Exercise.com vs TrueCoach (2026): which should you pick?

Pick Exercise.com if

• Fits if you're a trainer who wants to sell workouts through your own app
• Works for gyms that want booking and online training together

Look elsewhere if

• Skip it if you want a posted price, as only a quote is offered
• Watch out: remote door access, managed apps and priority support are listed separately
• Watch out: the site now uses the Daxko Exercise name, so check what changed
• Skip it if you want a trial, as none is listed
• Skip it if you want named integrations, as none are on the listing

Pick TrueCoach if

• Fits if you coach clients one-to-one and send them workouts to track
• Works for trainers who want wearable and nutrition data next to the plan

Look elsewhere if

• Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients
• Watch out: wearables, public profiles and the custom-branded app need Standard or Pro
• Not for you if you book group classes or run a gym front desk, as it is built for one-to-one coaching
• Watch out: the pricing page lists Zapier on Standard but says it is Pro only elsewhere
• Pricey if you pay monthly, as Starter is $29.98 against $26.34 billed annually

Exercise.com

• No prices are published: the pricing page only offers a quote, so the cost cannot be listed here.
• The site now uses the Daxko Exercise name, and the copyright line names Daxko.
• Remote door access, managed apps, priority support and custom development are listed as separate items on the feature list.
• The site lists the platform without naming specific operating systems for the business side.

TrueCoach

• Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
• Wearables, public profiles and the custom-branded app need Standard or Pro.
• The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
• It is built for one-to-one coaching, not for booking group classes or running a gym front desk.

Exercise.com

Booking and check-ins

Class and appointment booking, check-ins, member and staff management, e-sign waivers and contracts, and multi-location support.

Workout tools

A workout plan creator, workout logger, exercise library, rep-max progressions, leaderboards, progress photos and habit tracking.

Marketing

A CRM with leads, assessments, email, SMS, push notifications, sales funnels and websites.

Online training

Sell workout plans, run livestreams, online groups, on-demand content and challenges, and sell digital products.

Payments

Payment processing, e-commerce, invoicing, trainer commissions, payment splitting, buy-now-pay-later and point of sale.

Custom-branded apps

Custom-branded member apps are listed as a platform feature, with managed apps and custom development as extra services.

TrueCoach

Program and workout builder

Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.

Client tracking

A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.

Nutrition and habits

MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.

Messaging

In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.

Automated payments

TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.

Wearables and custom app

Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.

Exercise.com

Pricing could not be confirmed. See exercise.com.

TrueCoach

• Starter$26.34

  per month, up to 5 clients, billed annually ($29.98 monthly)

  Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments.

• Standard$57.99

  per month, up to 20 clients, billed annually ($69.98 monthly)

  Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking.

• Pro$136.99

  per month, up to 50 clients, billed annually ($164.98 monthly)

  For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro.

Exercise.com

No public discounts listed.

TrueCoach

• Annual discount

  Annual billing saves up to about 2 months

  The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard.

• Other savings

  90-day money-back guarantee on annual plans

  First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply.