Intuitive Shipping vs Shippo (2026): which should you pick?

Pick Intuitive Shipping if

• Fits if your Shopify or BigCommerce shipping prices follow messy rules
• Works for stores that charge by packed box size and print labels elsewhere

Look elsewhere if

• Skip it if you want labels printed, because it does not print any
• Not for you if you are on Shopify Starter or Basic, as third-party calculated rates are not available there
• Pricey if your order count is low: $70 a month buys 500 orders, and extra orders are $0.30 each
• Watch out: the setup help called White Glove starts at $499 and comes only with the $450 Enterprise plan
• Too light for any store on another platform, as only Shopify and BigCommerce are supported

Pick Shippo if

• Fits if you ship from a Shopify, Etsy or eBay store and want several carriers' rates side by side
• Works for developers who want labels and tracking inside their own app through an API

Look elsewhere if

• Skip it if you want to print labels from a phone, since the listing shows a web app only
• Tight if you stay free, as Starter stops at 30 labels a month and 1 user, and labels on your own carrier account cost 5¢ each
• Pricey if you grow well past 200 labels, since Pro rises to $179 a month at 10,000 and $0.08 a label beyond that
• Watch out: non-US address checks cost 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates
• Watch out: branded tracking emails, pick lists and phone support need Pro, and postage is paid on top

Intuitive Shipping

• Runs only on Shopify and BigCommerce; it does not print labels, which are handled by the store platform or another app.
• On Shopify it needs third-party calculated shipping rates, which are not available on the Starter or Basic Shopify plans.
• The monthly order allowance is the only difference between the first three plans; extra orders cost $0.30 each.
• The White Glove setup service starts at $499 and is included only in the Enterprise plan.

Shippo

• Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
• The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
• Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
• Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.

Intuitive Shipping

Conditional rate rules

A conditions engine decides when each shipping rate appears at checkout, based on factors such as the cart, the products and the destination.

Dimensional rates with SmartBoxing

Packs each order virtually into the fewest and smallest boxes and prices shipping from the result, by volume, weight, points or quantity.

Carrier rates and delivery dates

Pulls live carrier rates, rate-shops several carriers, sets backup rates for an outage, and shows delivery dates using lead times and carrier cut-offs.

Branded checkout options

Lets a store rename its shipping options and add custom descriptions, such as holiday deadlines or a free shipping threshold.

Rate blending and free shipping triggers

Sets how rates from different rule sets are combined, and defines member-specific costs and free shipping thresholds.

Shippo

Discounted carrier rates

Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.

Store and marketplace connections

Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.

Bulk labels and automations

Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.

Tracking and returns

Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.

Pick and pack

Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.

Shipping API

A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.

Intuitive Shipping

• Growth$70

  per month for 500 orders, billed every 30 days

  500 orders included, then $0.30 per extra order. Unlimited rules and carriers, email support.

• Business$150

  per month for 2,000 orders, billed every 30 days

  2,000 orders included, then $0.30 per extra order. Same features as Growth.

• Professional$300

  per month for 5,000 orders, billed every 30 days

  5,000 orders included, then $0.30 per extra order. Same features as Growth.

• Enterprise$450

  per month for 10,000 orders, billed every 30 days

  10,000 orders included, then $0.04 per extra order. Adds a dedicated account manager, priority support and the White Glove setup service.

Shippo

• Starter$0

  Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.

• Pro$17

  per month for up to 200 labels, billed annually ($19 billed monthly)

  Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.

• PremierCustom

  Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.

Intuitive Shipping

No public discounts listed.

Shippo

• Annual discount

  About 10% off Pro with yearly billing

  Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.