Growbots vs Instantly (2026): which should you pick?

Pick Growbots if

• Fits if you want email sequences and a lead database in one tool
• Works for someone who wants to start free and see the basics first

Look elsewhere if

• Watch out: $29 and $39 don't say whether that's per month or per year
• Pricey if you need many leads, since each costs credits from $0.13
• Tight if you stay on Freemium: 3 sequences and 20 emails per inbox a day
• Skip it if you want the Concierge service priced up front, as no price is published

Pick Instantly if

• Fits if you send from lots of mailboxes and don't want to pay per inbox or per seat
• Works for teams that want warm-up included rather than bought per mailbox

Look elsewhere if

• Skip it if you want LinkedIn steps in the same sequence, as Instantly is email only
• Tight if you stay on Growth, with 1,000 contacts in total, a read-only inbox and no webhooks
• Pricey if you need lead data too, since credits start at $9 a month for 150, and on Growth the CRM is only a 14-day trial
• Watch out: the contact limit is a running total, not monthly, and 25,000 more cost $87 a month
• Watch out: there's no free plan, and the trial stops at 250 contacts and 1,000 emails

Growbots

• The pricing page shows starting prices of $29 and $39 without saying whether they are monthly or annual.
• Leads cost credits, from $0.13 per prospect; credits reset on the renewal date and do not roll over.
• Email addresses, phone numbers and data enrichment appear as paid add-ons or limited on lower plans.
• The Concierge service is quoted on request; no price is published.

Instantly

• There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
• The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
• Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; on Growth the CRM is only a 14-day trial.
• Replying from Unibox, webhooks, the CRM and full A/Z testing need Hypergrowth, $107 a month billed monthly.

Growbots

Prospect database

A database of 180M+ prospects with filters such as industry, location, position, company size, seniority and funding.

Email sequences

Multi-step campaigns with A/B testing, spintax, timezone detection and out-of-office rescheduling.

Inbox warm-up

A warm-up feature meant to improve deliverability for the connected inboxes.

Concierge service

A managed offer in which Growbots staff build the lists, write and run the campaigns and manage deliverability for the customer.

CRM connection

Connects to Salesforce and HubSpot, and to other CRMs through Zapier.

Instantly

Unlimited sending accounts and warmup

Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.

Sequences and A/Z testing

Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.

Unibox

Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.

SuperSearch lead database

Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.

AI Sales Agent and AI Reply Agent

Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.

Automations

A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.

Growbots

• Freemium$0

  Basic filters, partial database access, 3 sequences with up to 5 steps, up to 20 emails per inbox per day and 20 email accounts free.

• Starter Outreach$29

  starting price; billing period not stated on the page

  Unlimited sequences and steps, up to 100 emails per inbox per day, unlimited email accounts. Leads cost credits, from $0.13 per prospect.

• Pro Outreach$39

  starting price; billing period not stated on the page

  Unlimited sequences and steps, up to 500 emails per inbox per day, unlimited email accounts. Leads cost credits, from $0.13 per prospect.

Instantly

• Growth$37.6

  per month for 5,000 emails, billed yearly ($47 monthly)

  1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.

• Hypergrowth$85.58

  per month for 125,000 emails, billed yearly ($107 monthly)

  25,000 uploaded contacts, the built-in CRM, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.

• Light Speed$286.3

  per month for 500,000 emails, billed yearly ($358 monthly)

  100,000 uploaded contacts, the CRM, and SISR, which rotates dedicated servers and IP addresses for sending.

• EnterpriseCustom

  More than 500,000 emails a month, a private deliverability network and a dedicated account manager.

Growbots

No public discounts listed.

Instantly

• Annual discount

  About 20% off with yearly billing

  Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $85.58 instead of $107 and Light Speed $286.3 instead of $358.