FitBudd vs TrueCoach (2026): which should you pick?

Pick FitBudd if

• Fits if you want clients to open an app carrying your own branding
• Works for gyms and trainers who take payments straight from clients

Look elsewhere if

• Tight if you have more than a few clients, as Starter holds 2 and Pro 20, with $4 and $2 per extra client
• Watch out: a white-labelled app needs a D-U-N-S number, a $75 non-refundable setup fee and developer accounts ($99 Apple, $25 Google)
• Pricey if you add extras, as Appointments, Team and Explore are $50 a month each and Smart Flow $20
• Watch out: Elite is sold through sales with a $100 one-time setup fee
• Not for you if you want a free start, as no free plan is listed

Pick TrueCoach if

• Fits if you coach clients one-to-one and send them workouts to track
• Works for trainers who want wearable and nutrition data next to the plan

Look elsewhere if

• Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients
• Watch out: wearables, public profiles and the custom-branded app need Standard or Pro
• Not for you if you book group classes or run a gym front desk, as it is built for one-to-one coaching
• Watch out: the pricing page lists Zapier on Standard but says it is Pro only elsewhere
• Pricey if you pay monthly, as Starter is $29.98 against $26.34 billed annually

FitBudd

• Client caps apply: 2 on Starter and 20 on Pro, with $4 and $2 per extra client a month.
• A white-labelled app needs a D-U-N-S number, a $75 non-refundable setup fee and developer accounts ($99 Apple, $25 Google).
• Add-ons cost extra: Appointments $50 a month, Team $50, Explore $50 and Smart Flow $20.
• Elite plans are priced through sales and carry a $100 one-time setup fee.

TrueCoach

• Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
• Wearables, public profiles and the custom-branded app need Standard or Pro.
• The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
• It is built for one-to-one coaching, not for booking group classes or running a gym front desk.

FitBudd

Workouts and nutrition

A workout builder with an exercise library, a nutrition library, meal and macro tracking, check-ins and progress photos.

Branded client app

Pro themes the app and Super Pro launches a white-labelled app under your name in the App Store and Google Play.

Direct client payments

Super Pro adds Apple Pay and Google Pay, and direct app sign-ups let clients join and pay in the app.

Chat and video calls

Group chat, broadcast messages and 1:1 video calling start on Pro.

Smart Flow automation

Triggers for client actions, message drips and auto-assigned workouts and meals; basic on Pro, full on Elite.

Studio tools

Elite adds group classes, QR check-in, multi-location access, coach logins and challenges.

TrueCoach

Program and workout builder

Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.

Client tracking

A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.

Nutrition and habits

MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.

Messaging

In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.

Automated payments

TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.

Wearables and custom app

Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.

FitBudd

• Starter$15

  per month for 2 clients, billed monthly ($159 a year)

  FitBudd client app, exercise and nutrition libraries, workout builder, check-ins and chat. $4 a month per client above 2.

• Pro$79

  per month for 20 clients, billed monthly ($799 a year)

  Adds app theming, a branded website, wearables, video calling and group chat. $2 a month per client above 20.

• Super Pro$149

  per month, billed monthly ($1,499 a year)

  Pro plus a white-labelled app on iOS and Android, Apple Pay and Google Pay, Zapier and Mailchimp. $75 setup fee.

• EliteCustom

  Studio and Creator versions for gyms and influencers, with an account manager, group classes and analytics.

TrueCoach

• Starter$26.34

  per month, up to 5 clients, billed annually ($29.98 monthly)

  Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments.

• Standard$57.99

  per month, up to 20 clients, billed annually ($69.98 monthly)

  Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking.

• Pro$136.99

  per month, up to 50 clients, billed annually ($164.98 monthly)

  For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro.

FitBudd

• Annual discount

  Yearly billing saves about 2 months

  The pricing page marks yearly billing as 2 months free: Pro is $799 a year against $948, and Super Pro $1,499 against $1,788.

TrueCoach

• Annual discount

  Annual billing saves up to about 2 months

  The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard.

• Other savings

  90-day money-back guarantee on annual plans

  First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply.