Selar vs Stan (2026): which should you pick?
As of Nov 13, 2026, we pick Stan: it is third in our ranking of tools for selling digital products, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Selar grades higher on the free plan. Stan grades higher on features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Stan
Link-in-bio store for creators selling downloads, courses and calls
Which one is for you
Pick Selar if
- Fits if you sell digital products to African buyers and want to start free
- Works for creators who want a hosted store instead of their own site
Look elsewhere if
- Skip it if you want a flat price with no per-sale cut, as every plan pays one
- Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
- Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
- Skip it if you need a phone app or a desktop app, as only the web is listed
Pick Stan if
- Fits if your audience lives on social media and buys from your bio link
- Works for creators selling coaching calls, courses and downloads side by side for $300 a year
Look elsewhere if
- Pricey if you need discount codes, upsells or email, as all need Creator Pro at $99 a month
- Not for you if you're on Android and want to run your store from your phone
- Skip it if you sell physical goods, since there are no shipping or stock tools
- Watch out: Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad
- Watch out: there's no free plan, only a 14-day trial
How we grade them
| 2.2GPASelarFair | 2.4GPAStanFair | |
|---|---|---|
| Value for money | CPaid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at. | CCreator is $300 billed yearly with no cut of sales, so $1,000 a month in sales costs $300 a year, inside this category's usual range. Stripe's 2.9% + $0.30 comes on top and isn't counted. Discount codes, upsells and email need Creator Pro at $948 a year. |
| Free plan and trial | BThe Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale. | CNo free plan. There's a 14-day trial of either plan, you can sell during it, and the listing doesn't say it needs a card. |
| Features | CStorefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each. | BDownloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies. The whole job is here, though discount codes, upsells, funnels, affiliates and email all wait for Creator Pro. |
| Ease of use | CNo store rating on record. A seller still builds the store, products and payout setup. | CNo App Store rating on record. The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal. |
| Platforms and integrations | CWeb only, with no integrations listed in the data file. | BWeb and iPhone, with Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. There's no Android app and no desktop app. |
| Best for | creators selling digital products to buyers in Africa | creators selling from a link in their bio |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Selar and Stan. How we grade
Where they differ
- Selar also covers online store.
- Stan also covers email campaigns, online courses, community, appointment booking and affiliate tracking.
At a glance
| Selar | Stan | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira) | $29 per month ($300 billed yearly) |
| Free plan | Starter plan: free, up to 40 products, with a fee on each sale. | None |
| Free trial | None listed | 14-day free trial of either plan, and you can sell during the trial |
| Web | ||
| iOS | ||
| Made by | Selar | Stan |
| Price read from | selar.com | help.stan.store |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Selar
- Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
- The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
- The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
- Fee and payout rules vary by currency and country according to its help center.
Stan
- No free plan; Stan takes 0% of sales, but Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad.
- Discount codes, upsells, funnels, affiliates, email broadcasts and email flows all need Creator Pro at $99 a month.
- Physical products have no shipping or stock tools: sellers collect addresses at checkout and fulfill by hand.
- The mobile app is on iPhone and iPad only; there is no Android app.
Key features
Selar
- Digital product storefront
- Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- Affiliate program
- The site links to an affiliates area where other people can promote a seller's products.
- Quick checkout links
- Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- Help center
- A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.
Stan
- Bio-link storefront
- A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
- Courses, calls and webinars
- Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
- Memberships and community
- Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
- Email marketing on Creator Pro
- Import contacts, send broadcasts and build automated email flows with unlimited sends, all on the Creator Pro plan.
- Sales tools on Creator Pro
- Discount codes, limited-quantity offers, upsells, order bumps, funnels, payment plans with Afterpay or Klarna, and an affiliate program.
- Stan AutoDM
- Sends automated replies to Instagram messages and comments, included on both plans.
Plans
Selar
Starter$0
Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.
Pro₦12,000
per month (shown in NGN)
Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.
Turbo₦22,500
per month (shown in NGN)
Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.
TurboPlus₦50,000
per month (shown in NGN)
Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.
EnterpriseCustom
Custom plan for high-growth creators and organizations; contact sales.
Stan
Creator$29
per month ($300 billed yearly)
Storefront, unlimited courses, calendar booking, recurring subscriptions, lead magnets, community, analytics and Stan AutoDM for Instagram. No transaction fee.
Creator Pro$99
per month ($948 billed yearly)
Adds discount codes, payment plans, upsells, order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels.
Ways to pay less
Selar
No public discounts listed.
Stan
- Annual discount
Lower price with yearly billing
Stan sells Creator at $300 a year instead of $29 a month ($348 over a year), and Creator Pro at $948 a year instead of $99 a month ($1,188).
Common questions
Which is cheaper, Selar or Stan?
As of Nov 13, 2026, Selar starts at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira), and Stan starts at $29 per month ($300 billed yearly).
Which has a free plan, Selar or Stan?
As of Nov 13, 2026, only Selar has a free plan. Stan does not, though it has a free trial.
Which platforms do Selar and Stan run on?
As of Nov 13, 2026, only Stan lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.