Kintura vs RedTrack (2026): which should you pick?

Pick Kintura if

• Fits if you buy ad traffic and want a tracker that adjusts routes for you
• Works for one-person operations that stay under 1,000,000 events a month

Look elsewhere if

• Skip it if you want one domain and one user to grow, as the free plan stops there
• Pricey if you scale, as Basic is $159 a month and overage is $0.020 to $0.025 per 1,000 events
• Watch out: ad spend above the optimizer allowance is charged at 0.5% to 1%
• Watch out: refunds are reviewed case by case and generally not given

Pick RedTrack if

• Fits if you run paid traffic and want server-side tracking tied to ad spend
• Works for an ecommerce store that wants free conversion API relay

Look elsewhere if

• Tight if you want more than the free Relay: one store, one user and no multi-touch attribution
• Watch out: the page shows Black Friday pricing, 30% off, with no end date
• Pricey if you pass your event limit: affiliate plans meter events, with overage at $0.025 per 1K on Enterprise
• Skip it if you want affiliate tracking free, as Relay is for ecommerce only

Kintura

• Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
• The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
• Refunds are reviewed case by case and generally not given unless traffic loss occurred.
• Several traffic-source connectors are listed as in progress, not live.

RedTrack

• The page shows Black Friday pricing, 30% off the 12-month price, with no end date stated. It says the price holds at renewal.
• Affiliate plans meter tracked events per month; the Enterprise plan lists overage at $0.025 per 1K events.
• Ecommerce prices shown are for the $250K annual revenue tier and rise with tracked revenue; an Agency plan at $419 a month billed annually is also listed.
• The free Relay plan has no multi-touch attribution, ad-level spend sync or live chat.

Kintura

Route optimization

Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.

Placement blacklists

Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.

Traffic-source connectors

Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.

Bot and proxy filtering

Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.

KinturaJS and Events API

A landing-page pixel and an events API record custom funnel events on every plan.

Live view and reporting

A live view and reports let you act on placements directly from the report, including placement-level bidding.

RedTrack

Server-side tracking

Captures clicks and sub-IDs server-side, with redirect and direct tracking and cookieless tracking on every paid plan.

Conversion API

Sends conversions back to Meta, Google, TikTok, Snapchat, Microsoft/Bing, X, Pinterest and OpenAI Ads, or forwards S2S postbacks to other networks.

Cost and revenue sync

Pulls ad spend at ad level from platforms such as Meta, Google, TikTok, Taboola and Outbrain, at a rate that depends on the plan.

Rules and Ads Manager

Stop Rules pause losing ads on every plan, and Enterprise adds Scale Rules and bid and budget changes from Ads Manager.

MCP and API

API access to read data and create tracking links, plus an MCP connection for AI agents, on the paid plans.

Store integrations

Ecommerce plans sync orders from Shopify, WooCommerce, CartPanda, PrestaShop, Magento, Adobe Commerce and BigCommerce.

Kintura

• Growth$0

  1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events.

• Basic$159

  per month for 3,000,000 events, billed yearly ($199 billed monthly)

  5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that.

• Agency$399

  per month for 10,000,000 events, billed yearly ($499 billed monthly)

  10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage.

• Enterprise$799

  per month for 20,000,000 events, billed yearly ($999 billed monthly)

  20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage.

RedTrack

• Relay$0

  Ecommerce only: one store, one user, UTM last-click attribution, free CAPI and store order sync, email support.

• Brand$69

  per month at the $250K tier, billed annually ($99 billed monthly)

  Ecommerce: 3 stores, unlimited users, multi-touch attribution. Price rises with tracked revenue. Crossed-out price $99.

• Solo$118

  per month, billed annually ($169 billed monthly)

  Affiliate and lead gen: 5M events a month, 1 user, ad spend sync every 60 minutes. Crossed-out price $169.

• Team$279

  per month, billed annually ($399 billed monthly)

  20M events a month, 5 users (more at $29 a month each), spend sync every 30 minutes, Creative Analytics. Crossed-out $399.

• Enterprise$699

  per month, billed annually ($999 billed monthly)

  75M events a month, 15 users, Scale Rules, Ads Manager controls, a dedicated account manager. Crossed-out $999.

• CustomCustom

  100M+ events a month and 25+ users, priced on the dimensions you name.

Kintura

• Annual discount

  Yearly billing lowers the monthly price

  The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999.

RedTrack

• Annual discount

  Annual billing saves about 30%

  The pricing page shows each paid plan cheaper on annual billing than monthly, for example Solo at $118 a month billed yearly against $169 monthly.