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Ecwid vs Shopaccino (2026): which should you pick?

As of Nov 13, 2026, Ecwid and Shopaccino share a 2.2 GPA, neither has a free plan, and Ecwid starts cheaper, at $5 a month against $24.17 a month when paid by the year.

Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA

Ecwid grades higher on features and ease of use. Shopaccino grades higher on the free plan. They get the same grade on value for money and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Ecwid

Online store you can add to any website or run as its own site

From $5/mo

Shopaccino

Hosted store builder for Indian sellers, with B2B and export tools

Free trial · from $290/yr

Which one is for you

Pick Ecwid if

  • Fits if you already have a website and want a shop inside it
  • Works for selling the same products on several sites and social pages

Look elsewhere if

  • Skip it if you want to try it free first, as there's no free plan or trial
  • Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
  • Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
  • Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
  • Watch out: marketplace selling needs Business plus third-party apps that may charge extra

Pick Shopaccino if

  • Fits if you sell in India and need accounting or courier links
  • Works for businesses adding B2B or export sales later

Look elsewhere if

  • Skip it if you want a free plan, because there's only a 14-day trial
  • Tight if you want the mobile app or a web POS, which are paid add-ons on every plan
  • Pricey if you want multi-currency or APIs, which start at $690 a year on Scale
  • Watch out: SMS and WhatsApp charges go to a third-party provider, and prices leave out GST

How we grade them

2.2GPAEcwidFair2.2GPAShopaccinoFair
Value for money
CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan.
CStartUp is $290 a year, or $29 monthly, which is the category's middle. Prices exclude GST.
Free plan and trial
FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free.
CA 14-day trial with no credit card, and no free plan.
Features
BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete.
CDomestic payments, shipping, accounting sync, B2B pricing and export tools. International payments and courier automation start on Scale, B2B on ProCommerce.
Ease of use
B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build.
CNo rating on record. You set up the store, payments, shipping and accounting links yourself.
Platforms and integrations
BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B.
BWeb store with Zoho, Tally, Razorpay, Stripe, PayPal and other links, and an API from Scale. The mobile app is extra.
Best foradding a shop to the website you already haveIndian sellers who need B2B or export tools

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Shopaccino. How we grade

Price against what you get

Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Shopaccino starts at $24.17 a month when paid by the year and scores 2.3.

Ecwid scores higher and starts $19.17 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 3 score higher than Shopaccino for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessEcwidShopaccino

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of online store builders, and the best at every price

Where they differ

  • Ecwid also covers digital downloads and shipping labels.
  • Shopaccino also covers whatsApp messaging.
In commonWebInventoryOnline store

At a glance

EcwidShopaccino
PricingPaidFree trial
Starts at$5 per month (Starter)US$290 per year, billed annually (US$29 billed monthly)
Free planNoneNone
Free trialNone listed14-day free trial, no credit card required
Web
iOS
Android
Made byEcwid by LightspeedI Solution Microsystems Pvt. Ltd.
Price read fromecwid.comshopaccino.com
CheckedOct 18, 2026Nov 13, 2026

Worth knowing

Ecwid

  • There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
  • Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
  • Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
  • The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

Shopaccino

  • The mobile app and a web point-of-sale are paid add-ons on every plan.
  • Prices exclude GST and local taxes; SMS and WhatsApp charges are paid to a third-party provider.
  • International payments, multi-currency checkout and courier automation start on Scale; B2B tools need ProCommerce.
  • The page lets you switch currency; the US$ figures recorded here come from the USD view.

Key features

Ecwid

Add a store to any website
Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
Instant Site builder
Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
Social, marketplace and in-person selling
Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
Tax, shipping and stock
Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
Marketing automation
Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
Subscriptions and digital goods
Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

Shopaccino

Domestic payments and shipping
UPI, cards, wallets, net banking, COD and bank transfer, with shipping aggregator or courier connections and pincode serviceability rules.
Accounting and inventory sync
Scale and above list ready integrations with Zoho Inventory, Tally, Unicommerce, EasyEcom, Gofrugal and Google Sheets.
B2B and wholesale
ProCommerce adds buyer registration with approval, wholesale prices with minimum order quantities, box-quantity selling and sell-on-credit.
Selling globally
Scale and above offer multi-currency checkout, international shipping and region-specific payment options; localized storefronts need TailorMade.
SEO and AI-search toolkit
Schema markup, an auto sitemap, meta tags, a Meta catalog feed and UTM tracking are included in every plan.
Hyperlocal delivery
Scale and above can deliver with the store's own riders and limit specific products to chosen pincodes or areas.

Plans

Ecwid

  • Starter$5

    per month

    Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.

  • Venture$29

    per month, billed annually ($35 billed monthly)

    Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.

  • Business$49

    per month, billed annually ($65 billed monthly)

    Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.

  • Unlimited$119

    per month, billed annually ($149 billed monthly)

    Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.

Shopaccino

  • StartUpUS$290

    per year, billed annually (US$29 billed monthly)

    2 staff accounts, 1,000 products, 2 GB storage, domestic payments, shipping aggregator link and the SEO toolkit.

  • ScaleUS$690

    per year, billed annually (US$69 billed monthly)

    5 staff, 5,000 products, 10 GB; adds APIs, courier automation, accounting sync, international payments and multi-currency.

  • ProCommerceUS$1300

    per year, billed annually (US$130 billed monthly)

    10 staff, 20,000 products, 40 GB; adds B2B pricing, minimum order quantities, credit sales and up to 5 warehouses.

  • TailorMadeCustom

    Custom limits for marketplaces and multi-region commerce, with multi-vendor portals, localized storefronts and dedicated support.

Ways to pay less

Ecwid

  • Annual discount

    Pay annually to save 16%

    Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.

Shopaccino

  • Annual discount

    Save 20% with annual billing

    The pricing page labels annual billing a 20% saving against the monthly rates, which are shown as US$29, US$69 and US$130.

Common questions

Which is cheaper, Ecwid or Shopaccino?

As of Nov 13, 2026, Ecwid is cheaper to start with: $5 a month, against $24.17 a month when paid by the year for Shopaccino. Ecwid starts at $5 per month (Starter), and Shopaccino starts at US$290 per year, billed annually (US$29 billed monthly).

Which has a free plan, Ecwid or Shopaccino?

As of Nov 13, 2026, neither Ecwid nor Shopaccino has a free plan. Shopaccino has a free trial.

Which platforms do Ecwid and Shopaccino run on?

As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade