GrowthBar vs SEOptimer (2026): which should you pick?
As of Oct 23, 2026, SEOptimer grades higher than GrowthBar: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
GrowthBar grades higher on features. SEOptimer grades higher on value for money, ease of use and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
GrowthBar
AI blog writer with keyword research and rank tracking, by SEOptimer
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Which one is for you
Pick GrowthBar if
- Fits if you're a blogger who wants outlines, drafts and keyword research in one place
- Works for small teams sharing drafts with freelance writers, which starts at Pro
Look elsewhere if
- Watch out: SEOptimer is merging GrowthBar into its own platform, so these plans may change
- Tight if you track rankings on Standard, at 25 keywords on one site
- Watch out: the Chrome extension the plans include wasn't on the Chrome Web Store when checked
- Pricey if you pay monthly, at $36 for Standard against $20.30 a month on yearly billing
- Watch out: the live pricing page wouldn't load for us, so these prices are from a copy archived on 24 September 2026
Pick SEOptimer if
- Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
- Works for small sites that want a list of on-page fixes in priority order
Look elsewhere if
- Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
- Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
- Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web
How we grade them
| 2.2GPAGrowthBarFair | 2.6GPASEOptimerGood | |
|---|---|---|
| Value for money | CStandard is $20.30 a month on yearly billing ($36 monthly) for 2 users and 25 articles or audits, just above this category's cheaper quarter ($19.99). Tracking more keywords or sites needs Pro at $55.30. | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. |
| Free plan and trial | CNo free plan. There's a 7-day free trial, the page doesn't say whether it needs a card, and a full refund is offered if you ask within 7 days after it ends. | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. |
| Features | BOutlines from the ranking pages, a blog writer, audits of old posts, keyword and competitor research, rank tracking with Search Console and custom voice models. It covers the whole job, though Standard tracks only 25 keywords. | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. |
| Ease of use | CNo rating on record. There's Search Console to connect for each site, outlines to steer and allowances for articles, audits and tracked keywords to watch. | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. |
| Platforms and integrations | CWeb only, with Search Console and WordPress the only connections on record. The plans include a Chrome extension, but its Chrome Web Store listing showed no extension when checked. | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. |
| Best for | AI blog drafts with keyword research built in | branded SEO audits for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GrowthBar and SEOptimer. How we grade
Where they differ
- GrowthBar also covers long-form writing and content optimization.
- SEOptimer also covers reports and site audit.
At a glance
| GrowthBar | SEOptimer | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $20.30 per month, billed annually ($36 billed monthly) | $21.75 per month, billed annually ($29 billed monthly) |
| Free plan | None | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. |
| Free trial | 7-day free trial | 14-day free trial with full access to the plan's features |
| Web | ||
| Browser extension | ||
| Made by | SEOptimer | SEOptimer Pte. Ltd. |
| Price read from | web.archive.org (not the vendor's own page) | web.archive.org (not the vendor's own page) |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
GrowthBar
- SEOptimer bought GrowthBar and is merging it into its platform, so the standalone plans may change.
- Standard tracks only 25 keywords on one site; tracking more sites or keywords needs Pro or Agency.
- The plans include a Chrome extension, but its Chrome Web Store listing showed no extension when checked.
- Refunds are offered in full if requested within 7 days after the free trial ends.
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Key features
GrowthBar
- Outlines from the search results
- Scans the Google results for a keyword and builds an outline with suggested headings, keywords, word count and internal links.
- AI blog writer and post audits
- Writes a full post from the outline and audits posts you have already published. Plans allow 25 to 300 articles or audits a month.
- Keyword and competitor research
- Keyword suggestions with difficulty scores, plus a competitor's keywords, Google Ads and backlinks, with a per-query cap that rises by plan.
- Rank tracking with Search Console
- Tracks 25 to 5,000 keywords across 1 to 25 sites depending on the plan, with a Google Search Console connection for each site.
- Custom AI models
- Upload your best content and GrowthBar builds a model that writes in your brand's style and voice.
- Other AI writing tools
- Chat, product descriptions, press releases, meta descriptions, blog ideas and conversion of a post to audio or video. It works in about 20 languages.
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Plans
GrowthBar
Standard$20.30
per month, billed annually ($36 billed monthly)
2 users, 25 AI articles or audits and 500 paragraph generations a month, 25 tracked keywords on 1 site, and unlimited keyword research.
Pro$55.30
per month, billed annually ($74.25 billed monthly)
5 users, 100 AI articles or audits a month, 1,000 tracked keywords across 3 sites, 5 keyword roadmaps and draft sharing with writers.
Agency$90.30
per month, billed annually ($149.25 billed monthly)
10 users, 300 AI articles or audits a month, 5,000 tracked keywords across 25 sites and 25 keyword roadmaps.
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Ways to pay less
GrowthBar
- Annual discount
Lower monthly price with annual billing
The archived pricing table shows Standard at $20.30 a month billed annually ($243.60 a year) against $36 billed monthly.
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Common questions
Which is cheaper, GrowthBar or SEOptimer?
As of Oct 23, 2026, GrowthBar is cheaper to start with: $20.30 a month, against $21.75 a month for SEOptimer. GrowthBar starts at $20.30 per month, billed annually ($36 billed monthly), and SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly).
Which has a free plan, GrowthBar or SEOptimer?
As of Oct 23, 2026, only SEOptimer has a free plan. GrowthBar does not, though it has a free trial.
Which platforms do GrowthBar and SEOptimer run on?
As of Oct 23, 2026, only SEOptimer lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.