Keap vs SharpSpring (2026): which should you pick?
As of Nov 13, 2026, Keap grades higher than SharpSpring: 2.2 against 1.8 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Keap grades higher on the free plan and platforms. SharpSpring grades higher on value for money. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keap
CRM with sales and marketing automation for small businesses
Free trial · from $299/mo
SharpSpring
Marketing automation and CRM for agencies and small businesses
Paid
Which one is for you
Pick Keap if
- Fits if you want CRM, marketing automation and payments in one product
- Works for service businesses that book appointments and send invoices
Look elsewhere if
- Pricey if you're a one- or two-person shop, at $299 a month before the setup package
- Skip it if you're outside the US and want text marketing, which is US only
- Not for you if you hate contracts, as leaving an annual one early costs a $299 fee
- Watch out: the price covers 2 users and 1,500 contacts, with $39 per extra user and more for more contacts
- Tight if you want to try it properly: the trial caps you at 25 emails, with no payments or texting
Pick SharpSpring if
- Fits if you run an agency that wants a CRM beside email
- Makes sense if you want ad retargeting from the same tool
Look elsewhere if
- Not for you if you want a price, as none could be confirmed
- Skip it if you want to try it free, since only a demo is offered
- Watch out: pricing links now point to Constant Contact's Lead Gen and CRM product, so it may be sold under that name too
How we grade them
| 2.2GPAKeapFair | 1.8GPASharpSpringWeak | |
|---|---|---|
| Value for money | D$299 a month for 2 users works out around $150 a head, when the CRMs here sit near $24 and the dearest tenth starts at $65. Extra users are $39, more contacts cost more, and new customers must buy a setup package listed at $1,500, shown at $500. You do get the whole platform. | CNo price could be confirmed: the Pricing link leads to a Constant Contact page we couldn't read, so we place it in the middle. |
| Free plan and trial | CNo free plan. There's a 14-day trial with no card, which is something. But it's capped at 25 emails and can't take payments or send texts, so you won't see the whole thing before you pay. | FNo free plan or trial is stated on the pages we read. The main call to action is a demo. |
| Features | BContacts with tags and lead scoring, a drag-and-drop automation builder, email and text marketing, a pipeline, a booking link, quotes, invoices, payments, landing pages and forms, all in the one plan with nothing held back. Texting is US only, and the integration list runs to five names. | BEmail, automation, a CRM, sales engagement, social and retargeting ads, tracking and analytics. Nothing in the listing shows a gap. |
| Ease of use | C4.4 from about 1,800 App Store ratings, just under our bar for a B. And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool. | CNo store rating on record. A suite with a CRM and automations to build and connect. |
| Platforms and integrations | BWeb, iPhone and Android, with no desktop app. It works with Gmail, Outlook, Zapier, PayPal and Stripe, and there's an API for wiring up the rest, though five integrations is a short list for this money. | CWeb only, with no integrations listed on the pages we read. |
| Best for | small businesses wanting CRM and automation in one | agency marketing automation and CRM |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keap and SharpSpring. How we grade
Where they differ
- Keap also covers booking links, workflow automation, forms and invoicing.
- SharpSpring also covers reports and email campaigns.
In commonWebSales pipelineMarketing automation
At a glance
| Keap | SharpSpring | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $299 / month for 2 users, billed monthly ($2,988 billed annually) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Keap (part of Thryv) | SharpSpring |
| Price read from | keap.com | Not confirmed |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
Keap
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
SharpSpring
- Pricing is not shown on SharpSpring's own site: the Pricing link leads to a Constant Contact page that blocks automated reading, so no plan or price could be confirmed.
- The site lists a demo as its main call to action; no free plan or trial is stated on the pages read.
- The pricing links now point to Constant Contact's Lead Gen and CRM product, so the product may be sold under that name too.
Key features
Keap
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
SharpSpring
- Email marketing
- Sends email content tailored to each lead's interests and behavior.
- Marketing automation
- Rule-based workflows that personalize messages by buyer behavior and timing.
- Built-in CRM
- Tracks sales opportunities and contacts alongside the marketing data, with productivity tools for sales teams.
- Sales engagement
- Built-in messaging and task automation for follow-ups.
- Social media and retargeting ads
- Posts to social channels, tracks mentions, and shows targeted content on sites leads visit after leaving yours.
- Tracking and analytics
- Reports across marketing and sales activity, including campaign results tracked through the life of a lead.
Plans
Keap
Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.
SharpSpring
Pricing could not be confirmed. See sharpspring.com.
Ways to pay less
Keap
- Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
SharpSpring
No public discounts listed.
Common questions
Which is cheaper, Keap or SharpSpring?
As of Nov 13, 2026, Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually), and SharpSpring has no price we could confirm.
Which has a free plan, Keap or SharpSpring?
As of Nov 13, 2026, neither Keap nor SharpSpring has a free plan. Keap has a free trial.
Which platforms do Keap and SharpSpring run on?
As of Nov 13, 2026, only Keap lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.