Funraise vs Virtuous (2026): which should you pick?

Pick Funraise if

• Fits if you are a nonprofit raising under $1 million a year and want to start at no monthly fee
• Works for teams that mostly need donation forms and recurring gifts

Look elsewhere if

• Pricey if you add it up: a 5% platform fee plus 2.9% and 60 cents on every gift
• Not for you if you raise over $1 million a year, as the free plan stops there
• Tight if you want peer-to-peer, SMS, email, the API or integrations, which are all premium
• Watch out: premium prices are not published

Pick Virtuous if

• Fits if you run a mid-sized or large fundraising team
• Works for teams building their own integrations on the API

Look elsewhere if

• Skip it if you want a price on the page, as every product says request pricing
• Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
• Watch out: forms, volunteers, analytics and outreach are each priced separately
• Not for you if you want a free plan or trial, because neither is listed

Funraise

• The free plan is paid for through fees: the pricing page shows a 5% platform fee plus card processing of 2.9% + 60¢, and says about 90% of donors cover fees.
• Premium plan prices are not published; the vendor builds a custom quote.
• Peer-to-peer fundraising, wealth screening, SMS, auctions, email campaigns, the API and all integrations are premium features.
• The free plan is limited to organizations raising under $1 million annually.

Virtuous

• No prices are published; every product on the pricing page says to request pricing.
• CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
• Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
• Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.

Funraise

Donation forms and pages

Builds donation forms, donation pages and fundraising websites, with recurring giving and donor fee coverage.

Donor management

Keeps donor records, donation history, households, pledges and recurring subscriptions, and creates automated follow-up tasks.

Events and ticketing

Sells event tickets and runs auctions on the same platform as donations.

Peer-to-peer fundraising

Lets supporters raise money through their own pages. This is a premium-plan feature.

Messaging

Email campaigns and SMS or text-to-give are listed on the premium plans.

Reports and dashboards

Reports and fundraising dashboards over donations and donors, with wealth screening on premium plans.

Virtuous

Donor and pipeline management

CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.

Marketing and journey automation

CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.

Reporting and analytics

CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.

Donation forms with Raise

Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.

Momentum donor outreach

Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.

API and volunteer tools

A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.

Funraise

• Free$0

  per month, plus fees on each donation

  For orgs raising under $1 million a year. Shows a 5% platform fee plus 2.9% + 60¢ card processing (Stripe).

• Premium PlansCustom

  Adds peer-to-peer, wealth screening, SMS, auctions, email, the API and a success manager. Quoted by sales; fee shown 0-3%.

Virtuous

Pricing could not be confirmed. See virtuous.org.