FreeSERP vs SE Ranking (2026): which should you pick?

Pick FreeSERP if

• Fits if you track a few dozen keywords and want Google, Bing and Maps checks on one balance
• Works for small local businesses that want Maps grid scans alongside rank tracking

Look elsewhere if

• Tight if you're staying free, as 100 credits a month is about 3 keywords checked daily
• Pricey if you track hundreds of keywords daily: 500 takes Agency at $99 a month, billed monthly only
• Watch out: refunds cover 7 days from a first purchase, and monthly renewals and top-up credits aren't refundable
• Not for you if you need several seats or white-label client reports, which are only a custom arrangement
• Watch out: extra credits are one-off packs from $19 for 1,000, and every tool draws on the same balance

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

FreeSERP

• Tracking one keyword daily uses about 30 credits a month, so the free plan covers roughly 3 keywords and Starter about 66.
• Plans are billed monthly only. Extra credits are one-off top-ups from $19 for 1,000 to $199 for 15,000, and they last a year.
• Refunds cover 7 days from a first purchase; monthly renewals are not refundable once the cycle starts, nor are top-up credits.
• Several seats on one balance and white-labelled reports are only offered as a custom arrangement.

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

FreeSERP

Google and Bing rank tracking

Scheduled checks to depth 100 on desktop and mobile in 190+ countries, down to a city or postcode, with the full SERP kept for each position.

Google Maps grid scans

Scans a grid from 3×3 to 21×21 around a business and reports ARP, ATRP and share of local voice; a scan costs 3 to 57 credits.

YouTube rank tracking

Tracks a single video or a whole channel against a keyword list, by country and language, at 1 credit per check.

AI answer tracking

Runs your prompts in ChatGPT, Gemini, Perplexity and Claude on a schedule and scores mentions, citations and prominence; each answer costs 1 credit, 3 on Claude.

Site and page audits

Crawls up to 1,000 pages at 1 credit per 20 pages, grades a single page on 63 checks, and maps internal links and orphan pages.

Keyword research and competitor pages

A keyword tool with volume, difficulty, CPC and intent, and a side-by-side check of your page against the top 10 for a tracked keyword.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

FreeSERP

• Free$0

  100 credits a month, enough for about 3 keywords checked daily; 10 keywords per project.

• Starter$19

  per month for 2,000 credits, billed monthly

  1 credit checks 1 keyword once, so about 66 keywords tracked daily. Unlimited keywords per project and email support.

• Pro$49

  per month for 6,000 credits, billed monthly

  About 200 keywords tracked daily, or the credits spent on grid scans, audits and research instead.

• Agency$99

  per month for 15,000 credits, billed monthly

  About 500 keywords tracked daily, with priority support.

• TeamsCustom

  Volume credit pricing, invoices and purchase orders, several seats on one balance and white-labelled client reports, quoted on request.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

FreeSERP

No public discounts listed.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.