Hotmart vs Kiwify (2026): which should you pick?
As of Nov 13, 2026, Hotmart grades higher than Kiwify: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Hotmart grades higher on value for money and features. Kiwify grades higher on platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Hotmart if
- Fits if you want to sell a first course without paying a monthly fee
- Works for creators who want an affiliate programme built in
Look elsewhere if
- Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale
- Watch out: the fee is quoted in Brazilian reais, so check the fees page for your currency
- Watch out: withdrawing earnings costs a fee, in reais a minimum of R$2.00 plus R$1.99
- Watch out: payout timing depends on the sale currency and the buyer's payment method
Pick Kiwify if
- Fits if you want to sell a course with no upfront cost
- Works for creators who want an affiliate system built in
Look elsewhere if
- Pricey if you sell a lot: 9.99% + $0.80 comes off every sale
- Not for you if you sell physical products, as they are not accepted
- Watch out: subscriptions can be sold by credit card only
- Tight if you want cash fast: the first payout is 15 days after the request
How we grade them
| 2.6GPAHotmartGood | 2.4GPAKiwifyFair | |
|---|---|---|
| Value for money | BNo monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge. | CNo subscription, but 9.99% + $0.80 of each sale. On a $100 course that is about $10.79, which is a steep cut next to flat monthly plans. |
| Free plan and trial | BA free account with no limit on products, and a platform fee only when something sells. One person can run on it. | BNothing to pay until you sell, with hosting and video included. There is no trial, because the fee is only on sales. |
| Features | BMembers area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course. | CMembers area, checkout builder, affiliates and a student app. The listing shows digital products only, and subscriptions by credit card only. |
| Ease of use | CNo store rating on record. You build the product, the members area and the checkout yourself. | CNo store rating on record, and you build the course, checkout and members area. |
| Platforms and integrations | CWeb only on the listing, with no integrations on record. | BWeb, with iOS and Android for students. No API or named integrations are listed. |
| Best for | selling a course or digital product with no monthly fee | selling online courses for a cut of each sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hotmart and Kiwify. How we grade
Price against what you get
Hotmart has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Kiwify has no paid plan and scores 2.3.
On this chart the two sit in the same place: the same score for the same starting price. Of the other course and community platforms on the chart, none scores higher than Hotmart for less, and none scores higher than Kiwify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hotmart also covers marketing automation, community, digital downloads and webinars.
- Kiwify also covers partner payouts.
At a glance
| Hotmart | Kiwify | |
|---|---|---|
| Pricing | Free | Free |
| Starts at | Free | Free |
| Free plan | No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures. | No monthly fee: Kiwify takes 9.99% + $0.80 of each sale, and hosting in the members area, including video, costs nothing extra. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Launch Pad Technology, Services and Payments Ltd. | Kiwify US, Inc. |
| Price read from | hotmart.com | kiwify.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Hotmart
- The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency.
- Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99.
- Payout timing depends on the sale currency and the buyer's payment method.
Kiwify
- Physical products are not accepted; only digital products delivered by email or the members area.
- Subscriptions can be sold through credit card only, according to the FAQ.
- The first payout comes 15 days after the request; the home page says sales are received within up to 15 days.
- The fee rate shown is US dollars; the site is a Brazilian-built product with a US entity, and other markets may differ.
Key features
Hotmart
- Members area
- A customizable area for courses and other content, where you can also promote your other products to buyers.
- Checkout and payments
- Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- Affiliate program
- Affiliates can promote your products, and Hotmart automates their payouts.
- Events and webinars
- Host webinars or online events and sell with one-click buying during them.
- Funnels and email automation
- Upsells and downsells, plus automated emails for abandoned carts and sales recovery.
- Co-creation and analytics
- Add partners to a product and split profits automatically, with sales reports and tracking pixels.
Kiwify
- Members area
- A customizable members area with a streaming-style layout hosts courses and videos with no extra hosting cost.
- Checkout builder
- A checkout builder with one-click upsell, and subscriptions through credit card for recurring payments.
- Affiliates and revenue partners
- Affiliates join through an invitation link, and any number of revenue partners can be invited to split a product's commission.
- Student mobile app
- A mobile app lets students watch lessons; the site links to listings in the App Store and Google Play.
- Immediate release and support
- Access is released right after purchase, and live-chat support runs 7 days a week from 8 am to 9 pm, according to the site.
Plans
Hotmart
Free account$0
No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais.
Kiwify
Pay per sale$0
No subscription. Kiwify keeps 9.99% + $0.80 of each sale; members-area and video hosting are included. First payout is available 15 days after request.
Common questions
Which is cheaper, Hotmart or Kiwify?
As of Nov 13, 2026, both Hotmart and Kiwify are free to use.
Which has a free plan, Hotmart or Kiwify?
As of Nov 13, 2026, both Hotmart and Kiwify have a free plan.
Which platforms do Hotmart and Kiwify run on?
As of Nov 13, 2026, only Kiwify lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.