Frase vs GrowthBar (2026): which should you pick?

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

Pick GrowthBar if

• Fits if you're a blogger who wants outlines, drafts and keyword research in one place
• Works for small teams sharing drafts with freelance writers, which starts at Pro

Look elsewhere if

• Watch out: SEOptimer is merging GrowthBar into its own platform, so these plans may change
• Tight if you track rankings on Standard, at 25 keywords on one site
• Watch out: the Chrome extension the plans include wasn't on the Chrome Web Store when checked
• Pricey if you pay monthly, at $36 for Standard against $20.30 a month on yearly billing
• Watch out: the live pricing page wouldn't load for us, so these prices are from a copy archived on 24 September 2026

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

GrowthBar

• SEOptimer bought GrowthBar and is merging it into its platform, so the standalone plans may change.
• Standard tracks only 25 keywords on one site; tracking more sites or keywords needs Pro or Agency.
• The plans include a Chrome extension, but its Chrome Web Store listing showed no extension when checked.
• Refunds are offered in full if requested within 7 days after the free trial ends.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

GrowthBar

Outlines from the search results

Scans the Google results for a keyword and builds an outline with suggested headings, keywords, word count and internal links.

AI blog writer and post audits

Writes a full post from the outline and audits posts you have already published. Plans allow 25 to 300 articles or audits a month.

Keyword and competitor research

Keyword suggestions with difficulty scores, plus a competitor's keywords, Google Ads and backlinks, with a per-query cap that rises by plan.

Rank tracking with Search Console

Tracks 25 to 5,000 keywords across 1 to 25 sites depending on the plan, with a Google Search Console connection for each site.

Custom AI models

Upload your best content and GrowthBar builds a model that writes in your brand's style and voice.

Other AI writing tools

Chat, product descriptions, press releases, meta descriptions, blog ideas and conversion of a post to audio or video. It works in about 20 languages.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

GrowthBar

• Standard$20.30

  per month, billed annually ($36 billed monthly)

  2 users, 25 AI articles or audits and 500 paragraph generations a month, 25 tracked keywords on 1 site, and unlimited keyword research.

• Pro$55.30

  per month, billed annually ($74.25 billed monthly)

  5 users, 100 AI articles or audits a month, 1,000 tracked keywords across 3 sites, 5 keyword roadmaps and draft sharing with writers.

• Agency$90.30

  per month, billed annually ($149.25 billed monthly)

  10 users, 300 AI articles or audits a month, 5,000 tracked keywords across 25 sites and 25 keyword roadmaps.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.

GrowthBar

• Annual discount

  Lower monthly price with annual billing

  The archived pricing table shows Standard at $20.30 a month billed annually ($243.60 a year) against $36 billed monthly.