Shoplazza vs SHOPLINE (2026): which should you pick?

Pick Shoplazza if

• Fits if you're a new dropshipper who wants an AI first draft of a store
• Works for merchants selling into many countries from one store

Look elsewhere if

• Pricey if you grow: every plan takes a transaction fee on top, from 2% down to 0.5%
• Skip it if you need B2B wholesale or Avalara tax, as both are Pro only at $299.25
• Tight if you stay free: the only free option is a 7-day trial and a preview
• Watch out: customising an AI-built store fully needs a paid plan

Pick SHOPLINE if

• Fits if you sell online, on social and in your own shops and want one stock count
• Works for a small team that needs separate logins, as Starter allows 5 staff accounts

Look elsewhere if

• Pricey if you want your own payment provider, as Starter adds 2% to those sales
• Tight if you need apps or an API early: the app marketplace starts on Essential at A$108 and APIs on Premium at A$341
• Watch out: prices come from the Australian site in Australian dollars, as the US site answered with a bot check
• Watch out: POS selling is listed under Premium, at A$341 a month on yearly billing
• Skip it if you want a phone or desktop app, as only the web admin is on record

Shoplazza

• Each plan charges a transaction fee on top of the subscription: 2% on Basic, 1% on Advanced and 0.5% on Pro.
• B2B wholesale and Avalara automated tax calculation are listed only on the Pro plan.
• Full customization of an AI-built store needs a paid plan; the free option is a 7-day trial and a preview.

SHOPLINE

• SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
• Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
• The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
• Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.

Shoplazza

AI Store Builder

Describe the shop, or paste a product link, and the builder drafts the navigation, product pages and checkout; you can preview it without signing up.

Multi-market selling

Open up to 50 markets from one store at no extra cost, with localized checkout and 180+ payment methods.

Ad and social integrations

Connects to Google, Meta and TikTok, and syncs product catalogs to Facebook, Instagram, TikTok and Pinterest.

Dropshipping and print on demand

Works with dropshipping apps such as CJdropshipping, DropCommerce and EPROLO, and has print-on-demand and 3PL solution pages.

Shoplazza Payments

A native payment option sits beside third-party providers such as PayPal and Klarna.

Free migration plugin

A store migration plugin moves a catalog over from Shopify and other platforms at no extra cost.

SHOPLINE

Store builder and themes

Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.

Checkout and payments

One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.

Stock across locations

Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.

Online, social and in-store selling

Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.

Email marketing and automation

SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.

Reports and analytics

More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.

Shoplazza

• Basic$29.25

  per month, billed annually ($39 billed monthly)

  2% transaction fee, 3 staff accounts, unlimited products, up to 50 markets and 24/7 live support.

• Advanced$78.75

  per month, billed annually ($105 billed monthly)

  1% transaction fee and 5 staff accounts, with the same product, market and support features as Basic.

• Pro$299.25

  per month, billed annually ($399 billed monthly)

  0.5% transaction fee, 15 staff accounts, B2B wholesale and Avalara automated tax calculation.

SHOPLINE

• StarterA$41

  per month, billed annually (A$49 billed monthly)

  Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.

• EssentialA$108

  per month, billed annually (A$129 billed monthly)

  35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.

• PremiumA$341

  per month, billed annually (A$409 billed monthly)

  100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.

• EnterpriseCustom

  Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.

Shoplazza

• Annual discount

  25% off with annual billing

  The pricing page gives 25% off the Basic, Advanced and Pro plans when billed annually instead of monthly.

SHOPLINE

• Annual discount

  Pay annually to get 2 months free

  On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.