Kajabi vs Kiwify (2026): which should you pick?
As of Nov 13, 2026, Kiwify grades higher than Kajabi: 2.4 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Kajabi grades higher on features. Kiwify grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kajabi
All-in-one platform for selling courses, coaching and communities
Which one is for you
Pick Kajabi if
- Fits if you want site, email, checkout and courses on one bill and one login
- Works for coaches who sell courses, coaching and a newsletter to the same people
Look elsewhere if
- Pricey if you're just starting, as Basic is $143 a month even billed yearly
- Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
- Skip it if you want your own branded app without paying $199 a month or moving to Pro
- Watch out: the trial rolls into Growth at $249 a month unless you cancel
- Watch out: other processors add 0.5% to 2% a sale, and extra contacts cost $125 a month per 25,000
Pick Kiwify if
- Fits if you want to sell a course with no upfront cost
- Works for creators who want an affiliate system built in
Look elsewhere if
- Pricey if you sell a lot: 9.99% + $0.80 comes off every sale
- Not for you if you sell physical products, as they are not accepted
- Watch out: subscriptions can be sold by credit card only
- Tight if you want cash fast: the first payout is 15 days after the request
How we grade them
| 2.0GPAKajabiFair | 2.4GPAKiwifyFair | |
|---|---|---|
| Value for money | DBasic is $143 a month billed yearly, and Kajabi takes no share of sales through Kajabi Payments, whose 2.9% + 30 cents is card processing. So $2,000 of sales a month costs $143, right where this category's dearest tenth starts. Use another processor and Basic adds 2%, another $40. | CNo subscription, but 9.99% + $0.80 of each sale. On a $100 course that is about $10.79, which is a steep cut next to flat monthly plans. |
| Free plan and trial | DNo free plan. The 14-day trial covers the whole platform, but it rolls into Growth at $249 a month unless you cancel, so it's the kind that bills you at the end. | BNothing to pay until you sell, with hosting and video included. There is no trial, because the fee is only on sales. |
| Features | BCourses with drip, assessments and cohorts, coaching, a community, unlimited emails, funnels and landing pages, upsells, affiliates, tax and paid newsletters. Nothing in the listing shows a gap in the job; Basic just stops at 5 products and 2,500 contacts. | CMembers area, checkout builder, affiliates and a student app. The listing shows digital products only, and subscriptions by credit card only. |
| Ease of use | C4.34 from about 7,400 App Store ratings, mid-table for this category. And you're setting up a site, emails, funnels and a checkout before anything sells. | CNo store rating on record, and you build the course, checkout and members area. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API. No desktop app, which an A needs. An app in your own name is on Pro, or $199 a month extra. | BWeb, with iOS and Android for students. No API or named integrations are listed. |
| Best for | running a whole course business from one account | selling online courses for a cut of each sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kajabi and Kiwify. How we grade
Price against what you get
Kajabi starts at $143 a month and scores 2.7 out of 4 on features, ease of use and platforms. Kiwify has no paid plan and scores 2.3.
Kajabi scores higher, and starts $143 a month higher: the question is whether the extra is worth that to you. Of the other course and community platforms on the chart, 3 score higher than Kajabi for less, and none scores higher than Kiwify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kajabi also covers marketing automation, email campaigns, paid newsletters and community.
- Kiwify also covers affiliate tracking and partner payouts.
At a glance
| Kajabi | Kiwify | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | $143 per month, billed annually ($179 billed monthly) | Free |
| Free plan | None | No monthly fee: Kiwify takes 9.99% + $0.80 of each sale, and hosting in the members area, including video, costs nothing extra. |
| Free trial | 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Kajabi | Kiwify US, Inc. |
| Price read from | kajabi.com | kiwify.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Kajabi
- No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
- Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
- There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
- Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.
Kiwify
- Physical products are not accepted; only digital products delivered by email or the members area.
- Subscriptions can be sold through credit card only, according to the FAQ.
- The first payout comes 15 days after the request; the home page says sales are received within up to 15 days.
- The fee rate shown is US dollars; the site is a Brazilian-built product with a US entity, and other markets may differ.
Key features
Kajabi
- Courses and coaching
- Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- Communities
- Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- Email, funnels and landing pages
- Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- Checkout and payments
- One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.
- Newsletters with paywalls
- Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.
- Branded and Creator apps
- A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.
Kiwify
- Members area
- A customizable members area with a streaming-style layout hosts courses and videos with no extra hosting cost.
- Checkout builder
- A checkout builder with one-click upsell, and subscriptions through credit card for recurring payments.
- Affiliates and revenue partners
- Affiliates join through an invitation link, and any number of revenue partners can be invited to split a product's commission.
- Student mobile app
- A mobile app lets students watch lessons; the site links to listings in the App Store and Google Play.
- Immediate release and support
- Access is released right after purchase, and live-chat support runs 7 days a week from 8 am to 9 pm, according to the site.
Plans
Kajabi
Basic$143
per month for up to 2,500 contacts, billed annually ($179 monthly)
5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.
Growth$199
per month for up to 25,000 contacts, billed annually ($249 monthly)
50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.
Pro$399
per month for up to 100,000 contacts, billed annually ($499 monthly)
Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.
Kiwify
Pay per sale$0
No subscription. Kiwify keeps 9.99% + $0.80 of each sale; members-area and video hosting are included. First payout is available 15 days after request.
Ways to pay less
Kajabi
- Annual discount
Save 20% with annual billing
Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.
Kiwify
No public discounts listed.
Common questions
Which is cheaper, Kajabi or Kiwify?
As of Nov 13, 2026, Kiwify is cheaper to start with: it is free, against $143 a month for Kajabi. Kajabi starts at $143 per month, billed annually ($179 billed monthly), and Kiwify is free.
Which has a free plan, Kajabi or Kiwify?
As of Nov 13, 2026, only Kiwify has a free plan. Kajabi does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.