Kintura vs Trackier (2026): which should you pick?
As of Nov 13, 2026, Kintura grades higher than Trackier: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Kintura grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kintura
Ad tracker with automatic optimization for performance marketers
Which one is for you
Pick Kintura if
- Fits if you buy ad traffic and want a tracker that adjusts routes for you
- Works for one-person operations that stay under 1,000,000 events a month
Look elsewhere if
- Skip it if you want one domain and one user to grow, as the free plan stops there
- Pricey if you scale, as Basic is $159 a month and overage is $0.020 to $0.025 per 1,000 events
- Watch out: ad spend above the optimizer allowance is charged at 0.5% to 1%
- Watch out: refunds are reviewed case by case and generally not given
Pick Trackier if
- Fits if you run an ad network or performance team that needs partner payouts and fraud filters
- Works for an agency running affiliate programs for several clients
Look elsewhere if
- Skip it if you want a price first, since a form returns a custom quote
- Watch out: the page does not say what comes after the 30-day trial and the 10,000 free conversions
- Not for you if you need multi-client roles or white-label portals on a small plan, as those are Agency and Enterprise
- Tight if you want named integrations: none are listed on the page
How we grade them
| 2.4GPAKinturaFair | 2.2GPATrackierFair | |
|---|---|---|
| Value for money | CBasic is $159 a month on yearly billing, which is where the category's dearer quarter starts. Overages are billed on events and on ad spend above the allowance. | CNo price is published, only a quote form, so there is nothing to grade above or below the category's middle. |
| Free plan and trial | BFree Growth plan: 1,000,000 events a month, 1 domain and 1 user. One person can live on it. Paid plans add a 14-day test drive. | CA 30-day trial and the first 10,000 conversions free, but nothing on the page says what follows or whether a card is needed. |
| Features | CRoute optimisation, placement blacklists, bot filtering and a live view cover the job, but some traffic-source connectors are listed as in progress. | CAttribution, campaign rules, fraud filters, partner portal and invoicing. Multi-client roles and white-label are Agency and Enterprise. |
| Ease of use | CA tracker with domains, scripts and sources to wire up before it works. No store rating is on record. | CNo store rating on record. Campaign setup is promised without developers, but partners and postbacks still need connecting. |
| Platforms and integrations | BWeb only, with 6 integrations, a JavaScript tag and an Events API. | BWeb only. The vendor claims 100+ integrations and publishes publisher and network API docs, though none are named on the page. |
| Best for | ad tracking that optimises routes for you | affiliate tracking for performance marketers and agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kintura and Trackier. How we grade
Where they differ
- Kintura also covers dashboards.
- Trackier also covers partner payouts and web analytics.
At a glance
| Kintura | Trackier | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $159 per month, billed yearly ($199 billed monthly) | Not published |
| Free plan | Growth plan: free forever, 1,000,000 events a month, 1 domain, 1 user. | None |
| Free trial | 14-day test drive on the paid plans | 30-day free trial; first 10,000 conversions tracked free |
| Web | ||
| Made by | Kintura, LLC | Trackier |
| Price read from | kintura.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Kintura
- Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
- The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
- Refunds are reviewed case by case and generally not given unless traffic loss occurred.
- Several traffic-source connectors are listed as in progress, not live.
Trackier
- No prices are published; a form asks about your goals and returns a custom quote.
- The page offers a 30-day free trial and says the first 10,000 conversions are free, but does not say what comes after.
- Multi-client support, roles and white-label portals are described as part of the Agency and Enterprise plans.
Key features
Kintura
- Route optimization
- Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.
- Placement blacklists
- Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.
- Traffic-source connectors
- Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.
- Bot and proxy filtering
- Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.
- KinturaJS and Events API
- A landing-page pixel and an events API record custom funnel events on every plan.
- Live view and reporting
- A live view and reports let you act on placements directly from the report, including placement-level bidding.
Trackier
- Tracking and attribution
- Click and conversion tracking with a multi-touch attribution model, reports that update hourly, and segmenting by partner, device, campaign or geography.
- Campaign management
- Campaign setup without developer help, budget capping and pacing, and rules for traffic routing and caps.
- Fraud prevention
- Filters aimed at fake leads, suspicious IP addresses and bot traffic.
- Partner portal and white label
- Affiliates get a branded portal with custom payouts and real-time stats, and the platform can be white-labeled for agencies.
- Invoicing and payouts
- Automated invoices, commissions and due dates, with payouts in multiple currencies.
- Integrations and API
- The vendor says it connects with 100+ ad networks, CRMs and analytics tools, and it publishes publisher and network API documentation.
Plans
Kintura
Growth$0
1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events.
Basic$159
per month for 3,000,000 events, billed yearly ($199 billed monthly)
5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that.
Agency$399
per month for 10,000,000 events, billed yearly ($499 billed monthly)
10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage.
Enterprise$799
per month for 20,000,000 events, billed yearly ($999 billed monthly)
20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage.
Trackier
Pricing could not be confirmed. See trackier.com.
Ways to pay less
Kintura
- Annual discount
Yearly billing lowers the monthly price
The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999.
Trackier
No public discounts listed.
Common questions
Which is cheaper, Kintura or Trackier?
As of Nov 13, 2026, Kintura starts at $159 per month, billed yearly ($199 billed monthly), and Trackier has no price we could confirm.
Which has a free plan, Kintura or Trackier?
As of Nov 13, 2026, only Kintura has a free plan. Trackier does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.
