Ecwid vs Shoprocket (2026): which should you pick?
As of Nov 13, 2026, Ecwid and Shoprocket share a 2.2 GPA, neither has a free plan, and Ecwid starts cheaper, at $5 a month against $24.17 a month when paid by the year.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ecwid grades higher on features and ease of use. Shoprocket grades higher on the free plan. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shoprocket
Add a shopping cart and store to an existing website
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Shoprocket if
- Fits if you have a site on WordPress or Webflow and want to add a cart
- Works for sellers who want no cut of their sales
Look elsewhere if
- Skip it if you want a free plan, since none is listed
- Watch out: subscriptions, Instagram, Facebook and eBay channels are marked coming soon
- Tight if you need API access or Zapier, which sit on Business at $790 a year
- Watch out: plan limits on products, staff and sales weren't readable on the page
How we grade them
| 2.2GPAEcwidFair | 2.2GPAShoprocketFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | CStarter is $29 a month, or $290 a year, the category's middle. The 70% off banner was not counted. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | CA 14-day free trial, and no free plan. We didn't read whether a card is asked for. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | CEmbedded store, hosted storefront, many product types, multi-currency and promotions. Subscriptions, gift cards and some channels are marked coming soon. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo rating on record. You embed it into a site or set up a hosted storefront. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | BWeb store that plugs into WordPress, Webflow and Zapier, with Stripe, PayPal and PayU, and API access on Business. |
| Best for | adding a shop to the website you already have | adding a cart to a site you already have |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Shoprocket. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Shoprocket starts at $24.17 a month when paid by the year and scores 2.3.
Ecwid scores higher and starts $19.17 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 3 score higher than Shoprocket for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid also covers shipping labels.
- Shoprocket also covers templates.
At a glance
| Ecwid | Shoprocket | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $5 per month (Starter) | $290 per year ($29 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Shoprocket Ltd |
| Price read from | ecwid.com | shoprocket.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Shoprocket
- No free plan; every plan is billed monthly or yearly after a 14-day trial.
- The pricing page shows a banner for 70% off for new users and the plan prices were read without it.
- The comparison table shows its limits as icons, so plan-by-plan limits on products, staff and sales were not readable as text.
- Selling subscriptions, gift cards, Facebook, Instagram and eBay channels are marked coming soon on the site.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Shoprocket
- Embedded store
- A cart and checkout pasted into an existing site, with guides for WordPress, Webflow, Carrd, Ghost, Showit and other site builders.
- Hosted storefront
- A Shoprocket-hosted store for sellers without a website.
- No transaction fee
- Orders are paid straight into your own Stripe, PayPal or PayU account; card processing fees are charged separately by the gateway.
- Many product types
- Physical products, digital goods, license keys, services and donations, with product options and variations.
- Multi-currency and languages
- Multiple currencies, plus 21 languages out of the box with editable text strings.
- Promotions and recovery
- Discount codes and abandoned cart recovery, with an open API and automated webhooks.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Shoprocket
Starter$290
per year ($29 billed monthly)
Entry plan with a 0% transaction fee, sold through embeds or a hosted storefront.
Business$790
per year ($79 billed monthly)
Marked most popular. Its feature list adds automated tax calculation, analytics, abandoned cart recovery, API access, Zapier, gift cards and subscriptions.
Plus$1,990
per year ($199 billed monthly)
The highest listed plan, with the same 0% transaction fee.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Shoprocket
- Annual discount
17% off with yearly billing
The pricing page shows yearly prices of $290, $790 and $1,990 against $29, $79 and $199 a month, a saving it states as 17%.
- Nonprofit
Package for registered charities
The pricing page says registered charities and non-profit sellers can email support for a dedicated package.
Common questions
Which is cheaper, Ecwid or Shoprocket?
As of Nov 13, 2026, Ecwid is cheaper to start with: $5 a month, against $24.17 a month when paid by the year for Shoprocket. Ecwid starts at $5 per month (Starter), and Shoprocket starts at $290 per year ($29 billed monthly).
Which has a free plan, Ecwid or Shoprocket?
As of Nov 13, 2026, neither Ecwid nor Shoprocket has a free plan. Shoprocket has a free trial.
Which platforms do Ecwid and Shoprocket run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.