FreeSERP vs Wincher (2026): which should you pick?

Pick FreeSERP if

• Fits if you track a few dozen keywords and want Google, Bing and Maps checks on one balance
• Works for small local businesses that want Maps grid scans alongside rank tracking

Look elsewhere if

• Tight if you're staying free, as 100 credits a month is about 3 keywords checked daily
• Pricey if you track hundreds of keywords daily: 500 takes Agency at $99 a month, billed monthly only
• Watch out: refunds cover 7 days from a first purchase, and monthly renewals and top-up credits aren't refundable
• Not for you if you need several seats or white-label client reports, which are only a custom arrangement
• Watch out: extra credits are one-off packs from $19 for 1,000, and every tool draws on the same balance

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

FreeSERP

• Tracking one keyword daily uses about 30 credits a month, so the free plan covers roughly 3 keywords and Starter about 66.
• Plans are billed monthly only. Extra credits are one-off top-ups from $19 for 1,000 to $199 for 15,000, and they last a year.
• Refunds cover 7 days from a first purchase; monthly renewals are not refundable once the cycle starts, nor are top-up credits.
• Several seats on one balance and white-labelled reports are only offered as a custom arrangement.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

FreeSERP

Google and Bing rank tracking

Scheduled checks to depth 100 on desktop and mobile in 190+ countries, down to a city or postcode, with the full SERP kept for each position.

Google Maps grid scans

Scans a grid from 3×3 to 21×21 around a business and reports ARP, ATRP and share of local voice; a scan costs 3 to 57 credits.

YouTube rank tracking

Tracks a single video or a whole channel against a keyword list, by country and language, at 1 credit per check.

AI answer tracking

Runs your prompts in ChatGPT, Gemini, Perplexity and Claude on a schedule and scores mentions, citations and prominence; each answer costs 1 credit, 3 on Claude.

Site and page audits

Crawls up to 1,000 pages at 1 credit per 20 pages, grades a single page on 63 checks, and maps internal links and orphan pages.

Keyword research and competitor pages

A keyword tool with volume, difficulty, CPC and intent, and a side-by-side check of your page against the top 10 for a tracked keyword.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

FreeSERP

• Free$0

  100 credits a month, enough for about 3 keywords checked daily; 10 keywords per project.

• Starter$19

  per month for 2,000 credits, billed monthly

  1 credit checks 1 keyword once, so about 66 keywords tracked daily. Unlimited keywords per project and email support.

• Pro$49

  per month for 6,000 credits, billed monthly

  About 200 keywords tracked daily, or the credits spent on grid scans, audits and research instead.

• Agency$99

  per month for 15,000 credits, billed monthly

  About 500 keywords tracked daily, with priority support.

• TeamsCustom

  Volume credit pricing, invoices and purchase orders, several seats on one balance and white-labelled client reports, quoted on request.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

FreeSERP

No public discounts listed.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.