Kintura vs Voluum (2026): which should you pick?

Pick Kintura if

• Fits if you buy ad traffic and want a tracker that adjusts routes for you
• Works for one-person operations that stay under 1,000,000 events a month

Look elsewhere if

• Skip it if you want one domain and one user to grow, as the free plan stops there
• Pricey if you scale, as Basic is $159 a month and overage is $0.020 to $0.025 per 1,000 events
• Watch out: ad spend above the optimizer allowance is charged at 0.5% to 1%
• Watch out: refunds are reviewed case by case and generally not given

Pick Voluum if

• Fits if you buy traffic and want a hosted tracker with ad-source cost sync
• Works for an agency that needs workspaces and technical account support

Look elsewhere if

• Skip it if you want to try it free, as no trial or free plan is stated
• Tight if you pass 20 campaigns or 1M events a month on Profit
• Not for you if you need cookieless tracking below the $479 Start-up plan
• Watch out: the page shows strikethrough deals with no end date, so $109 may be promotional
• Pricey if you pay monthly, or want Corporate at $3,999 a month, which shows an annual price only

Kintura

• Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
• The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
• Refunds are reviewed case by case and generally not given unless traffic loss occurred.
• Several traffic-source connectors are listed as in progress, not live.

Voluum

• The page shows Black Month deals with strikethrough prices: $119 against $109 for Profit. It gives no end date in the text, so the annual price may be promotional.
• Each plan has a cap on events; ten impressions count as one event.
• No free trial is stated on the pricing page.
• The Corporate plan shows only an annual-billing price, and its event limit was not read.

Kintura

Route optimization

Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.

Placement blacklists

Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.

Traffic-source connectors

Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.

Bot and proxy filtering

Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.

KinturaJS and Events API

A landing-page pixel and an events API record custom funnel events on every plan.

Live view and reporting

A live view and reports let you act on placements directly from the report, including placement-level bidding.

Voluum

Campaign tracking

Tracks visits, clicks, conversions and impressions, with a count of events included in each plan.

Traffic distribution

Rule-based distribution on all plans, with AI-driven traffic distribution described on every tier.

Auto-rules and integrations

Syncs costs and sets auto-rules with ad sources such as Facebook Ads, Google Ads and TikTok, with included ad spend that grows by plan.

Anti-fraud and cookieless tracking

An Anti-Fraud Kit on every plan flags suspicious traffic; cookieless tracking starts on the Start-up plan.

Reporting

Big Data Reports by email, shared reports and scheduled reports for Looker, Power BI and Tableau on higher plans.

MCP access

Voluum MCP is included with a daily request cap that rises by plan, from 20 requests a day on Profit.

Kintura

• Growth$0

  1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events.

• Basic$159

  per month for 3,000,000 events, billed yearly ($199 billed monthly)

  5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that.

• Agency$399

  per month for 10,000,000 events, billed yearly ($499 billed monthly)

  10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage.

• Enterprise$799

  per month for 20,000,000 events, billed yearly ($999 billed monthly)

  20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage.

Voluum

• Profit$109

  per month, billed annually ($119 billed monthly)

  20 active campaigns, up to 1M events, 6 months of data, 3 workspaces, standard API. Individual tab.

• Scale$279

  per month, billed annually ($299 billed monthly)

  60 active campaigns, up to 5M events, 12 months of data, 5 workspaces. Individual tab.

• Start-up$479

  per month, billed annually ($539 billed monthly)

  100 active campaigns, up to 10M events, cookieless tracking, 10 workspaces, 2 additional users.

• Agency$759

  per month, billed annually ($799 billed monthly)

  Business tab: 25M events, 18 months of data, technical account management, 5 additional users.

• Enterprise$1,539

  per month, billed annually ($1,599 billed monthly)

  Business tab: 60M events, 24 months of data, 1h support SLA, extended API, 10 additional users and 40 workspaces.

• Corporate$3,999

  per month, billed annually

  Top Business tab plan; no monthly-billing price is shown.

Kintura

• Annual discount

  Yearly billing lowers the monthly price

  The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999.

Voluum

• Annual discount

  Annual billing is cheaper than monthly

  The pricing page lists a lower per-month price when billed annually, for example Scale at $279 against $299 billed monthly.