Helium 10 vs Keepa
We give Helium 10 a 2.4 GPA and Keepa a 2.8, out of 4.0. Helium 10 grades higher on features. Keepa grades higher on the free plan and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
How we grade them
| 2.4GPAHelium 10Fair | 2.8GPAKeepaGood | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | CNo price on record: Keepa's pricing loads only inside its web app, which our reader couldn't open. With nothing published to compare, it sits at C, the grade for no stated price. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | BThe site, browser extensions and phone apps are free for price history charts and price-drop alerts. That's plenty for shoppers. Which seller data needs a paid subscription isn't confirmed, so sellers may hit a limit we can't see. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CIt does price and market history fully: charts going back years, price and stock alerts, sales rank, Buy Box and offer history, a barcode scanner and an API. It's data only, though, with no profit, inventory, listing or ad tools. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | A4.8 from 1,539 App Store ratings. Add the extension and the chart sits on every Amazon product page, and the phone app checks prices by barcode in a shop. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb, extensions for Chrome, Firefox and Edge, and iPhone, iPad and Android apps, plus a developer API. There's no desktop app, which is what an A needs here. |
| Best for | the broadest all-in-one Amazon seller suite | Amazon price and sales rank history |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Keepa. How we grade
Where they differ
- Only Keepa lists iOS and Android apps.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
- Keepa also covers barcode scanning.
At a glance
| Helium 10 | Keepa | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per month, billed annually ($129 billed monthly) | Not published |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | The site, browser extensions and phone apps are free to use for price history charts and price-drop alerts. Which data needs a paid subscription could not be confirmed. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Helium 10 | Keepa |
| Price read from | helium10.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Keepa
- Online arbitrage and wholesale sellers checking a product's sales rank and Buy Box history
- Sellers watching competitors' prices and stock
- Shoppers waiting for an Amazon price to drop
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Keepa
- Keepa's pricing loads only inside its web app, which could not be read, so this listing gives no prices; check keepa.com before relying on a figure.
- It covers Amazon only, in the US, Germany, UK, France, Italy, Spain, Canada, Japan, India, Mexico and Brazil.
- It is a data tool: there are no profit, inventory, listing or ad management features.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Keepa
- Price history charts
- Charts the new, used and Warehouse Deals prices of Amazon products over days or years, to show the lowest past price and seasonal patterns.
- Price-drop and stock alerts
- Set a desired price and Keepa notifies you when the product drops to it or comes back in stock, which sellers also use to watch competitors.
- Seller market data
- Shows sales rank history, Buy Box statistics, offer counts and rating and review history for judging a product's demand and competition.
- Browser extensions
- Extensions for Chrome, Firefox and Edge put Keepa's charts on Amazon product pages.
- Barcode scanner
- The iPhone, iPad and Android apps scan a barcode in a shop to check a product's Amazon price and history.
- Developer API
- An API at api.keepa.com returns product data, price history and Product Finder queries for use in your own tools.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Keepa
Pricing could not be confirmed. See keepa.com.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Keepa
No public discounts listed.
