GTrack vs Whitespark (2026): which should you pick?
As of Oct 23, 2026, Whitespark grades higher than GTrack: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Whitespark grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GTrack
Google Maps geo-grid rank tracker with organic SERP tracking
Whitespark
Local SEO tools sold one by one: rank grids, citations and GBP control
Which one is for you
Pick GTrack if
- Fits if you run a local business and want to see in which areas you show up on Maps
- Works for a local SEO agency sending scan reports to clients from client workspaces
Look elsewhere if
- Tight if you scan big grids, since a 13×13 grid is 169 credits per keyword and Local Pack points cost 2
- Too light for tracking hundreds of organic keywords, as Starter's SERP tracker is one campaign of 50 credits
- Pricey if you need the API or white-label links, which start at $59.99 a month
- Watch out: the free plan and the no-signup scan cover Google Maps only, with grids up to 5×5
- Watch out: extra SERP campaigns cost from $9 a month each, on top of the plan
Pick Whitespark if
- Fits if you need just one local SEO job done, such as geogrid scans or guarding a Google Business Profile
- Works for agencies that send clients white-label geogrid links
Look elsewhere if
- Pricey if you want the whole set, as each tool is billed on its own and Reputation Builder alone is $79 per location a month
- Tight if you're staying free, since the free Citation Finder allows 1 campaign and 3 searches a day
- Watch out: daily rank checks cost about 40% more than weekly on every Local Rank Tracker tier
- Watch out: Local Platform's $1 a location is billed yearly, and Reputation Builder's trial stops at 10 locations
- Skip it if you want software to push your listings to directories, as that's a paid done-for-you service here
How we grade them
| 2.2GPAGTrackFair | 2.6GPAWhitesparkGood | |
|---|---|---|
| Value for money | CStarter is $19.99 a month for 5,000 scan credits plus a small organic tracker, with two months free on yearly billing. That's this category's middle price exactly. The API and white-label reports wait on Business at $59.99. | BSingle pieces start low: Local Platform is $1 a location a month on yearly billing, grids $10 a month and the rank tracker $14, inside this category's cheaper quarter ($16). But each is billed apart, and all five at their smallest tiers come to about $137 a month for one location. |
| Free plan and trial | CA free plan with no card: 200 scan credits a month, grids up to 5×5, 3 scheduled keywords and 1 competitor, plus a first scan with no account at all. But it's Maps only, and a 5×5 grid uses 25 credits a keyword, so 200 goes quickly. | CThe only free plan is Citation Finder Starter: 1 campaign, 3 searches a day and limited results. The rank tracker and Reputation Builder have 14-day trials, and grids start with 200 free credits and no card. |
| Features | CThe Maps job is done fully: grids or drawn service areas, schedules, scan comparisons, competitor profile alerts and Search Console reports. The gaps: organic tracking on Starter is one campaign with 50 SERP credits, and Local Pack scans need a paid plan. | BAcross its products it covers the whole job: guarding and bulk-editing Google Business Profiles, geogrids up to 225 points, local and organic rank tracking on Google and Bing, citation discovery and review requests. Building listings is a done-for-you service rather than software. |
| Ease of use | CNo rating on record. A first scan is just your business and a keyword, but tracking means choosing grid sizes, spacing and schedules while keeping an eye on credits. | CNo rating on record. Each tool is a separate product with its own plan, and you connect Google accounts, set up campaigns and pick keywords and grid points before any of it reports back. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, and the REST API and an MCP server for Claude and ChatGPT come with Business and Pro. | BWeb only, with no desktop or phone app. It connects to Google Business Profile and Facebook, and Local Ranking Grids has an MCP connection and shareable white-label links. |
| Best for | seeing where you rank on Google Maps, street by street | buying local SEO tools one at a time |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GTrack and Whitespark. How we grade
Where they differ
- Whitespark also covers review collection and local listings.
At a glance
| GTrack | Whitespark | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19.99 per month for 5,000 scan credits, billed monthly | $1 per location / month, billed annually (Local Platform) |
| Free plan | 200 scan credits a month, grids up to 5×5, a scheduler for 3 keywords, 1 tracked competitor and public report links. Google Maps only; no card needed. | Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid. |
| Free trial | None listed | 14-day free trial of Local Rank Tracker and Reputation Builder; Local Ranking Grids starts with 200 free credits, no card needed |
| Web | ||
| Made by | Wiremo | Whitespark Inc. |
| Price read from | wiremo.co | whitespark.ca |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GTrack
- The free plan and the no-signup trial scan cover Google Maps only; organic SERP tracking and Local Pack scans need a paid plan.
- Credits go fast on big grids: a 13×13 grid uses 169 credits per keyword, and Local Pack scans cost 2 credits per point.
- Extra SERP Tracker campaigns cost from $9 a month for one, with 1,000 SERP credits; one-time credit packs start at $5.
- API access and white-label reports start at the $59.99 Business plan.
Whitespark
- Each product is billed separately, so a full set of tools adds up: a free account covers only a limited Citation Finder.
- Local Platform's $1 per location is billed annually, and Reputation Builder costs $79 per location a month.
- Daily rank tracking costs about 40% more than weekly on every Local Rank Tracker tier.
- Reputation Builder's free trial covers at most 10 locations; larger accounts get a custom quote.
Key features
GTrack
- Geo-grid Maps scans
- Square grids from 3×3 to 13×13 or, on paid plans, a drawn service area of up to 1,000 points, with pin spacing from 100 m to 10 km and ads left out.
- SERP Tracker
- On paid plans, tracks organic Google positions up to 100 results deep per keyword, by device and city, region or country, with the captured page kept as proof.
- Scheduled scans and digests
- Seven frequencies from daily to monthly at a set time, with emailed up-and-down summaries and side-by-side comparison of any two runs.
- Competitor profile tracking
- Daily snapshots of any Google Business Profile, with alerts when its reviews, rating, categories, name or photos change.
- Search Console reports
- Imports 90 days of Search Console data and syncs daily, with Quick Wins, CTR Opportunity, Content Decay and Cannibalization reports.
- Agency workspaces, API and MCP
- Client workspaces with free teammates, white-label report links on your own domain, and a REST API and MCP server on Business and Pro.
Whitespark
- Local Platform for Google Business Profiles
- Imports profiles from several Google accounts, emails you when Google or anyone else changes a field, reverts unwanted edits in one click and bulk-edits locations.
- Local Ranking Grids
- Geogrid scans of 4 to 225 points, tracked up to 100 positions deep, with competitor pins, side-by-side grid comparison, shareable white-label links and an MCP connection.
- Local Rank Tracker
- Tracks local pack, Maps and organic results on Google and Bing, desktop and mobile, by zip code or coordinates, with a visibility score and competitor comparison.
- Local Citation Finder
- Finds the sites that list your top-ranked competitors but not you, tracks your existing citations and reruns campaigns weekly on paid plans.
- Reputation Builder
- Sends branded review requests by email or SMS, monitors more than 100 review sites and lets you reply to Google and Facebook reviews from one dashboard.
- Done-for-you services
- Citation building and cleanup packages from $20 to $999 one-time, a $399-per-location Yext replacement service and managed SEO from $499 a month.
Plans
GTrack
Free$0
200 scan credits a month (1 credit is one grid point for one keyword), grids up to 5×5 and 5k AI tokens. Maps only.
Starter$19.99
per month for 5,000 scan credits, billed monthly
Single business. SERP Tracker with 1 campaign and 50 SERP credits, scheduler for 5 keywords, 10 tracked competitors, 50k AI tokens.
Advanced$29.99
per month for 15,000 scan credits, billed monthly
3 SERP campaigns and 100 SERP credits, custom zoom and language, 10 scheduled keywords, 25 competitors and 2 teammates.
Business$59.99
per month for 36,000 scan credits, billed monthly
10 SERP campaigns and 200 SERP credits, 20 scheduled keywords, 50 competitors, 5 teammates, API and MCP access, white-label reports.
Pro$99.99
per month for 81,000 scan credits, billed monthly
20 SERP campaigns and 300 SERP credits, 30 scheduled keywords, 100 competitors, 10 teammates, white label and 24/7 support.
Whitespark
Citation Finder Starter$0
Free Local Citation Finder plan: 1 campaign, 3 searches a day and limited search results; free campaigns rerun monthly.
Local Platform$1
per location / month, billed annually
Google Business Profile management: change alerts, one-click rejection of Google's edits, bulk editing and a GBP website builder.
Local Ranking Grids$10
per month for 2,000 credits
Geogrid rank tracking where 1 credit scans 1 grid point, so a 5x5 grid costs 25 credits a scan. Packs run up to 65,000 credits for $200.
Local Rank Tracker$14
per month for 100 keywords, weekly, billed annually ($17 monthly)
Small Business tier. Daily checks cost $20 a month billed annually ($25 monthly); tiers run to 2,500 keywords at $117 weekly or $167 daily.
Local Citation Finder$33
per month for 5 campaigns, billed annually ($39 billed monthly)
Small Business tier with 20 searches a day and weekly reruns; tiers run to 100 campaigns at $124 a month billed annually.
Reputation Builder Pro$79
per location / month
3,000 email review requests, 300 SMS credits and monitoring of 10 review sites per location. Multi-location pricing is quoted.
Ways to pay less
GTrack
- Annual discount
Two months free with yearly billing
GTrack's pricing section says yearly billing gives two months free compared with paying monthly.
- Lifetime license
Lifetime plan available
The pricing section says a Lifetime plan is available; its price is not shown on the page.
Whitespark
- Annual discount
Lower prices with yearly billing
Local Rank Tracker's Small Business plan is $14 a month billed yearly against $17 monthly, and Local Citation Finder's is $33 against $39.
Common questions
Which is cheaper, GTrack or Whitespark?
As of Oct 23, 2026, Whitespark is cheaper to start with: $1 a month, against $19.99 a month for GTrack. GTrack starts at $19.99 per month for 5,000 scan credits, billed monthly, and Whitespark starts at $1 per location / month, billed annually (Local Platform).
Which has a free plan, GTrack or Whitespark?
As of Oct 23, 2026, both GTrack and Whitespark have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.