BrightLocal vs GTrack (2026): which should you pick?
As of Oct 23, 2026, BrightLocal grades higher than GTrack: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
BrightLocal grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BrightLocal
Local SEO platform for rankings, listings, reviews and AI visibility
GTrack
Google Maps geo-grid rank tracker with organic SERP tracking
Which one is for you
Pick BrightLocal if
- Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
- Works for agencies sending white-label local ranking reports for many client locations
Look elsewhere if
- Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
- Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
- Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
- Not for you if you want a free plan, since after the 14-day trial you can only look at old data
- Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund
Pick GTrack if
- Fits if you run a local business and want to see in which areas you show up on Maps
- Works for a local SEO agency sending scan reports to clients from client workspaces
Look elsewhere if
- Tight if you scan big grids, since a 13×13 grid is 169 credits per keyword and Local Pack points cost 2
- Too light for tracking hundreds of organic keywords, as Starter's SERP tracker is one campaign of 50 credits
- Pricey if you need the API or white-label links, which start at $59.99 a month
- Watch out: the free plan and the no-signup scan cover Google Maps only, with grids up to 5×5
- Watch out: extra SERP campaigns cost from $9 a month each, on top of the plan
How we grade them
| 2.4GPABrightLocalFair | 2.2GPAGTrackFair | |
|---|---|---|
| Value for money | CTrack is $31 a month for one location on yearly billing, $41 monthly. That's right at this category's middle ($31). Listing sync needs Manage at $40, reviews need Grow at $49, and the price climbs with every location you add. | CStarter is $19.99 a month for 5,000 scan credits plus a small organic tracker, with two months free on yearly billing. That's this category's middle price exactly. The API and white-label reports wait on Business at $59.99. |
| Free plan and trial | CNo free plan, but a 14-day trial with full access and no card. When it ends you can still log in and see your data, but you can't run new reports until you pay. | CA free plan with no card: 200 scan credits a month, grids up to 5×5, 3 scheduled keywords and 1 competitor, plus a first scan with no account at all. But it's Maps only, and a 5×5 grid uses 25 credits a keyword, so 200 goes quickly. |
| Features | BRank tracking for 100 keywords, a geogrid, audits, citation tracking and AI answer checks on every plan, then listing sync, Google post scheduling and review requests higher up. It covers the whole job, with citation building bought per site. | CThe Maps job is done fully: grids or drawn service areas, schedules, scan comparisons, competitor profile alerts and Search Console reports. The gaps: organic tracking on Starter is one campaign with 50 SERP credits, and Local Pack scans need a paid plan. |
| Ease of use | CNo rating on record. You add locations, keywords and competitors and connect Google Business Profile before the reports fill in, and the plans split the tools three ways. | CNo rating on record. A first scan is just your business and a keyword, but tracking means choosing grid sizes, spacing and schedules while keeping an eye on credits. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Google Analytics, Data Axle, Neustar Localeze and Foursquare, and has local SEO APIs and an MCP server for ChatGPT and Claude. | BWeb only, with no desktop or phone app. It links to Search Console, and the REST API and an MCP server for Claude and ChatGPT come with Business and Pro. |
| Best for | local rankings, listings and reviews in one account | seeing where you rank on Google Maps, street by street |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrightLocal and GTrack. How we grade
Where they differ
- BrightLocal also covers review collection, AI search visibility and local listings.
At a glance
| BrightLocal | GTrack | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $31 per month for 1 location, billed annually ($41 billed monthly) | $19.99 per month for 5,000 scan credits, billed monthly |
| Free plan | None | 200 scan credits a month, grids up to 5×5, a scheduler for 3 keywords, 1 tracked competitor and public report links. Google Maps only; no card needed. |
| Free trial | 14-day free trial with full access, no credit card required | None listed |
| Web | ||
| Made by | BrightLocal Ltd | Wiremo |
| Price read from | brightlocal.com | wiremo.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrightLocal
- The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
- Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
- Prices rise with the number of locations, and above 100 locations they are on request.
- Downgrades take effect at once and the unused part of the old plan is not refunded.
GTrack
- The free plan and the no-signup trial scan cover Google Maps only; organic SERP tracking and Local Pack scans need a paid plan.
- Credits go fast on big grids: a 13×13 grid uses 169 credits per keyword, and Local Pack scans cost 2 credits per point.
- Extra SERP Tracker campaigns cost from $9 a month for one, with 1,000 SERP credits; one-time credit packs start at $5.
- API access and white-label reports start at the $59.99 Business plan.
Key features
BrightLocal
- Local Rank Tracker and Local Search Grid
- Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.
- Local AI Visibility Tracker
- Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.
- Citation Tracker and Citation Builder
- Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.
- Active Sync and Google posts
- From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.
- Reputation tools
- Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.
- White-label reports, APIs and MCP
- Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.
GTrack
- Geo-grid Maps scans
- Square grids from 3×3 to 13×13 or, on paid plans, a drawn service area of up to 1,000 points, with pin spacing from 100 m to 10 km and ads left out.
- SERP Tracker
- On paid plans, tracks organic Google positions up to 100 results deep per keyword, by device and city, region or country, with the captured page kept as proof.
- Scheduled scans and digests
- Seven frequencies from daily to monthly at a set time, with emailed up-and-down summaries and side-by-side comparison of any two runs.
- Competitor profile tracking
- Daily snapshots of any Google Business Profile, with alerts when its reviews, rating, categories, name or photos change.
- Search Console reports
- Imports 90 days of Search Console data and syncs daily, with Quick Wins, CTR Opportunity, Content Decay and Cannibalization reports.
- Agency workspaces, API and MCP
- Client workspaces with free teammates, white-label report links on your own domain, and a REST API and MCP server on Business and Pro.
Plans
BrightLocal
Track$31
per month for 1 location, billed annually ($41 billed monthly)
Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.
Manage$40
per month for 1 location, billed annually ($54 billed monthly)
Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.
Grow$49
per month for 1 location, billed annually ($65 billed monthly)
Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.
CustomCustom
Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.
GTrack
Free$0
200 scan credits a month (1 credit is one grid point for one keyword), grids up to 5×5 and 5k AI tokens. Maps only.
Starter$19.99
per month for 5,000 scan credits, billed monthly
Single business. SERP Tracker with 1 campaign and 50 SERP credits, scheduler for 5 keywords, 10 tracked competitors, 50k AI tokens.
Advanced$29.99
per month for 15,000 scan credits, billed monthly
3 SERP campaigns and 100 SERP credits, custom zoom and language, 10 scheduled keywords, 25 competitors and 2 teammates.
Business$59.99
per month for 36,000 scan credits, billed monthly
10 SERP campaigns and 200 SERP credits, 20 scheduled keywords, 50 competitors, 5 teammates, API and MCP access, white-label reports.
Pro$99.99
per month for 81,000 scan credits, billed monthly
20 SERP campaigns and 300 SERP credits, 30 scheduled keywords, 100 competitors, 10 teammates, white label and 24/7 support.
Ways to pay less
BrightLocal
- Annual discount
Save 25% with annual billing
BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.
GTrack
- Annual discount
Two months free with yearly billing
GTrack's pricing section says yearly billing gives two months free compared with paying monthly.
- Lifetime license
Lifetime plan available
The pricing section says a Lifetime plan is available; its price is not shown on the page.
Common questions
Which is cheaper, BrightLocal or GTrack?
As of Oct 23, 2026, GTrack is cheaper to start with: $19.99 a month, against $31 a month for BrightLocal. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly), and GTrack starts at $19.99 per month for 5,000 scan credits, billed monthly.
Which has a free plan, BrightLocal or GTrack?
As of Oct 23, 2026, only GTrack has a free plan. BrightLocal does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.