade them
| 2.4GPAApollo.ioFair | 2.2GPALead411Fair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$49 a month for 1,000 exports, right at the $49 middle for lead-finding tools. Ignite is $150 and up. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA 7-day trial with 50 exports; no card requirement is stated. No free plan. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CVerified emails and direct dials, a Chrome extension, scoring, intent data and CRM sync. Intent and unlimited data are tied to annual plans. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. Search filters and scoring to learn. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb and a Chrome extension, with five integrations. |
| Best for | contact data and outreach in one account | verified emails and direct dials |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Lead411. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Lead411 starts at $49 a month and scores 2.3.
Apollo.io scores higher for the same starting price. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 13 score higher than Lead411 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- Lead411 also covers email verification.
At a glance
| Apollo.io | Lead411 | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $49 per month for 1,000 exports, billed monthly |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | Free 7-day trial with 50 exports. |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Lead411 |
| Price read from | apollo.io | lead411.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Lead411
- Ignite monthly is priced 'starting at' $150; the FAQ says the price varies by team size.
- Intent data and unlimited data are tied to annual subscriptions.
- Annual plans may need support contact to cancel, per the FAQ.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Lead411
- Verified emails and direct dials
- Lead411 says emails are checked by SMTP, human review and open validation, and phones are matched to a person's locations.
- Chrome extension
- Find contact data while browsing LinkedIn and company websites.
- Search and lead scoring
- Filters cover technology stack, hiring, funding and international contacts; saved searches keep results together.
- Buyer intent data
- Intent data is included on annual Spark, an add-on for annual Ignite and optional on Blaze.
- AI search assistant
- Live AI research looks for an email that is not already in the database.
- CRM sync
- Syncs with Salesforce, HubSpot, Pipedrive and Outreach, per the homepage.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Lead411
Spark (monthly)$49
per month for 1,000 exports, billed monthly
Emails and direct dials, Chrome extension, CRM customizations, company news and an AI search assistant.
Ignite (monthly)$150
per month and up, billed monthly
Starts at 1,000+ exports a month and adds API access.
Spark (annual)$490
per year for 12,000 exports, billed annually
Adds buyer intent data; unused exports roll over, per the page.
Ignite (annual)$1500
per year, flexible exports
API access; buyer intent data is an add-on.
BlazeCustom
Unlimited exports a year, with intent data optional.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Lead411
- Annual discount
Annual Spark costs $490 a year
The annual Spark plan at $490 compares with $588 for twelve months of monthly Spark at $49, and adds buyer intent data.
Common questions
Which is cheaper, Apollo.io or Lead411?
As of Nov 12, 2026, Apollo.io starts at $49 per seat / month, billed annually, and Lead411 starts at $49 per month for 1,000 exports, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or Lead411?
As of Nov 12, 2026, only Apollo.io has a free plan. Lead411 does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.