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Gumroad vs Selar (2026): which should you pick?

As of Nov 13, 2026, Gumroad grades higher than Selar: 2.6 against 2.2 out of 4.0.

Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA

Gumroad grades higher on the free plan, features and platforms. Selar grades higher on value for money. They get the same grade on ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Gumroad

Sell downloads, memberships and courses for a cut of each sale

Free

Selar

Online store for selling digital products to African buyers

Free plan

Which one is for you

Pick Gumroad if

  • Fits if you're testing a first digital product and don't want a monthly bill
  • Works for sellers who want sales tax and VAT handled, at 10% + 50¢ a sale

Look elsewhere if

  • Pricey if you sell steadily: 10% + 50¢ of each sale is $100 on $1,000, before card fees of 2.9% + $0.30
  • Skip it if you sell physical goods, which Gumroad doesn't allow
  • Not for you if you count on marketplace sales, since Discover takes a flat 30%
  • Watch out: the iPhone and Android apps only track sales and open purchases; products are set up on the web

Pick Selar if

  • Fits if you sell digital products to African buyers and want to start free
  • Works for creators who want a hosted store instead of their own site

Look elsewhere if

  • Skip it if you want a flat price with no per-sale cut, as every plan pays one
  • Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
  • Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
  • Skip it if you need a phone app or a desktop app, as only the web is listed

How we grade them

2.6GPAGumroadGood2.2GPASelarFair
Value for money
DNo monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you.
CPaid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at.
Free plan and trial
ANothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that.
BThe Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale.
Features
BDownloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core.
CStorefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each.
Ease of use
CNo App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases.
CNo store rating on record. A seller still builds the store, products and payout setup.
Platforms and integrations
BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs.
CWeb only, with no integrations listed in the data file.
Best fora first digital product with no monthly billcreators selling digital products to buyers in Africa

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gumroad and Selar. How we grade

Where they differ

  • Gumroad also covers email campaigns, affiliate tracking and merchant of record.
  • Selar also covers online store.
In commonFree planWebDigital downloads

At a glance

GumroadSelar
PricingFreeFree plan
Starts atFreeFree Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira)
Free planNo monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace.Starter plan: free, up to 40 products, with a fee on each sale.
Free trialNone listedNone listed
Web
iOS
Android
Made byGumroad, Inc.Selar
Price read fromgumroad.comselar.com
CheckedOct 18, 2026Nov 13, 2026

Worth knowing

Gumroad

  • Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
  • Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
  • Payouts go out by direct deposit or PayPal depending on the seller's country.
  • The mobile apps track sales and open purchases, but accounts and products are set up on the web.

Selar

  • Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
  • The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
  • The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
  • Fee and payout rules vary by currency and country according to its help center.

Key features

Gumroad

Profile store or embedded checkout
Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
Memberships and subscriptions
Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
Merchant of record
Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
Software and file options
License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
Audience tools
Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
Mobile apps
iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.

Selar

Digital product storefront
Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
Affiliate program
The site links to an affiliates area where other people can promote a seller's products.
Quick checkout links
Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
Help center
A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.

Plans

Gumroad

  • Direct sales$0

    No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees.

  • Discover marketplace$0

    Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing.

Selar

  • Starter$0

    Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.

  • Pro₦12,000

    per month (shown in NGN)

    Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.

  • Turbo₦22,500

    per month (shown in NGN)

    Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.

  • TurboPlus₦50,000

    per month (shown in NGN)

    Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.

  • EnterpriseCustom

    Custom plan for high-growth creators and organizations; contact sales.

Ways to pay less

Gumroad

  • Other savings

    Lower fee above $20,000 in monthly sales

    Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month.

Selar

No public discounts listed.

Common questions

Which is cheaper, Gumroad or Selar?

As of Nov 13, 2026, Gumroad is free, and Selar starts at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira).

Which has a free plan, Gumroad or Selar?

As of Nov 13, 2026, both Gumroad and Selar have a free plan.

Which platforms do Gumroad and Selar run on?

As of Nov 13, 2026, only Gumroad lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade