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Kintura vs Trackier (2026): which should you pick?

As of Nov 13, 2026, Kintura grades higher than Trackier: 2.4 against 2.2 out of 4.0.

Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA

Kintura grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Kintura

Ad tracker with automatic optimization for performance marketers

Free plan · from $159/mo

Trackier

Affiliate tracking and performance marketing platform

Free trial

Which one is for you

Pick Kintura if

  • Fits if you buy ad traffic and want a tracker that adjusts routes for you
  • Works for one-person operations that stay under 1,000,000 events a month

Look elsewhere if

  • Skip it if you want one domain and one user to grow, as the free plan stops there
  • Pricey if you scale, as Basic is $159 a month and overage is $0.020 to $0.025 per 1,000 events
  • Watch out: ad spend above the optimizer allowance is charged at 0.5% to 1%
  • Watch out: refunds are reviewed case by case and generally not given

Pick Trackier if

  • Fits if you run an ad network or performance team that needs partner payouts and fraud filters
  • Works for an agency running affiliate programs for several clients

Look elsewhere if

  • Skip it if you want a price first, since a form returns a custom quote
  • Watch out: the page does not say what comes after the 30-day trial and the 10,000 free conversions
  • Not for you if you need multi-client roles or white-label portals on a small plan, as those are Agency and Enterprise
  • Tight if you want named integrations: none are listed on the page

How we grade them

2.4GPAKinturaFair2.2GPATrackierFair
Value for money
CBasic is $159 a month on yearly billing, which is where the category's dearer quarter starts. Overages are billed on events and on ad spend above the allowance.
CNo price is published, only a quote form, so there is nothing to grade above or below the category's middle.
Free plan and trial
BFree Growth plan: 1,000,000 events a month, 1 domain and 1 user. One person can live on it. Paid plans add a 14-day test drive.
CA 30-day trial and the first 10,000 conversions free, but nothing on the page says what follows or whether a card is needed.
Features
CRoute optimisation, placement blacklists, bot filtering and a live view cover the job, but some traffic-source connectors are listed as in progress.
CAttribution, campaign rules, fraud filters, partner portal and invoicing. Multi-client roles and white-label are Agency and Enterprise.
Ease of use
CA tracker with domains, scripts and sources to wire up before it works. No store rating is on record.
CNo store rating on record. Campaign setup is promised without developers, but partners and postbacks still need connecting.
Platforms and integrations
BWeb only, with 6 integrations, a JavaScript tag and an Events API.
BWeb only. The vendor claims 100+ integrations and publishes publisher and network API docs, though none are named on the page.
Best forad tracking that optimises routes for youaffiliate tracking for performance marketers and agencies

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kintura and Trackier. How we grade

Where they differ

  • Kintura also covers dashboards.
  • Trackier also covers partner payouts and web analytics.
In commonWebPublic APIReportsAffiliate tracking

At a glance

KinturaTrackier
PricingFree planFree trial
Starts at$159 per month, billed yearly ($199 billed monthly)Not published
Free planGrowth plan: free forever, 1,000,000 events a month, 1 domain, 1 user.None
Free trial14-day test drive on the paid plans30-day free trial; first 10,000 conversions tracked free
Web
Made byKintura, LLCTrackier
Price read fromkintura.comNot confirmed
CheckedNov 13, 2026Nov 12, 2026

Worth knowing

Kintura

  • Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
  • The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
  • Refunds are reviewed case by case and generally not given unless traffic loss occurred.
  • Several traffic-source connectors are listed as in progress, not live.

Trackier

  • No prices are published; a form asks about your goals and returns a custom quote.
  • The page offers a 30-day free trial and says the first 10,000 conversions are free, but does not say what comes after.
  • Multi-client support, roles and white-label portals are described as part of the Agency and Enterprise plans.

Key features

Kintura

Route optimization
Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.
Placement blacklists
Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.
Traffic-source connectors
Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.
Bot and proxy filtering
Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.
KinturaJS and Events API
A landing-page pixel and an events API record custom funnel events on every plan.
Live view and reporting
A live view and reports let you act on placements directly from the report, including placement-level bidding.

Trackier

Tracking and attribution
Click and conversion tracking with a multi-touch attribution model, reports that update hourly, and segmenting by partner, device, campaign or geography.
Campaign management
Campaign setup without developer help, budget capping and pacing, and rules for traffic routing and caps.
Fraud prevention
Filters aimed at fake leads, suspicious IP addresses and bot traffic.
Partner portal and white label
Affiliates get a branded portal with custom payouts and real-time stats, and the platform can be white-labeled for agencies.
Invoicing and payouts
Automated invoices, commissions and due dates, with payouts in multiple currencies.
Integrations and API
The vendor says it connects with 100+ ad networks, CRMs and analytics tools, and it publishes publisher and network API documentation.

Plans

Kintura

  • Growth$0

    1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events.

  • Basic$159

    per month for 3,000,000 events, billed yearly ($199 billed monthly)

    5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that.

  • Agency$399

    per month for 10,000,000 events, billed yearly ($499 billed monthly)

    10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage.

  • Enterprise$799

    per month for 20,000,000 events, billed yearly ($999 billed monthly)

    20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage.

Trackier

Pricing could not be confirmed. See trackier.com.

Ways to pay less

Kintura

  • Annual discount

    Yearly billing lowers the monthly price

    The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999.

Trackier

No public discounts listed.

Common questions

Which is cheaper, Kintura or Trackier?

As of Nov 13, 2026, Kintura starts at $159 per month, billed yearly ($199 billed monthly), and Trackier has no price we could confirm.

Which has a free plan, Kintura or Trackier?

As of Nov 13, 2026, only Kintura has a free plan. Trackier does not, though it has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade