Fullstory vs Zipy (2026): which should you pick?
As of Nov 12, 2026, Fullstory grades higher than Zipy: 3.0 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Fullstory grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fullstory
Session replay and behavior analytics for websites and apps
Zipy
Session replay with error monitoring for web and mobile apps
Which one is for you
Pick Fullstory if
- Fits if support needs to see what a customer saw before they wrote in
- Works for teams hunting for friction in a checkout or sign-up flow
Look elsewhere if
- Skip it if you want a price list, as every paid plan is quoted
- Tight if you stay free and more than 10 people need access, or you pass 30,000 sessions a month
- Not for you if you need app replays or in-app surveys without buying an add-on
- Watch out: the free plan leaves out dashboards and StoryAI
- Pricey if you want data in BigQuery, Redshift or Snowflake, which needs a paid warehouse add-on
Pick Zipy if
- Fits if you want replays and error logs in one place for a web or mobile app
- Works for a small team that can live within 1,000 sessions a month
Look elsewhere if
- Tight if you stay free: 1,000 sessions a month, 15 days of data and 2 projects
- Pricey if you need errors, heatmaps and performance stats, which are separate Growth add-ons
- Watch out: web and mobile sessions are priced separately in the plan builder
- Watch out: the mobile SDKs are code libraries you add to your own apps
How we grade them
| 3.0GPAFullstoryVery good | 2.2GPAZipyFair | |
|---|---|---|
| Value for money | AGraded against LogRocket and Contentsquare. A site with 10,000 visitors a month fits in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Paid plans are all quoted by sales. | CGrowth starts at $25 a month, billed annually, $30 monthly. That's just under the category middle of $32, and it rises as you add sessions and add-ons. |
| Free plan and trial | BFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. | CFree plan: 1,000 sessions a month with mobile replays, 2 projects and 15 days of data. A normal site hits that quickly. |
| Features | BReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, with sensitive data left out by default. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. | CSession replay, error monitoring, performance monitoring, an AI agent and mobile SDKs. Growth sells errors, heatmaps and performance stats as separate add-ons. |
| Ease of use | CNo rating on record. Capture is automatic once the snippet's in, but there's a lot of platform behind the replays: segments, funnels and journeys take some learning. | CNo store rating on record. You add a script or SDK and choose your own add-ons. |
| Platforms and integrations | BWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. | BWeb dashboard and a browser extension, plus mobile SDKs, with Sentry, Segment, Rollbar, Raygun and RB2B connections. |
| Best for | seeing exactly what a user did | session replay and error tracking together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fullstory and Zipy. How we grade
Where they differ
- Fullstory also covers surveys and dashboards.
- Zipy also covers reports.
At a glance
| Fullstory | Zipy | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $25 per month and up, billed annually ($30 billed monthly) |
| Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. | 1,000 sessions a month with mobile replays, 15 days of data retention and 2 projects. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Fullstory, Inc. | Zipy Inc. |
| Price read from | fullstory.com | zipy.ai |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Fullstory
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Zipy
- The free plan stops at 1,000 sessions a month and keeps data for 15 days.
- Growth is priced by sessions, with errors, heatmaps and performance stats chosen as separate add-ons.
- Web and mobile sessions are priced separately in the plan builder.
- Its dashboard runs in the browser; the mobile SDKs are code libraries for your own apps.
Key features
Fullstory
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Zipy
- Session replay
- Watch recorded user sessions on web and mobile, with the errors, console logs and network requests from each one.
- Error monitoring
- Frontend errors with stack traces, tied to the session they happened in, plus crash reporting for mobile apps.
- Oopsie AI agent
- An AI agent that reviews sessions and errors to point out the problems users hit, with AI summaries and repro steps.
- Performance monitoring
- API performance and page performance stats, sold as add-ons to the Growth plan, alongside heatmaps.
- Mobile SDKs
- SDKs for Android, iOS, React Native and Flutter extend replay and error capture to mobile apps.
- Custom plan builder
- Pick monthly web and mobile session volumes from 7.5k to 100k and add-ons; the sales team then sends an invoice.
Plans
Fullstory
FullstoryFree$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
BusinessCustom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
AdvancedCustom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
EnterpriseCustom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
Zipy
Free$0
1,000 sessions a month, mobile replays, 15 days of retention, up to 2 projects and email support within 72 hours.
Growth$25
per month and up, billed annually ($30 billed monthly)
1 month of retention, up to 10 projects and error monitoring. Price rises with sessions; heatmaps and API stats are add-ons.
EnterpriseCustom
Any volume of sessions and errors, custom projects and retention, and priority email and chat support.
Ways to pay less
Fullstory
No public discounts listed.
Zipy
- Annual discount
Lower Growth price with annual billing
The pricing page shows Growth from $25 a month billed annually, against $30 billed monthly.
Common questions
Which is cheaper, Fullstory or Zipy?
As of Nov 12, 2026, Fullstory publishes no starting price, and Zipy starts at $25 per month and up, billed annually ($30 billed monthly).
Which has a free plan, Fullstory or Zipy?
As of Nov 12, 2026, both Fullstory and Zipy have a free plan.
Which platforms do Fullstory and Zipy run on?
As of Nov 12, 2026, only Zipy lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.