Google Flow vs Luma (2026): which should you pick?
As of Nov 12, 2026, Luma grades higher than Google Flow: 2.0 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Google Flow grades higher on value for money and ease of use. Luma grades higher on the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Luma
Creative agents for video and images, built on Luma's Ray models
Which one is for you
Pick Google Flow if
- Fits if you already pay for Google AI Pro or Ultra and want video and images
- Works for people who live in a Google account
Look elsewhere if
- Skip it if you want to buy Flow on its own, as it is not sold that way
- Tight if you need to know your generation limits, as none were stated
- Watch out: Ultra and some features vary by country
- Watch out: no dollar price was readable on the plans page we read
Pick Luma if
- Fits if your video goes into a production pipeline that wants HDR or EXR files
- Works for people who want an agent to plan and assemble a piece, not just make one clip
Look elsewhere if
- Pricey if you're just trying AI video, as the lowest plan is $25 a month yearly ($30 monthly), and Pro jumps to $75
- Tight if you want 1080p, where Plus's 10,000 credits make about 2 minutes of Ray3.2 a month
- Skip it if you want a free plan, as there's none, and the trial credit amount isn't stated
- Watch out: Team and Enterprise prices come only through sales, and SSO and shared credits need Team
- Not for you if you work from a phone or want a desktop app, as it's web only with no integrations listed
How we grade them
| 1.8GPAGoogle FlowWeak | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CNo standalone price: Flow comes with Google AI Pro or Ultra, and the plans page showed another currency, so no dollar figure was read. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | FNo free plan or trial is listed. Use comes through a paid Google AI plan. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | CVideo, image and tool creation, with Flow Music alongside. How many generations each plan allows was not stated, and some features vary by country. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | BNo store rating on record. It opens with a Google account you may already have, with nothing to set up. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | CWeb only, signed in with a Google account. No desktop or phone app is listed, and availability varies by country. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | AI video and images inside Google AI plans | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Google Flow and Luma. How we grade
Where they differ
- Luma also covers video editing and AI agents.
At a glance
| Google Flow | Luma | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | Free trial credits to start; the amount is not stated |
| Web | ||
| Made by | Luma AI, Inc. | |
| Price read from | Not confirmed | lumalabs.ai |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Google Flow
- Not sold on its own: use of Flow comes through Google AI Pro or Ultra, and US dollar prices were not readable (the plans page showed another currency).
- How many generations each plan allows was not stated on the pages read.
- Availability of Ultra and some features varies by country.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
Google Flow
- Video, image and tool creation
- The page title describes Flow as an AI creative studio for video, images and custom tools.
- Included with Google AI plans
- Google AI Pro lists expanded access to image, music and video generation in Flow; Ultra lists higher access.
- Google Flow Music
- The plans page also lists a related Google Flow Music product.
- Shared Google account
- Sign-in is with a Google account.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
Google Flow
Pricing could not be confirmed. See flow.google.com.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
Google Flow
No public discounts listed.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
Common questions
Which is cheaper, Google Flow or Luma?
As of Nov 12, 2026, Google Flow has no price we could confirm, and Luma starts at $25 per month for 10,000 credits, billed annually ($30 billed monthly).
Which has a free plan, Google Flow or Luma?
As of Nov 12, 2026, neither Google Flow nor Luma has a free plan. Luma has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.