Labrika vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Semrush grades higher than Labrika: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Labrika grades higher on value for money. Semrush grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Labrika if
- Fits if you want a 400-factor technical audit of a site for a few dollars
- Works for agencies that send clients unbranded audit reports as PDF or DOCX
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, only a 30-day money-back guarantee
- Skip it if you need keyword research or backlink data, as neither is on record
- Tight if you want the writing assistant, change tracker or keyword grouping, which need an audit and rank tracking both paid for
- Watch out: AI Writer credits are sold apart, from $9 for 1,000 to $29 for 10,000, and last 12 months
- Watch out: the bill moves with pages crawled and rank checks run each 30 days, and no integrations are on record
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.0GPALabrikaFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | AStartup is $4 per 30 days for 5,000 page crawls, and 500 rank checks add $3, so both come to $7. That's under 60% of this category's cheaper quarter. Bigger sites pay by volume, and AI Writer credits are extra, from $9 for 1,000. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | FNothing free on record: the pricing section lists no free plan or trial, only a 30-day money-back guarantee, which isn't a trial. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CA 400-factor site audit, rank checks on desktop and mobile, a content optimizer against the top 10, an AI writer, an AI visibility audit and white-label reports. The gap: no keyword research database or backlink analysis is on record. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. You build your own plan from crawl and query volumes each 30 days, and some tools only work once both an audit and rank tracking are paid for. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | CWeb only, with no integrations or API on record. Reports leave as PDF or DOCX files or a shared link, and there's no desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | pay-as-you-go technical SEO audits | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Labrika and Semrush. How we grade
Where they differ
- Labrika also covers long-form writing, AI search visibility and content optimization.
- Semrush also covers keyword research and backlink analysis.
At a glance
| Labrika | Semrush | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $4 per 30 days for 5,000 page crawls; rank tracking from $3 for 500 queries | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | None listed | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Labrika Inc. | Semrush Holdings |
| Price read from | labrika.com | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Labrika
- The pricing section lists no free plan or free trial, only a 30-day money-back guarantee.
- Audits and rank tracking are priced separately by volume for each 30 days, so the total depends on pages crawled and queries run.
- The AI Writer uses credit packs sold apart from the subscription, from $9 for 1,000 credits to $29 for 10,000, valid for 12 months.
- The SEO Writing Assistant, landing change tracker and keyword grouping need both a site audit and rank tracking.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Labrika
- SEO Auditor
- Checks a site against 400+ factors, including 226 technical checks, meta tag and duplicate problems, security and availability from other countries.
- Advanced Rank Checker
- Scheduled or manual ranking checks on desktop and mobile in over 100,000 country and location combinations, with landing pages found and grouped.
- Interactive Content Optimizer
- Compares a page with the top 10 results for its keywords and flags missing terms, TF-IDF gaps, keyword stuffing and title and H1 issues.
- AI Writer
- Writes one-click articles of up to 3,000 words or expert articles of up to 15,000, and rewrites sections, paid for with AI credits.
- AI visibility audit
- Reports what AI assistants say about a site or brand, which competitors they recommend, and prompt and content ideas to appear in their answers.
- White-label reports and tasks
- Full audits export to PDF and DOCX without branding or are shared by link, and fixes can be turned into tasks with their own chat.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Labrika
Startup$4
per 30 days for 5,000 page crawls
Site audit at $0.0008 a page, up to 20,000 pages. Rank tracking is bought on top: 500 queries for $3, at $0.006 each.
Business$18
per 30 days for 30,000 page crawls
Audits at $0.0006 a page, up to 60,000 pages. Rank tracking adds 5,000 queries for $25.02, at about $0.005 each.
E-commerce$35.28
per 30 days for 70,000 page crawls
Audits at about $0.0005 a page, up to 150,000 pages. Rank tracking adds 20,000 queries for $80.40, at about $0.004 each.
Agency$80
per 30 days for 200,000 page crawls
Audits at $0.0004 a page, up to 1 million pages. Rank tracking adds 100,000 queries for $300, at $0.003 each.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Labrika
- Annual discount
20% off when paying for six months
The subscription builder on Labrika's homepage offers a 20% discount on a 6-month (180-day) term compared with paying month by month.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Labrika or Semrush?
As of Oct 23, 2026, Labrika starts at $4 per 30 days for 5,000 page crawls; rank tracking from $3 for 500 queries, and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Labrika or Semrush?
As of Oct 23, 2026, only Semrush has a free plan. Labrika does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.