Givebutter vs Virtuous (2026): which should you pick?
As of Nov 13, 2026, Givebutter grades higher than Virtuous: 3.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Givebutter grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Givebutter
Free fundraising platform with a built-in nonprofit CRM
Virtuous
Nonprofit CRM with fundraising, volunteer and analytics products
Which one is for you
Pick Givebutter if
- Fits if you are a small nonprofit that wants fundraising pages and a CRM at no fee
- Works for event and auction fundraising with one tool
Look elsewhere if
- Watch out: free depends on optional donor tips; without them a 3% fee applies on top of card fees
- Tight if you want automation, reporting or texting, which need Plus
- Pricey if your list grows: Plus is $129 a month at 2,500 contacts
- Skip it if you want to avoid fee talks with donors
Pick Virtuous if
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Look elsewhere if
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
How we grade them
| 3.0GPAGivebutterVery good | 1.8GPAVirtuousWeak | |
|---|---|---|
| Value for money | AFree with unlimited users and contacts, against a category middle of $29. Plus starts at $29 a month for 250 contacts, so the free part is substantial for a small nonprofit. | CNo price is published; every product says to request pricing. |
| Free plan and trial | BA free plan with the CRM, forms, events, auctions and email blasts. It is funded by tips; without them a 3% fee plus card processing applies. | FNo free plan and no trial is listed on the pricing page. |
| Features | BDonor CRM, forms and pages, events, auctions, email, text and direct mail, and Tap to Pay. Nothing in the listing is missing from the fundraising core, but automation and texting need Plus. | CDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. |
| Ease of use | CNo store rating on record. A web app where you build your campaign pages and forms. | CNo store rating on record. A donor database with journeys and integrations to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Venmo, QuickBooks Online and Meta. No desktop app is listed. | BWeb, with Blackbaud and Bloomerang imports and a public API. |
| Best for | free fundraising pages with a built-in donor CRM | a nonprofit CRM, bought on a quote |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Givebutter and Virtuous. How we grade
Where they differ
- Givebutter also covers email campaigns, sMS marketing and ticketing.
- Virtuous also covers sales pipeline and marketing automation.
At a glance
| Givebutter | Virtuous | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $29 per month for up to 250 contacts, billed annually ($33.80 billed monthly) | Not published |
| Free plan | Free: unlimited users, contacts, email blasts and campaigns, with donation forms, events, auctions and the CRM. Funded by optional donor tips. | None |
| Free trial | 30-day commitment-free test of Givebutter Plus | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Givebutter | Virtuous |
| Price read from | givebutter.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Givebutter
- Free use depends on optional donor tips; turning tips off adds a 3% platform fee and standard processing fees.
- Automation, reporting, texting and phone support need Plus, priced by contacts from $29 a month billed annually.
- Plus tiers above 2,500 contacts are chosen on a slider and a 50,000+ tier goes through sales.
- Plus prices are higher billed monthly: $33.80, $92.90 and $150.50 at the first three tiers.
Virtuous
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
Givebutter
- Donor management CRM
- Tracks every transaction and donor activity, with shareable reports. Unlimited contacts in the free CRM.
- Donation forms and fundraising pages
- Forms, donate buttons, pledge donations, peer-to-peer fundraising pages and text-to-donate.
- Events and auctions
- Fundraising events with ticketing and auctions run on the same platform as donations.
- Email, text and direct mail
- Email blasts are free; texting, fundraising blocks in emails and discounted direct mail are Plus features.
- Wallet and Tap to Pay
- Givebutter Wallet holds settled funds and has spend cards, and the mobile app supports Tap to Pay.
- Givebutter Magic
- AI tools aimed at helping nonprofits draft and plan fundraising work.
Virtuous
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Plans
Givebutter
Free$0
No platform fee with tips on; a 3% platform fee plus standard 2.9% + 30¢ processing applies if tips are off.
Plus, up to 250 contacts$29
per month, billed annually ($33.80 billed monthly)
Automated workflows, tasks, reporting, texting, video messages, QuickBooks Online and priority phone support.
Plus, up to 1,000 contacts$79
per month, billed annually ($92.90 billed monthly)
Same Plus features. Larger tiers (2,500, 5,000, 10,000, 50,000+) are on the page's slider.
Plus, up to 2,500 contacts$129
per month, billed annually ($150.50 billed monthly)
Same Plus features. Over the limit you pay for extra contacts in increments of 100.
Virtuous
Pricing could not be confirmed. See virtuous.org.
Ways to pay less
Givebutter
- Annual discount
Annual billing on Givebutter Plus
Annual billing lowers Plus to $29, $79 and $129 a month at the first three tiers, against $33.80, $92.90 and $150.50 billed monthly.
Virtuous
No public discounts listed.
Common questions
Which is cheaper, Givebutter or Virtuous?
As of Nov 13, 2026, Givebutter starts at $29 per month for up to 250 contacts, billed annually ($33.80 billed monthly), and Virtuous has no price we could confirm.
Which has a free plan, Givebutter or Virtuous?
As of Nov 13, 2026, only Givebutter has a free plan. Virtuous does not.
Which platforms do Givebutter and Virtuous run on?
As of Nov 13, 2026, only Givebutter lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.