GTrack vs Nightwatch (2026): which should you pick?
As of Oct 23, 2026, Nightwatch grades higher than GTrack: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Nightwatch grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GTrack
Google Maps geo-grid rank tracker with organic SERP tracking
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
Which one is for you
Pick GTrack if
- Fits if you run a local business and want to see in which areas you show up on Maps
- Works for a local SEO agency sending scan reports to clients from client workspaces
Look elsewhere if
- Tight if you scan big grids, since a 13×13 grid is 169 credits per keyword and Local Pack points cost 2
- Too light for tracking hundreds of organic keywords, as Starter's SERP tracker is one campaign of 50 credits
- Pricey if you need the API or white-label links, which start at $59.99 a month
- Watch out: the free plan and the no-signup scan cover Google Maps only, with grids up to 5×5
- Watch out: extra SERP campaigns cost from $9 a month each, on top of the plan
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
How we grade them
| 2.2GPAGTrackFair | 2.4GPANightwatchFair | |
|---|---|---|
| Value for money | CStarter is $19.99 a month for 5,000 scan credits plus a small organic tracker, with two months free on yearly billing. That's this category's middle price exactly. The API and white-label reports wait on Business at $59.99. | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. |
| Free plan and trial | CA free plan with no card: 200 scan credits a month, grids up to 5×5, 3 scheduled keywords and 1 competitor, plus a first scan with no account at all. But it's Maps only, and a 5×5 grid uses 25 credits a keyword, so 200 goes quickly. | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. |
| Features | CThe Maps job is done fully: grids or drawn service areas, schedules, scan comparisons, competitor profile alerts and Search Console reports. The gaps: organic tracking on Starter is one campaign with 50 SERP credits, and Local Pack scans need a paid plan. | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. |
| Ease of use | CNo rating on record. A first scan is just your business and a keyword, but tracking means choosing grid sizes, spacing and schedules while keeping an eye on credits. | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, and the REST API and an MCP server for Claude and ChatGPT come with Business and Pro. | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. |
| Best for | seeing where you rank on Google Maps, street by street | Google rankings and AI answer tracking in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GTrack and Nightwatch. How we grade
Price against what you get
GTrack starts at $19.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Nightwatch starts at about $88.53 a month and scores 2.7.
Nightwatch scores higher, and starts $68.54 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, 4 score higher than GTrack for less, and none scores higher than Nightwatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers keyword research, site audit and AI search visibility.
At a glance
| GTrack | Nightwatch | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19.99 per month for 5,000 scan credits, billed monthly | €79 per month for 500 keywords, billed annually (€99 billed monthly) |
| Free plan | 200 scan credits a month, grids up to 5×5, a scheduler for 3 keywords, 1 tracked competitor and public report links. Google Maps only; no card needed. | None |
| Free trial | None listed | 14-day free trial on every plan, no credit card required |
| Web | ||
| Made by | Wiremo | Nightwatch |
| Price read from | wiremo.co | nightwatch.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
GTrack
- The free plan and the no-signup trial scan cover Google Maps only; organic SERP tracking and Local Pack scans need a paid plan.
- Credits go fast on big grids: a 13×13 grid uses 169 credits per keyword, and Local Pack scans cost 2 credits per point.
- Extra SERP Tracker campaigns cost from $9 a month for one, with 1,000 SERP credits; one-time credit packs start at $5.
- API access and white-label reports start at the $59.99 Business plan.
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
Key features
GTrack
- Geo-grid Maps scans
- Square grids from 3×3 to 13×13 or, on paid plans, a drawn service area of up to 1,000 points, with pin spacing from 100 m to 10 km and ads left out.
- SERP Tracker
- On paid plans, tracks organic Google positions up to 100 results deep per keyword, by device and city, region or country, with the captured page kept as proof.
- Scheduled scans and digests
- Seven frequencies from daily to monthly at a set time, with emailed up-and-down summaries and side-by-side comparison of any two runs.
- Competitor profile tracking
- Daily snapshots of any Google Business Profile, with alerts when its reviews, rating, categories, name or photos change.
- Search Console reports
- Imports 90 days of Search Console data and syncs daily, with Quick Wins, CTR Opportunity, Content Decay and Cannibalization reports.
- Agency workspaces, API and MCP
- Client workspaces with free teammates, white-label report links on your own domain, and a REST API and MCP server on Business and Pro.
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
Plans
GTrack
Free$0
200 scan credits a month (1 credit is one grid point for one keyword), grids up to 5×5 and 5k AI tokens. Maps only.
Starter$19.99
per month for 5,000 scan credits, billed monthly
Single business. SERP Tracker with 1 campaign and 50 SERP credits, scheduler for 5 keywords, 10 tracked competitors, 50k AI tokens.
Advanced$29.99
per month for 15,000 scan credits, billed monthly
3 SERP campaigns and 100 SERP credits, custom zoom and language, 10 scheduled keywords, 25 competitors and 2 teammates.
Business$59.99
per month for 36,000 scan credits, billed monthly
10 SERP campaigns and 200 SERP credits, 20 scheduled keywords, 50 competitors, 5 teammates, API and MCP access, white-label reports.
Pro$99.99
per month for 81,000 scan credits, billed monthly
20 SERP campaigns and 300 SERP credits, 30 scheduled keywords, 100 competitors, 10 teammates, white label and 24/7 support.
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
Ways to pay less
GTrack
- Annual discount
Two months free with yearly billing
GTrack's pricing section says yearly billing gives two months free compared with paying monthly.
- Lifetime license
Lifetime plan available
The pricing section says a Lifetime plan is available; its price is not shown on the page.
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
Common questions
Which is cheaper, GTrack or Nightwatch?
As of Oct 23, 2026, GTrack is cheaper to start with: $19.99 a month, against about $88.53 a month for Nightwatch. GTrack starts at $19.99 per month for 5,000 scan credits, billed monthly, and Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly).
Which has a free plan, GTrack or Nightwatch?
As of Oct 23, 2026, only GTrack has a free plan. Nightwatch does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.