Helium 10 vs Sellytics (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, and it grades higher too, 2.4 against 1.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Helium 10 grades higher on the free plan, features, ease of use and platforms. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Sellytics
Amazon market data API from a German developer, suite still pending
Which one is for you
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
Pick Sellytics if
- Fits if you're a developer who wants raw Amazon market data over a REST API
- Works for a data team that already has a pipeline to plug a feed into
Look elsewhere if
- Skip it if you want a finished dashboard, because the Seller, Vendor and Agency Suites say coming soon
- Not for you if you need a price before you talk to anyone, as none is published
- Watch out: the footer reads 2017-2022 and the newest blog post is from March 2020
- Too light for non-technical sellers, since the product that exists is an API
How we grade them
| 2.4GPAHelium 10Fair | 1.4GPASellyticsWeak | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | CNo price is published; the site says to contact the company. With nothing to compare, it sits in the middle. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | FNo free plan or trial is on record. A beta waiting list is mentioned, with no terms. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CThe API covers product details, competitor prices, rankings, reviews and history. The suite products it promises say coming soon. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | DNo store rating on record. It's an asynchronous REST API, so you need to write code to use it. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | CWeb and a REST API. No apps or integrations are listed. |
| Best for | an all-in-one Amazon seller suite | pulling Amazon market data through an API |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Sellytics. How we grade
Where they differ
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
At a glance
| Helium 10 | Sellytics | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $99 per month, billed annually ($129 billed monthly) | Not published |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | sellytics |
| Price read from | helium10.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Sellytics
- No prices are published; the site says to contact the company.
- The Seller, Vendor and Agency Suite pages say coming soon.
- The site footer reads 2017-2022 and the newest blog post is from March 2020.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Sellytics
- Product details
- Returns the name, description, brand, pictures, features, categories and identifiers shown on an Amazon listing.
- Competitor prices and sellers
- Pulls rival prices, shipping costs and availability, and lets you monitor other sellers.
- Rankings and bestsellers
- Tracks search and category rankings and lists the best-performing products.
- Reviews, ratings and deals
- Provides reviews and ratings for each product, plus who runs promotions and ads.
- Historical data and caching
- Keeps past data for competitor analysis, and offers cached results at lower cost.
- Asynchronous REST API
- Jobs return results by callback or polling, with OAuth 2.0 authentication.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Sellytics
Pricing could not be confirmed. See sellytics.com.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Sellytics
No public discounts listed.
Common questions
Which is cheaper, Helium 10 or Sellytics?
As of Nov 13, 2026, Helium 10 starts at $99 per month, billed annually ($129 billed monthly), and Sellytics has no price we could confirm.
Which has a free plan, Helium 10 or Sellytics?
As of Nov 13, 2026, only Helium 10 has a free plan. Sellytics does not.
Which platforms do Helium 10 and Sellytics run on?
As of Nov 13, 2026, only Helium 10 lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.