Growbots vs lemlist (2026): which should you pick?
As of Nov 13, 2026, we pick lemlist: it is first in our ranking of cold outreach tools, and it grades higher too, 2.8 against 2.2.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
lemlist grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Growbots
Cold email and prospecting software, plus a done-for-you service
lemlist
Cold email and LinkedIn sequences with a built-in lead database
Which one is for you
Pick Growbots if
- Fits if you want email sequences and a lead database in one tool
- Works for someone who wants to start free and see the basics first
Look elsewhere if
- Watch out: $29 and $39 don't say whether that's per month or per year
- Pricey if you need many leads, since each costs credits from $0.13
- Tight if you stay on Freemium: 3 sequences and 20 emails per inbox a day
- Skip it if you want the Concierge service priced up front, as no price is published
Pick lemlist if
- Fits if your team mixes cold email with LinkedIn and calls in one sequence
- Works for an email-only team that can share the Email plan at $55 a month billed yearly
Look elsewhere if
- Pricey if you want LinkedIn for five people, at $87 a user a month billed yearly or $109 monthly
- Not for you if you want a free plan, as Freemium can't launch campaigns and the trial leaves out lemwarm and calling
- Tight if you need lead data, which starts at $16 a month billed yearly for 2,000 credits
- Watch out: on Multichannel, WhatsApp is $20 a user, extra senders $9 each, and SMS a $15 number plus 6 credits a text
- Watch out: SSO, custom roles and lemlist inside your CRM are Enterprise only, at a price set by sales
How we grade them
| 2.2GPAGrowbotsFair | 2.8GPAlemlistGood | |
|---|---|---|
| Value for money | CStarting prices of $29 (Starter) and $39 (Pro), billing period not stated. Leads cost extra, from $0.13 a prospect, and credits don't roll over. | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. |
| Free plan and trial | CA Freemium plan with basic filters, partial database access, 3 sequences and 20 emails a day per inbox, which you'll outgrow. | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. |
| Features | CA prospect database, email sequences, warm-up and a CRM connection. Emails, phone numbers and enrichment are paid add-ons or limited on lower plans. | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. |
| Ease of use | CNo store rating on record. You connect inboxes and build sequences. | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. |
| Platforms and integrations | BWeb, with Salesforce, HubSpot, Zapier, Gmail and Outlook listed. | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. |
| Best for | cold email with a prospect database | email and LinkedIn in one sequence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Growbots and lemlist. How we grade
Where they differ
- Growbots also covers marketing automation and inbox warm-up.
- lemlist also covers templates and AI agents.
At a glance
| Growbots | lemlist | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 starting price (Starter Outreach), billing period not stated | $55 per month for 50,000 emails, billed yearly ($69 monthly) |
| Free plan | Freemium plan: basic prospect filters, partial access to the 180M+ prospect database, 3 sequences of up to 5 steps and up to 20 emails a day per inbox. | None |
| Free trial | None listed | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day |
| Web | ||
| Browser extension | ||
| Made by | Growbots | lempire |
| Price read from | growbots.com | lemlist.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Growbots
- The pricing page shows starting prices of $29 and $39 without saying whether they are monthly or annual.
- Leads cost credits, from $0.13 per prospect; credits reset on the renewal date and do not roll over.
- Email addresses, phone numbers and data enrichment appear as paid add-ons or limited on lower plans.
- The Concierge service is quoted on request; no price is published.
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Key features
Growbots
- Prospect database
- A database of 180M+ prospects with filters such as industry, location, position, company size, seniority and funding.
- Email sequences
- Multi-step campaigns with A/B testing, spintax, timezone detection and out-of-office rescheduling.
- Inbox warm-up
- A warm-up feature meant to improve deliverability for the connected inboxes.
- Concierge service
- A managed offer in which Growbots staff build the lists, write and run the campaigns and manage deliverability for the customer.
- CRM connection
- Connects to Salesforce and HubSpot, and to other CRMs through Zapier.
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Plans
Growbots
Freemium$0
Basic filters, partial database access, 3 sequences with up to 5 steps, up to 20 emails per inbox per day and 20 email accounts free.
Starter Outreach$29
starting price; billing period not stated on the page
Unlimited sequences and steps, up to 100 emails per inbox per day, unlimited email accounts. Leads cost credits, from $0.13 per prospect.
Pro Outreach$39
starting price; billing period not stated on the page
Unlimited sequences and steps, up to 500 emails per inbox per day, unlimited email accounts. Leads cost credits, from $0.13 per prospect.
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Ways to pay less
Growbots
No public discounts listed.
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
Common questions
Which is cheaper, Growbots or lemlist?
As of Nov 13, 2026, Growbots starts at $29 starting price (Starter Outreach), billing period not stated, and lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly).
Which has a free plan, Growbots or lemlist?
As of Nov 13, 2026, only Growbots has a free plan. lemlist does not, though it has a free trial.
Which platforms do Growbots and lemlist run on?
As of Nov 13, 2026, only lemlist lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.