ABC Trainerize vs TrueCoach (2026): which should you pick?

Pick ABC Trainerize if

• Fits if you coach clients on workouts and meals and want them following your plan in an app
• Works for gyms that want programs, booking and a branded app together on a Studio plan

Look elsewhere if

• Skip it if booking is the main job, as it needs the $25-a-month Business add-on on Grow and Pro
• Tight if you're staying free, because the Basic plan covers one client and the trial leaves out add-ons
• Pricey if your client list grows: Pro is $122 a month at 50 clients and $225 at 200, billed yearly
• Watch out: payments ($10), video coaching ($10) and advanced nutrition ($20 to $45) are monthly add-ons on Grow and Pro
• Watch out: unused time isn't refunded, and a downgrade only applies at the end of the billing cycle

Pick TrueCoach if

• Fits if you coach clients one-to-one and send them workouts to track
• Works for trainers who want wearable and nutrition data next to the plan

Look elsewhere if

• Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients
• Watch out: wearables, public profiles and the custom-branded app need Standard or Pro
• Not for you if you book group classes or run a gym front desk, as it is built for one-to-one coaching
• Watch out: the pricing page lists Zapier on Standard but says it is Pro only elsewhere
• Pricey if you pay monthly, as Starter is $29.98 against $26.34 billed annually

ABC Trainerize

• Booking appointments and classes needs the $25-a-month Business add-on on Grow and Pro; it is included on Studio and Enterprise.
• Other add-ons on Grow and Pro: Stripe payments $10 a month, Video Coaching $10, Advanced Nutrition $20 to $45, and a Pro branded app for a one-time $169.
• The free plan covers a single coaching client, and the trial does not include add-ons.
• Trainerize does not refund the unused part of a subscription; downgrades apply at the end of the billing cycle.

TrueCoach

• Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
• Wearables, public profiles and the custom-branded app need Standard or Pro.
• The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
• It is built for one-to-one coaching, not for booking group classes or running a gym front desk.

ABC Trainerize

Programs and AI Workout Builder

Build master and custom programs from a workout library or your own exercise videos, or describe a client's goals and let the AI Workout Builder draft a workout.

Nutrition and habit coaching

Clients log meals and macros and follow scheduled habits with streaks and badges. Meal plans and recipes need the Advanced Nutrition Coaching add-on below Studio.

Appointment and class booking

With the Business add-on, clients book paid or free 1-on-1 sessions and classes in the app, and prospects book consultations from a booking page or Trainerize.me profile.

Payments and product sales

Sell packages and programs and deliver them automatically through Stripe, which processes cards in more than 45 countries.

Messaging, video and community

In-app and voice messages, automated messages, community groups and challenges, plus live and on-demand video sessions with the Video Coaching add-on.

Wearable and app sync

Client data comes in from Apple Health, Google Health Connect, Garmin, Fitbit, Withings and MyFitnessPal, and clients can track workouts on an Apple Watch app.

TrueCoach

Program and workout builder

Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.

Client tracking

A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.

Nutrition and habits

MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.

Messaging

In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.

Automated payments

TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.

Wearables and custom app

Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.

ABC Trainerize

• Basic$0

  One coaching client, workout programs, habit coaching and basic messaging in the mobile app.

• Grow$9

  per month for up to 2 clients, billed annually ($10 billed monthly)

  Adds the AI Workout Builder, custom programs, client meal and macro tracking, a Trainerize.me profile and wearable sync.

• Pro$23

  per month for up to 5 clients, billed annually ($25 billed monthly)

  Custom exercise videos, forms and challenges. Rises with clients: $122 a month at 50 and $225 at 200, billed annually.

• Studio Plus$248

  per month for up to 500 clients, billed annually ($275 monthly)

  One location and 6 trainer seats, with every add-on, a Studio branded app and API access included.

• Studio Max$342

  per month for up to 1,000 clients, billed annually ($380 monthly)

  Studio Plus with room for 1,000 clients at one location.

• EnterpriseCustom

  For more than 1,000 clients or five or more locations, with SSO, franchise content control and a dedicated account manager.

TrueCoach

• Starter$26.34

  per month, up to 5 clients, billed annually ($29.98 monthly)

  Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments.

• Standard$57.99

  per month, up to 20 clients, billed annually ($69.98 monthly)

  Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking.

• Pro$136.99

  per month, up to 50 clients, billed annually ($164.98 monthly)

  For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro.

ABC Trainerize

• Annual discount

  Save 10% with annual billing

  Trainerize's pricing page says annual billing saves 10% on every paid plan, for example Grow at $9 a month instead of $10.

TrueCoach

• Annual discount

  Annual billing saves up to about 2 months

  The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard.

• Other savings

  90-day money-back guarantee on annual plans

  First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply.