Lemon Squeezy vs Selar (2026): which should you pick?
As of Nov 13, 2026, Lemon Squeezy grades higher than Selar: 2.8 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Lemon Squeezy grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Lemon Squeezy
Merchant of record checkout for software, subscriptions and downloads
Which one is for you
Pick Lemon Squeezy if
- Fits if you sell software licenses or subscriptions to buyers worldwide
- Works for makers who want sales tax and VAT filed for them, with no monthly bill
Look elsewhere if
- Skip it if you want a platform with a clear road ahead, as Stripe plans to move users to Managed Payments
- Pricey if most buyers are abroad or pay by PayPal, as each adds 1.5%, and subscriptions add 0.5%
- Watch out: recovered carts add 5%, affiliate referrals 3%, and payouts to non-US banks 1% each
- Not for you if your products cost under $10, as Lemon Squeezy asks you to contact sales
- Tight if your email list grows: free to 500, then $10 a month at 1,000, $24 at 3,000 and $60 at 10,000
Pick Selar if
- Fits if you sell digital products to African buyers and want to start free
- Works for creators who want a hosted store instead of their own site
Look elsewhere if
- Skip it if you want a flat price with no per-sale cut, as every plan pays one
- Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
- Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
- Skip it if you need a phone app or a desktop app, as only the web is listed
How we grade them
| 2.8GPALemon SqueezyGood | 2.2GPASelarFair | |
|---|---|---|
| Value for money | CNo monthly fee. Each order costs 5% + 50¢, which covers card fees and sales tax, so $1,000 of sales costs $50 plus 50¢ an order. Buyers abroad add 1.5%, PayPal 1.5% and subscriptions 0.5%. That's above this category's dearer quarter, short of its dearest tenth. | CPaid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at. |
| Free plan and trial | ASelling is free to start with every ecommerce feature, and you only pay as orders come in. Email marketing is free up to 500 subscribers too, then $10 a month at 1,000. | BThe Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale. |
| Features | BMerchant of record, subscriptions with usage billing, license keys, signed download links, a store on your own domain, affiliates, upsells, cart recovery and email marketing. It covers the whole job. | CStorefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each. |
| Ease of use | CNo App Store rating on record. It's a web dashboard where you set up products, checkouts and a store before your first sale, with nothing in the listing to say it's quicker than that. | CNo store rating on record. A seller still builds the store, products and payout setup. |
| Platforms and integrations | BWeb, with Zapier, ConvertKit, Mailchimp, WordPress and Laravel, checkout overlays for any site and a public API. No phone or desktop app is listed. | CWeb only, with no integrations listed in the data file. |
| Best for | selling software and subscriptions worldwide | creators selling digital products to buyers in Africa |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lemon Squeezy and Selar. How we grade
Where they differ
- Lemon Squeezy also covers email campaigns, affiliate tracking and merchant of record.
At a glance
| Lemon Squeezy | Selar | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month for email marketing to 1,000 subscribers | Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira) |
| Free plan | Selling is free to start with every ecommerce feature included; Lemon Squeezy keeps 5% + 50¢ of each order. Email marketing is free up to 500 subscribers. | Starter plan: free, up to 40 products, with a fee on each sale. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Link, LLC (formerly Lemon Squeezy LLC) | Selar |
| Price read from | lemonsqueezy.com | selar.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Lemon Squeezy
- Stripe's 2026 update admits slower support and fewer updates while the team builds Stripe Managed Payments, and plans a migration path for users.
- Each order costs 5% + 50¢, plus 1.5% for buyers outside the US, 1.5% for PayPal and 0.5% for subscription payments.
- Recovered abandoned carts add 5% and affiliate referrals add 3% to the fee; payouts to non-US banks cost 1% each.
- Products priced under $10 and high-volume sellers are asked to contact sales for custom pricing.
Selar
- Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
- The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
- The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
- Fee and payout rules vary by currency and country according to its help center.
Key features
Lemon Squeezy
- Merchant of record
- Lemon Squeezy is the seller on each order: it calculates, collects, files and pays sales tax and VAT, and takes on the tax liability.
- Subscriptions and usage billing
- Weekly, monthly or yearly plans with upgrades, downgrades, free trials, PayPal subscriptions, usage-based billing and a customer portal.
- License keys and secure files
- License keys are issued after each sale and can be deactivated or reissued; download links are signed and throttled.
- Checkout anywhere
- Hosted checkout links, an overlay checkout for any website, or a store on a custom domain, taking cards, PayPal and payments in many currencies.
- Email marketing
- Broadcasts, signup forms, segments that update from purchase behavior and email reports, free up to 500 subscribers.
- Affiliates and recovery
- A built-in affiliate program, discount codes, bundles and upsells, plus abandoned cart emails and failed payment recovery.
Selar
- Digital product storefront
- Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- Affiliate program
- The site links to an affiliates area where other people can promote a seller's products.
- Quick checkout links
- Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- Help center
- A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.
Plans
Lemon Squeezy
Ecommerce$0
No monthly charge. The seller pays 5% + 50¢ of each order, covering card fees and tax, plus 1.5% abroad, 1.5% on PayPal and 0.5% on subscriptions.
Email marketing$10
per month for up to 1,000 subscribers, billed monthly
Free up to 500 subscribers. The price rises with the list: $24 a month at 3,000 subscribers and $60 a month at 10,000.
Selar
Starter$0
Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.
Pro₦12,000
per month (shown in NGN)
Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.
Turbo₦22,500
per month (shown in NGN)
Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.
TurboPlus₦50,000
per month (shown in NGN)
Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.
EnterpriseCustom
Custom plan for high-growth creators and organizations; contact sales.
Ways to pay less
Lemon Squeezy
- Annual discount
Two months free on yearly email marketing
Lemon Squeezy prices yearly email marketing at ten times the monthly rate: $100 a year instead of $10 a month at 1,000 subscribers.
Selar
No public discounts listed.
Common questions
Which is cheaper, Lemon Squeezy or Selar?
As of Nov 13, 2026, Lemon Squeezy starts at $10 per month for email marketing to 1,000 subscribers, and Selar starts at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira).
Which has a free plan, Lemon Squeezy or Selar?
As of Nov 13, 2026, both Lemon Squeezy and Selar have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.