Binom vs Kintura (2026): which should you pick?

Pick Binom if

• Fits if you can run your own server and want to own your tracking data
• Works for media buyers who need to handle a lot of traffic

Look elsewhere if

• Not for you if you don't want to run a server: Binom v2 is self-hosted
• Pricey if you pick Cloud, at $299 a month for up to 2m traffic a day
• Watch out: the trial is 30 days on the card and 14 days in the FAQ, and the billing basis of the price is unclear
• Skip it if you need bot protection included, as Binom Protect is a separate $69 or $99 a month

Pick Kintura if

• Fits if you buy ad traffic and want a tracker that adjusts routes for you
• Works for one-person operations that stay under 1,000,000 events a month

Look elsewhere if

• Skip it if you want one domain and one user to grow, as the free plan stops there
• Pricey if you scale, as Basic is $159 a month and overage is $0.020 to $0.025 per 1,000 events
• Watch out: ad spend above the optimizer allowance is charged at 0.5% to 1%
• Watch out: refunds are reviewed case by case and generally not given

Binom

• The page's Monthly/Yearly toggle shows $149 and $104 for Binom v2 with a 30% saving; the default view could not be confirmed as monthly or yearly.
• The cloud plan is capped at 2m traffic a day and its billing basis is not shown.
• Binom Protect, a separate bot-protection product, is $69 or $99 a month with its own 14-day trial.
• The site says it will install the tracker on your server for free.

Kintura

• Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
• The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
• Refunds are reviewed case by case and generally not given unless traffic loss occurred.
• Several traffic-source connectors are listed as in progress, not live.

Binom

Tracking

Tracks 30-plus click metrics and 30 events and tokens, and receives postbacks from affiliate networks.

Reports

Reports with up to 5 grouping levels, and statistics by campaign group and across campaigns.

Traffic management

Paths, rules, rotations and built-in cloaking and bot detection to control where traffic goes.

Teamwork

Access rights for campaigns and statistics, with no limit on additional users.

Own your data

On the self-hosted version the data sits on your own server, with no volume or storage limit.

API

The site lists an advanced API for any action in the tracker, including a Click API.

Kintura

Route optimization

Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.

Placement blacklists

Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.

Traffic-source connectors

Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.

Bot and proxy filtering

Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.

KinturaJS and Events API

A landing-page pixel and an events API record custom funnel events on every plan.

Live view and reporting

A live view and reports let you act on placements directly from the report, including placement-level bidding.

Binom

• Binom v2$104

  per month, billed yearly ($149 billed monthly)

  Self-hosted license: traffic up to 260m a day, unlimited users and domains, lifetime data retention. Extra license $52.

• Binom Cloud$299

  per month, billing basis not shown

  Hosted for you with auto installation, up to 2m traffic a day, unlimited users and domains. Extra license $149.

Kintura

• Growth$0

  1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events.

• Basic$159

  per month for 3,000,000 events, billed yearly ($199 billed monthly)

  5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that.

• Agency$399

  per month for 10,000,000 events, billed yearly ($499 billed monthly)

  10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage.

• Enterprise$799

  per month for 20,000,000 events, billed yearly ($999 billed monthly)

  20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage.

Binom

• Annual discount

  30% off with yearly billing

  The pricing page's toggle labels the yearly option as saving 30% on Binom v2.

Kintura

• Annual discount

  Yearly billing lowers the monthly price

  The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999.