Everfit vs TrueCoach (2026): which should you pick?
As of Nov 13, 2026, Everfit grades higher than TrueCoach: 2.8 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Everfit grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Everfit
Online coaching platform for trainers, gyms and nutrition coaches
TrueCoach
Workout programming and client coaching app for trainers
Which one is for you
Pick Everfit if
- Fits if you coach up to 5 clients and want to start free
- Works for trainers who want workouts, habits and messaging in one client app
Look elsewhere if
- Tight if you grow past 5 clients, as the free plan ends there and pricing steps up by client count
- Pricey if you want meal plans and payments, which are add-ons at $39 and $9 a month
- Watch out: white label, API access and 24/7 support are Enterprise only, sold through sales
- Skip it if you are a small team, as Studio starts at 50 clients
- Watch out: the cost per client only falls as your client count grows
Pick TrueCoach if
- Fits if you coach clients one-to-one and send them workouts to track
- Works for trainers who want wearable and nutrition data next to the plan
Look elsewhere if
- Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients
- Watch out: wearables, public profiles and the custom-branded app need Standard or Pro
- Not for you if you book group classes or run a gym front desk, as it is built for one-to-one coaching
- Watch out: the pricing page lists Zapier on Standard but says it is Pro only elsewhere
- Pricey if you pay monthly, as Starter is $29.98 against $26.34 billed annually
How we grade them
| 2.8GPAEverfitGood | 2.2GPATrueCoachFair | |
|---|---|---|
| Value for money | BPro is $16 a month for 5 clients billed annually, inside the category's cheapest quarter. Cost per client falls as the count grows, and Studio is $88 from 50 clients. | CStarter is $26.34 a month for 5 clients, just above the category's $25 cheaper-quarter line. Standard is $57.99 for 20 clients and Pro $136.99 for 50. |
| Free plan and trial | BStarter is free for up to 5 clients with the builder, exercise library, messaging and apps, and there is a 30-day card-free trial of the paid plans. Five clients is a real cap. | CA 14-day free trial with no card needed. There is no free plan. |
| Features | BWorkouts, meal plans, habits, forms, booking, payments, community and automation. Meal plans and payments are paid add-ons, not gaps in the product. | CProgram builder, client tracking, nutrition, messaging and payments for coaching. It does no class booking, which is the category's other half, and the page contradicts itself on Zapier. |
| Ease of use | CNo store rating on record, and programs, meal plans and automations take building. | CNo store rating on record, and a coach has programs and clients to build before it is useful. |
| Platforms and integrations | BWeb plus coach and client apps on iOS and Android. White label and API access are Enterprise only. | BWeb plus iOS and Android, with Stripe, Zapier, Apple Health, Garmin, Oura, WHOOP and MyFitnessPal. |
| Best for | coaches starting with five clients | one-to-one online workout coaching |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Everfit and TrueCoach. How we grade
Price against what you get
Everfit starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. TrueCoach starts at $26.34 a month and scores 2.3.
Everfit scores higher and starts $10.34 a month lower. Of the other salon, spa and studio booking apps on the chart, none scores higher than Everfit for less, and 10 score higher than TrueCoach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Everfit also covers forms, community and appointment booking.
- TrueCoach also covers time tracking and dashboards.
At a glance
| Everfit | TrueCoach | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $16 per month for up to 5 clients, billed annually ($19 billed monthly) | $26.34 per month, up to 5 clients, billed annually |
| Free plan | Starter: up to 5 clients with the workout builder, exercise library, metrics and progress photos, tasks, messaging, and coach and client apps. | None |
| Free trial | 30-day free trial of the paid plans, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Everfit | TrueCoach, Inc. |
| Price read from | everfit.io | truecoach.co |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Everfit
- Price follows the number of clients and is stepped; the cost per client falls as the count grows.
- Meal plans, payments and automation are add-ons: meal plans $39 monthly ($33 annual), payments $9 ($8).
- Studio starts at 50 clients, so small teams stay on Pro.
- White label, API access and 24/7 support are limited to Enterprise, which is sold through sales.
TrueCoach
- Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
- Wearables, public profiles and the custom-branded app need Standard or Pro.
- The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
- It is built for one-to-one coaching, not for booking group classes or running a gym front desk.
Key features
Everfit
- Workout programming
- A workout builder with a 1000+ exercise library or your own videos, plus multi-week programs on Pro.
- Meal plans and nutrition
- Food journal and macro tracking come with Pro; auto-generated meal plans and recipe books are a paid add-on.
- Habits, forms and progress
- Prescribe habits, send check-in forms, and track metrics and progress photos for each client.
- Booking and payments
- Clients book sessions with you, and a Payments & Packages add-on sells subscriptions and one-time packages.
- Community and messaging
- Inbox messaging, saved responses and AI-drafted replies, with forums and group chat on higher plans.
- Autoflow automation
- An add-on that assigns tasks to groups, runs onboarding flows and schedules automatic messages.
TrueCoach
- Program and workout builder
- Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.
- Client tracking
- A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.
- Nutrition and habits
- MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.
- Messaging
- In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.
- Automated payments
- TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.
- Wearables and custom app
- Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.
Plans
Everfit
Starter$0
Up to 5 clients, with a library of 1000+ exercises, workout builder, tasks and inbox messaging.
Pro$16
per month for up to 5 clients, billed annually ($19 monthly)
Adds booking, habits, forms, meal plans and custom branding. Price rises by client count: $79 a month for 50 clients, billed annually.
Studio$88
per month for up to 50 clients, billed annually ($105 monthly)
For gyms and teams: group chat, broadcasts, on-demand training portal. $358 a month for 500 clients, billed annually.
EnterpriseCustom
For 500+ clients: white label, API access, store developer support and a dedicated success manager.
TrueCoach
Starter$26.34
per month, up to 5 clients, billed annually ($29.98 monthly)
Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments.
Standard$57.99
per month, up to 20 clients, billed annually ($69.98 monthly)
Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking.
Pro$136.99
per month, up to 50 clients, billed annually ($164.98 monthly)
For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro.
Ways to pay less
Everfit
- Annual discount
Save 16% with annual billing
The pricing page offers annual billing at a stated 16% saving, described as 2 months free.
TrueCoach
- Annual discount
Annual billing saves up to about 2 months
The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard.
- Other savings
90-day money-back guarantee on annual plans
First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply.
Common questions
Which is cheaper, Everfit or TrueCoach?
As of Nov 13, 2026, Everfit is cheaper to start with: $16 a month, against $26.34 a month for TrueCoach. Everfit starts at $16 per month for up to 5 clients, billed annually ($19 billed monthly), and TrueCoach starts at $26.34 per month, up to 5 clients, billed annually.
Which has a free plan, Everfit or TrueCoach?
As of Nov 13, 2026, only Everfit has a free plan. TrueCoach does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.