TrueCoach vs Virtuagym (2026): which should you pick?

Pick TrueCoach if

• Fits if you coach clients one-to-one and send them workouts to track
• Works for trainers who want wearable and nutrition data next to the plan

Look elsewhere if

• Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients
• Watch out: wearables, public profiles and the custom-branded app need Standard or Pro
• Not for you if you book group classes or run a gym front desk, as it is built for one-to-one coaching
• Watch out: the pricing page lists Zapier on Standard but says it is Pro only elsewhere
• Pricey if you pay monthly, as Starter is $29.98 against $26.34 billed annually

Pick Virtuagym if

• Fits if you run a gym or studio and want members, billing and coaching in one product
• Works for a gym that wants to book a demo before it commits

Look elsewhere if

• Skip it if you want a posted price, as the site shows none
• Too light for anyone who needs a clear integrations list, as the listing has none
• Watch out: the business site does not say which phones the member app runs on
• Not for you if you want to try it on your own, as the call to action is a demo

TrueCoach

• Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
• Wearables, public profiles and the custom-branded app need Standard or Pro.
• The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
• It is built for one-to-one coaching, not for booking group classes or running a gym front desk.

Virtuagym

• No pricing page was found on the business site; the visible call to action is a free demo.
• The platforms of the member app are not stated on the pages read.

TrueCoach

Program and workout builder

Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.

Client tracking

A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.

Nutrition and habits

MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.

Messaging

In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.

Automated payments

TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.

Wearables and custom app

Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.

Virtuagym

Membership and staff management

Membership management, staff management, check-in and multi-club management.

Booking

Group class booking, one-to-one appointment booking, online trial booking and a credit system.

Coaching tools

A workout plan creator, nutrition coaching, on-demand videos and progress tracking.

Billing

Payment processing, direct debit and card payment terminals.

Mobile app

A mobile app for the club's members.

TrueCoach

• Starter$26.34

  per month, up to 5 clients, billed annually ($29.98 monthly)

  Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments.

• Standard$57.99

  per month, up to 20 clients, billed annually ($69.98 monthly)

  Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking.

• Pro$136.99

  per month, up to 50 clients, billed annually ($164.98 monthly)

  For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro.

Virtuagym

Pricing could not be confirmed. See virtuagym.com.

TrueCoach

• Annual discount

  Annual billing saves up to about 2 months

  The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard.

• Other savings

  90-day money-back guarantee on annual plans

  First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply.

Virtuagym

No public discounts listed.