Facelift vs Hootsuite (2026): which should you pick?
As of Nov 13, 2026, Hootsuite grades higher than Facelift: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Facelift grades higher on value for money. Hootsuite grades higher on the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Facelift
Enterprise social media suite for planning, inbox and analytics
Hootsuite
Social media suite for publishing, inbox, listening and reports
Which one is for you
Pick Facelift if
- Fits if a company team needs approvals and an inbox
- Makes sense if you will go through a quote
Look elsewhere if
- Not for you if you want to see prices first, as none are published
- Skip it if you need single sign-on or an audit log below Enterprise
- Not for you if you publish to several X handles at once, which it cannot do
- Watch out: the page says unlimited users with an asterisk, so check fair-use terms in a quote
Pick Hootsuite if
- Fits if your team answers comments and DMs, WhatsApp included, as much as it posts
- Works for brands that want listening and competitor tracking next to publishing, at $99 a user
Look elsewhere if
- Pricey if you're a small team: every person is a paid seat at $99 a month billed yearly, so two pay $198
- Not for you if you want a free plan. The 14-day trial caps you at 10 to 20 posts a day, with no bulk scheduling
- Tight if you have more than 10 profiles, since unlimited ones need Professional at $199 a user
- Watch out: approvals and message routing need Advanced at $399 a user, and single sign-on is Enterprise only
- Watch out: there's no desktop app, and the dearer monthly price isn't published on the plans page
How we grade them
| 2.0GPAFaceliftFair | 2.6GPAHootsuiteGood | |
|---|---|---|
| Value for money | CProfessional, Business and Enterprise are all quoted on request, so it sits at the middle by default. | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. |
| Free plan and trial | DA 14-day trial and no free plan; the listing does not say whether a card is needed. | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule. |
| Features | CPlanning, inbox, analytics, advocacy and approvals. One post cannot be published to several X handles at once. | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing need Advanced at $399 a user. |
| Ease of use | CA web platform with a governance setup to build, and no store rating on record. | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes some setup first. |
| Platforms and integrations | BWeb only, with LinkedIn, TikTok, Instagram, YouTube, Google Business, WhatsApp Business, Threads and Canva. | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. |
| Best for | social teams at larger companies | publishing, inbox and listening in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Facelift and Hootsuite. How we grade
Where they differ
- Facelift also covers kanban boards.
- Hootsuite also covers shared inbox.
At a glance
| Facelift | Hootsuite | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $99 per user / month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Facelift | Hootsuite Inc. |
| Price read from | Not confirmed | hootsuite.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Facelift
- No plan prices are published; Professional, Business and Enterprise are all quoted on request.
- Publishing one post to several X handles at once is not possible.
- Single sign-on and the audit log are only on the Enterprise plan.
- The pricing page says unlimited users, marked with an asterisk, so check the fair-use terms in a quote.
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Key features
Facelift
- Planning and publishing
- Schedule posts to several networks from one calendar with previews, tags, quickfill across networks and a kanban-style taskboard.
- Community inbox
- Messages, comments and mentions from all connected networks arrive in one inbox, with templates and AI-assisted replies.
- Analytics and benchmarking
- Post performance for Facebook, Instagram, X and LinkedIn, plus competitor benchmarking on every plan.
- Employee advocacy
- Amplify lets staff share approved company content from their own profiles and measures which advocates and posts perform.
- Approvals and governance
- Business adds custom approval processes and content access control; Enterprise adds single sign-on and an audit log.
- AI workflows
- Facelift AI helps with content suggestions, image adjustments and file import, according to the vendor.
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Plans
Facelift
Pricing could not be confirmed. See facelift-bbt.com.
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Ways to pay less
Facelift
No public discounts listed.
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
Common questions
Which is cheaper, Facelift or Hootsuite?
As of Nov 13, 2026, Facelift has no price we could confirm, and Hootsuite starts at $99 per user / month, billed annually.
Which has a free plan, Facelift or Hootsuite?
As of Nov 13, 2026, neither Facelift nor Hootsuite has a free plan. Both have a free trial.
Which platforms do Facelift and Hootsuite run on?
As of Nov 13, 2026, only Hootsuite lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.