Selar vs Sellfy (2026): which should you pick?
As of Nov 13, 2026, Sellfy grades higher than Selar: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Selar grades higher on the free plan. Sellfy grades higher on features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick Selar if
- Fits if you sell digital products to African buyers and want to start free
- Works for creators who want a hosted store instead of their own site
Look elsewhere if
- Skip it if you want a flat price with no per-sale cut, as every plan pays one
- Watch out: plan prices were shown in naira, so check the currency before budgeting in dollars
- Tight if you sell courses, since hosted courses start on the Pro plan at ₦12,000 a month
- Skip it if you need a phone app or a desktop app, as only the web is listed
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 2.2GPASelarFair | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | CPaid plans start at ₦12,000 a month, shown in naira only, so there is no dollar price to set against the $10, $22 and $32.50 the category's cheaper quarter, middle and dearer quarter start at. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | BThe Starter plan is free with up to 40 products, though a 4% + NGN 50 fee comes off every sale. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | CStorefront, coupons, abandoned-cart emails and affiliates on the free plan; course hosting, memberships and a custom domain need Pro or above, and the Starter plan caps bundles and bookings at 2 each. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record. A seller still builds the store, products and payout setup. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | CWeb only, with no integrations listed in the data file. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | creators selling digital products to buyers in Africa | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Selar and Sellfy. How we grade
Where they differ
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
At a glance
| Selar | Sellfy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira) | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | Starter plan: free, up to 40 products, with a fee on each sale. | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | Selar | UAB Sellfy |
| Price read from | selar.com | sellfy.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Selar
- Every plan, including the free one, pays a per-sale fee; the pricing page gives the standard rate as 4% + NGN 50 per sale, and says the fee varies by sale currency.
- The plan prices were displayed in Nigerian naira on the page read; a US dollar price was not shown, so treat the naira figures as the listing and check the currency selector.
- The pricing page shows monthly, quarterly, biannual and annual billing options; only the monthly figures are listed here.
- Fee and payout rules vary by currency and country according to its help center.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Selar
- Digital product storefront
- Sellers list digital products on a Selar store page and share a link to it; the homepage describes it as a way to sell digital products online.
- Affiliate program
- The site links to an affiliates area where other people can promote a seller's products.
- Quick checkout links
- Product links support a quick checkout flow that pre-fills the buyer's email, name and phone number.
- Help center
- A help portal at help.selar.com holds guides for sellers on topics such as payouts and transaction fees.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Selar
Starter$0
Free, up to 40 products, 2 bundle products and 2 booking products, with CRM, abandoned-cart emails and limited coupons and affiliate selling.
Pro₦12,000
per month (shown in NGN)
Unlimited products, up to 10 hosted courses, custom domain, unlimited coupons and affiliates, Zapier and priority support.
Turbo₦22,500
per month (shown in NGN)
Everything in Pro, plus up to 25 courses, 3 membership courses and unlimited communities.
TurboPlus₦50,000
per month (shown in NGN)
Everything in Turbo, plus up to 60 courses, 10 membership courses and free wallet withdrawals in NGN.
EnterpriseCustom
Custom plan for high-growth creators and organizations; contact sales.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Selar
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, Selar or Sellfy?
As of Nov 13, 2026, Selar starts at Free Starter plan; paid plans from ₦12,000 per month (shown in Nigerian naira), and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, Selar or Sellfy?
As of Nov 13, 2026, only Selar has a free plan. Sellfy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.