Ecwid vs Shoplazza (2026): which should you pick?
As of Nov 12, 2026, Shoplazza grades higher than Ecwid: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Ecwid grades higher on ease of use. Shoplazza grades higher on the free plan. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shoplazza
Hosted store builder with AI setup and multi-market selling
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Shoplazza if
- Fits if you're a new dropshipper who wants an AI first draft of a store
- Works for merchants selling into many countries from one store
Look elsewhere if
- Pricey if you grow: every plan takes a transaction fee on top, from 2% down to 0.5%
- Skip it if you need B2B wholesale or Avalara tax, as both are Pro only at $299.25
- Tight if you stay free: the only free option is a 7-day trial and a preview
- Watch out: customising an AI-built store fully needs a paid plan
How we grade them
| 2.2GPAEcwidFair | 2.4GPAShoplazzaFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | C$29.25 a month on yearly billing, about the category's $29 middle, plus a 2% transaction fee on Basic. Advanced is $78.75 with 1%, and Pro is $299.25 with 0.5%. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | CA 7-day free trial and no free plan. The listing doesn't say if a card is needed. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | BAI store builder, up to 50 markets, 180+ payment methods, social and ad catalogs, dropshipping and print-on-demand links and a free migration plugin. B2B is Pro only. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo store rating on record. An AI draft gets you started, but a real store still means setting up products, markets and payments. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | BWeb, with Google, Meta, TikTok and Pinterest links and dropshipping apps such as CJdropshipping. No phone or desktop app is listed. |
| Best for | adding a shop to the website you already have | dropshipping stores selling in many countries |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Shoplazza. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Shoplazza starts at $29.25 a month and scores 2.7.
Ecwid scores higher and starts $24.25 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 4 score higher than Shoplazza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid also covers digital downloads and shipping labels.
- Shoplazza also covers email campaigns, print on demand and dropshipping.
At a glance
| Ecwid | Shoplazza | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $5 per month (Starter) | $29.25 per month, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the drag-and-drop builder and platform features. |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Shoplazza |
| Price read from | ecwid.com | shoplazza.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Shoplazza
- Each plan charges a transaction fee on top of the subscription: 2% on Basic, 1% on Advanced and 0.5% on Pro.
- B2B wholesale and Avalara automated tax calculation are listed only on the Pro plan.
- Full customization of an AI-built store needs a paid plan; the free option is a 7-day trial and a preview.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Shoplazza
- AI Store Builder
- Describe the shop, or paste a product link, and the builder drafts the navigation, product pages and checkout; you can preview it without signing up.
- Multi-market selling
- Open up to 50 markets from one store at no extra cost, with localized checkout and 180+ payment methods.
- Ad and social integrations
- Connects to Google, Meta and TikTok, and syncs product catalogs to Facebook, Instagram, TikTok and Pinterest.
- Dropshipping and print on demand
- Works with dropshipping apps such as CJdropshipping, DropCommerce and EPROLO, and has print-on-demand and 3PL solution pages.
- Shoplazza Payments
- A native payment option sits beside third-party providers such as PayPal and Klarna.
- Free migration plugin
- A store migration plugin moves a catalog over from Shopify and other platforms at no extra cost.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Shoplazza
Basic$29.25
per month, billed annually ($39 billed monthly)
2% transaction fee, 3 staff accounts, unlimited products, up to 50 markets and 24/7 live support.
Advanced$78.75
per month, billed annually ($105 billed monthly)
1% transaction fee and 5 staff accounts, with the same product, market and support features as Basic.
Pro$299.25
per month, billed annually ($399 billed monthly)
0.5% transaction fee, 15 staff accounts, B2B wholesale and Avalara automated tax calculation.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Shoplazza
- Annual discount
25% off with annual billing
The pricing page gives 25% off the Basic, Advanced and Pro plans when billed annually instead of monthly.
Common questions
Which is cheaper, Ecwid or Shoplazza?
As of Nov 12, 2026, Ecwid is cheaper to start with: $5 a month, against $29.25 a month for Shoplazza. Ecwid starts at $5 per month (Starter), and Shoplazza starts at $29.25 per month, billed annually ($39 billed monthly).
Which has a free plan, Ecwid or Shoplazza?
As of Nov 12, 2026, neither Ecwid nor Shoplazza has a free plan. Shoplazza has a free trial.
Which platforms do Ecwid and Shoplazza run on?
As of Nov 12, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.